How Oswald, a Unilever Brand, Uses MoEngage to Power Omnichannel Engagement
Find out how Oswald, a Unilever brand, created seamlessly personalised, omnichannel engagement experiences with MoEngage.
About Oswald
Oswald, a Unilever brand, is a state-of-the-art supplier of over 250 product categories of fine food ingredients, such as bouillons, spices, sauces, and desserts, all with outstanding taste. From generation to generation, whole families in Switzerland have been cooking with the delectable Oswald products.
Being a customer-centric brand, we wanted to onboard a platform that helped us unify our customer data, accurately segment our customer base, and send out highly personalised campaigns through multiple channels, both online and offline. We evaluated a lot of products on the market, but MoEngage proved to be the best fit. Not just due to the platform’s capabilities but also the team’s unwavering commitment to ensure our brand’s success.
As a brand that's committed to building an omnichannel strategy that spans across offline and online channels, Oswald's current martech stack didn’t allow them to unify data from these channels and build unified customer profiles. In addition to these functionalities, they wanted to onboard a platform that would help them with segmentation and powerful analytics capabilities.
Oswald onboarded MoEngage for its 360-degree customer data unification, powerful predictions model, and segmentation capabilities. Oswald uses MoEngage’s powerful analytics and segmentation capabilities to optimise online engagement and help the field sales representatives use these insights to personalise their communication.
- Seamless integration of online and offline customer data, leading to a holistic omnichannel engagement approach.
- Better personalisation, driven by powerful analytics, predictions, and segmentation capabilities.
- Increased visibility across different teams and stakeholders due to detailed reporting and dashboards.
Discover how Oswald, powered seamless omnichannel engagement experiences with MoEngage.
Download Oswald's detailed success story below 👇
