Forrester Names MoEngage A Strong Performer in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023 Evaluation

I am happy to share that a recent Forrester research titled The Forrester Wave^TM: Cross-Channel Marketing Hubs, Q1 2023 has recognized MoEngage as a “Strong Performer.”

The report utilizes a 26-criterion evaluation based on how each provider measures up and helps B2C marketing professionals select the right one for their needs.

MoEngage has received top scores possible for eight criteria:

• Customer Profiles and Preference Management,
• Descriptive Analytics,
• Scheduling and Automation,
• Mobile (experience orchestration),
• E-commerce and Marketplaces (experience orchestration),
• Experience Optimization,
• Performance Management, and
• Performance (strategy).

The report also recognizes MoEngage’s scalable data ingestion, AI-driven visualization, performance reporting, local approach to innovation, and regional development. I believe the scores are a testament to our ability to serve enterprise customers’ needs, support cross-channel use cases, and provide global go-to-market focus.

The Significance of The Forrester Wave^TM: Cross-Channel Marketing Hubs, Q1 2023

Over the last two years, cross-channel marketing has become critical for any consumer brand’s personalization and customer engagement strategy.

The current macroeconomic conditions, emerging technologies & channels, and growing emphasis on data security & privacy make it essential for consumer brands to overcome data and channel integration issues to consistently engage with customers in their moments of need.

The Forrester Wave^TM highlights Leaders, Strong Performers, Contenders, and Challengers to help brands evaluate different solution providers and make informed decisions to choose a solution that suits their current and future needs.

Forrester recommends that consumer brands look for solutions that:

• Support sophisticated cross-channel experiences at scale,
• Help marketers deliver both business and customer outcomes, and
• Ease human workloads with AI-based recommendations in business language.

Why do Consumer Brands Prefer MoEngage for Cross-Channel Marketing and Customer Engagement?

MoEngage is an insights-led customer engagement platform with swiftly growing footprints in the enterprise and mid-market segments.

Here are some reasons why brands worldwide choose MoEngage as their preferred partner:

1. Innovation

MoEngage is built ground-up and, therefore, able to innovate and develop industry-leading cross-channel marketing capabilities faster. We added over 75 features, channels, and capabilities to the platform in 2022 that can help you (marketers) stay ahead of the curve.

• We strengthened our AI engine with industry-first predictive capabilities that give marketers actionable insights to take timely actions and drive higher results for their business. Our customers have benefited greatly from using capabilities such as the Proactive Assistant, Best Time to Send, and Smart Recommendations – they are popular among our customers across verticals and regions.
• We launched MoEngage Inform, a unified messaging infrastructure that enables you to build and manage transactional alerts across channels through a single API.

Our no-code visual builder lets you personalize the website experience for each customer according to their preferences, affinities, and behavior.

2. Enterprise-ready Scale

You must delight millions of customers in real-time, so we have built the MoEngage platform to support that scale.

3. Global Reach, Local Support

We have invested in a strong support network globally to reach our most remote customers, with local offices and teams to best support them wherever they are in the world.

This past year we opened offices in Sydney and São Paulo.

Today we are multinational, with 13 regional offices across nine countries, including Boston, San Francisco, London, Berlin, Bengaluru, Dubai, Singapore, Jakarta, Ho Chi Minh City, Bangkok, Kuala Lumpur, Sydney, and São Paulo.

4. Security and Data Privacy

We care as much about your customers’ data as you do. Our top priority is to ensure the data your customers choose to share with you meets (or exceeds) global data privacy and security standards.

5. Global Peer Network

As a MoEngage customer, you can meet with peers and leaders from your region and worldwide. Our #GROWTH community provides networking opportunities, exchanging ideas, and learning.

Thank You ❤️

I want to thank Forrester for the recognition. I am also grateful to our investors, customers, partners, and team for their continued support. We will continue to invest in products and services that help bolster the trust and confidence you’ve placed in MoEngage.

If you would like to learn more about how Cross-Channel Marketing solutions will benefit your business and why MoEngage is the vendor of choice for 1,200+ innovative brands such as Ally Bank, Poshmark, PCH, Travelodge, Nestle, JibJab, Audiomack, Sweatcoin, Alamar, Tata Capital, and Gotyme, please get in touch here.

To download the report, please visit here.