We have partnered with MoEngage over the past three years to leverage ‘Sherpa’, enabling Mashreq Neo to better understand customer behavior and allowing us to make proactive decisions through the use of artificial intelligence.
Trusted by Global Financial Institutions
Delivering Tailored Solutions for the Finance Industry
Here are the multiple different use-cases that MoEngage can solve for your Financial Services brand:
- Banking and Fintech
- Trading, Securities & Crypto
- Insurance and Aggregators
- Onboarding/KYC completion
- Card/wallet activation
- Digital transactions
- Upsell/cross-sell
- Payment reminders
- Critical alerts (OTP, fraud alerts)
- Onboarding/KYC completion
- Product adoption/education
- Price alerts
- Trading notifications
- New product alerts
- Personalized insurance quotes
- Renewal reminders
- Upsell/cross-sell
- Critical alerts (OTP, fraud alerts)
A Single, Unified Platform for Financial Service Brands
Unify and analyze data, automate personalized campaigns on mobile apps and websites, and send service messages – all using a single platform!
MoEngage Is Purpose-Built for Financial Service Brands
Ingest Data Seamlessly and Securely With Industry-First Features
Seamlessly activate data from data warehouses & data lakes, with secure data ingestion through SDKs, APIs and SFTP file encryption.
Know MoreDefend Your Data With Secure Data Storage and Access Management
Secure customer PII with tokenization, encryption, and masking. Encrypt and secure SDKs on end-users’ devices. Control access with 2 Factor authentication, IP Whitelisting, and identity management. And, your data stays in local data-centers!
Know MoreCreate In-The-Moment Customer Experiences Easily
Sherpa, our Predictive AI and Merlin, our Generative AI, lets you optimize lifecycle marketing campaigns by identifying your customers’ preferred channel, best time to engage and even the message that’s most likely to resonate with them.
Know MoreReimagine Service Messaging With MoEngage Inform
Reduces costs by using a single API to setup and manage service alerts across channels. Ensure customers never miss critical messages with channel fall-back features. Get real time visibility to monitor latency, success rates and performance of all service messages.
Know MoreGet AI-Powered Actionable Insights From Your Data
Get proactive insights about your customers’ behavior, preferences, journey and friction points. Let AI dynamically group your customers based on real-time analysis of their behavior, history, likes, affinities and other attributes.
Know MoreSeamlessly Integrate Our Customer Engagement Platform
With Your Tech Stack
Why Choose MoEngage
- Trusted by 1200+ consumer brands globally
- Sales, implementation, and support teams that care about your customers as much as you do
- Built with enterprise-grade security and privacy
- A vibrant ecosystem of tech, consulting, and agency partners
Frequently Asked Questions
How can financial services organizations benefit from User Path Analysis?
With User Paths, you can visualize how your customers interact with every brand touch point, from onboarding through engagement and growth. This helps you to spot friction areas and optimize your campaign’s performance and results.
How can creating personas improve campaign performance for financial services, banking, and fintech brands?
With MoEngage, you can create highly-targeted segments of customers that share a similar app or web behavior, such as completing an onboarding campaign, or a bank transfer within the last week. We help you schedule and automate campaigns to reach your customers at the right time and right channel to drive optimal value and results.
How does push notification with MoEngage Push Amplification™ Plus increase the delivery rate?
MoEngage leverages powerful visual elements that keep customers engaged the moment they open your app and continue to engage them throughout their journey. With MoEngage Push Amplification™, you can reach customers who would otherwise be left out and see an immediate uplift in retention rates. The MoEngage SDK carries an ‘augmented notification delivery’ channel. When a notification delivery fails, the MoEngage Push Amplification™ acts as a fallback to FCM/APNS and delivers notifications directly to customers’ devices, circumventing the challenges of typical push notification.
What’s New at MoEngage?
Here are some actionable resources for the financial services industry that we've curated for you.
Ujjivan Small Finance Bank Drives Digital Adoption Among Unserved Customer Segments Uplifting Conversions From 2% to 18%
Website Personalization For BFSI Brands: How To Tailor Personalized Financial Web Experiences For Customers
How Banks Can Use Customer Engagement Platforms to Improve LTV and CX While Reducing Costs in a Secure Environment
Website Personalization For BFSI Brands: How To Tailor Personalized Financial Web Experiences For Customers
How Banks Can Use Customer Engagement Platforms to Improve LTV and CX While Reducing Costs in a Secure Environment
Website Personalization For BFSI Brands: How To Tailor Personalized Financial Web Experiences For Customers
How Banks Can Use Customer Engagement Platforms to Improve LTV and CX While Reducing Costs in a Secure Environment
Website Personalization For BFSI Brands: How To Tailor Personalized Financial Web Experiences For Customers