Empiricus provides free content to help new customers decide whether to subscribe to their investment reports. These materials include free beginner courses, financial market analysis, news, and tools such as a real-time stock market index. However, new customers found it challenging to extract value from this journey, leading to app uninstallation. The growth team at Empiricus knew they needed to devise a strategy to address this issue and increase their chances of converting these free customers and keeping them engaged with the app for extended periods.
Empiricus launched a campaign called ‘The 7-Day Challenge’. A new onboarding strategy to encourage new customers to discover in-app features through gamification. Empiricus enabled MoEngage’s smart journey orchestration called Flows to ensure the success of this new initiative. This provided visibility into each customer’s performance and automatically delivered cross-channel communications (push and in-app notifications) on daily missions. The team also personalised messages to encourage engagement and gave prizes to those who completed the mission.The implementation of a new onboarding strategy using MoEngage’s Flows provided Empiricus with a new product idea, which was launched as a result of this initiative.