PLANS & PACKAGES

Supercharge Your Customer Engagement

Simple, uncomplicated pricing and packaging structure to help teams of all sizes deliver the right omnichannel customer experiences for their business.

Grow

Essential solutions needed by growing teams to build and retain customers - within established and emerging markets.

Optimal for Start-Up & Mid-Market Brands
  • checkSend personalized communications based on customer behavior and interactions
  • checkBuild omnichannel customer journeys using an easy-to-use visual editor
  • checkLeverage AI & Machine Learning to optimize the timing and content of your campaigns
  • checkIncrease push notification delivery rates with MoEngage’s proprietary technology
  • checkInteract with our team of in-house experts on Customer Engagement & reachability
Request a Demo

Scale

Necessary features for multi-functional teams to create unique touchpoints for every customer around the globe.

Optimal for Enterprises
  • checkSync your product & content catalog to send hyper-personalized recommendations
  • checkAutomatically direct customers to the best-performing paths in your customer journey
  • checkImprove security by managing access controls across multiple team members
  • checkGet Enterprise-grade compliance with access to local data servers and IP whitelisting
  • checkHave quarterly business reviews with the MoEngage team and get access to our consultation service
Talk to an Enterprise Growth Expert

Explore These Custom Add-ons

In addition to our standard packages, we offer additional features to help advance your business throughout various growth cycles.

  • Real-time Data Exports
  • AI-driven Predictions
  • Open Analytics
  • In-app News Feed
Real-time Data Exports

Export customer behavior and campaign data in real-time from multiple destinations like data warehouses, customer data platforms, analytics platforms, and more with APIs.

AI-driven Predictions

Predict how likely each customer is to purchase, go dormant, or perform a custom action. Use these insights to proactively drive upsells or reduce churn.

Open Analytics

Integrate MoEngage with business intelligence and data visualization platforms such as Tableau, Google Data Studio, Qlik, Looker, Redash, and other analytics tools from your tech stack seamlessly.

In-app News Feed

Create a personalized feed on your mobile app for customers to find relevant offers, recommendations, and the latest updates in a non-intrusive manner.

Not ready to commit to a plan? No problem. Try our platform first.

Self-Serve
MoEngage® is built around scale and is available for you to try before you buy.

You can trial a limited version of our platform with select features to get you started and see what MoEngage can do for you.

Get started on your own now with an easy-to-follow setup guide.

Start Your Journey

Our team is available to answer any questions on plans or features.

Chat With a Plan Expert

Compare What’s Included with Each Plan

Take a look at a detailed plan comparison, and choose the one that best fits your needs!

See Complete Feature List
Segmentation
Channels
Analytics (Add-On)
Messaging Controls
Automation
Optimization
Personalization
Reporting
Partner Ecosystem
User Management & Security
Support
  • Segmentation
  • Channels
  • Analytics (Add-On)
  • Messaging Controls
  • Automation
  • Optimization
  • Personalization
  • Reporting
  • Partner Ecosystem
  • User Management & Security
  • Support
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Segmentation
Behavioral Segmentation
Create segments based on user interactions across all touchpoints
Import offline segments
Import segments from an offline analysis
Import offline user data
Import user attributes from other systems for improved segmentation and journey mapping
Localization
Create sub segments based on location, language and target them in a single campaign
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Channels
Push Notifications
Send personalized, rich and timely push notifications over web and mobile
Email Campaigns
Craft contextual emails that align with the customer journey and their behavior across your mobile app and website.
In-app Messages
Show personalized in-app prompts inside the mobile app to drive conversions
SMS Campaigns
Delivery time sensitive text messages as a fall back to other channels like email and push notifications
Web Push
Reach users on desktop and mobile - even when they are not on your site
On-site Messaging
Engage and convert anonymous website visitors with Popups, Lead Capture Forms and Surveys
Cards (Add-on)
Build a newsfeed or local notification center in your app
Facebook Audience
Retarget your users through Facebook ads and bring them back to your app or site
Web Personalization
Personalize the native experience of each website visitor
WhatsApp (Add-on)
Include WhatsApp within your omni-channel campaigns and send timely updates, alerts and offers
Connectors: Google Ads
Retarget your inactive or anonymous users through Google Ads and reduce churn
Connectors: Webhooks
Send data to any 3rd Party APIs with Webhooks
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Analytics (Add-On)
Behavioral Trends
Understand user behavior by analyzing their actions, user attributes and device attributes
Funnel Analysis
Get insights into how users interact with your app through their lifecycle
Retention Cohorts
Understand the characteristics of your loyal and repeat users
User Frequency Distribution
Analyze behavior of one-time users, occasional users and heavy users
Revenue Analysis
Analyze revenue trends such as Total revenue, maximum/minimum/average order values
Pre-defined Dashboards
Ready to use dashboard which highlights the most commonly used retention metrics
Custom Dashboards
Create custom reports and group multiple reports into a custom dashboard
User Path Analysis
Remove the guesswork out of user journeys with forward and reverse user path analysis
Aquisition Analytics
Understand performance by attributing campaigns to number of users acquired and their LTV
Uninstall Analytics
Understand uninstalls across time and user attributes with day-level accuracy
Predictive Segmentation
RFM models to predict user behavior and bucket them into segments such as Loyal, Promising, At Risk etc.
Actionable Analytics
Engage users directly from your analytics reports and dashboards, without switching tools
Custom Segment Analysis
Create custom segments and analyze them for conversion, retention and LTV
Source & Session Analytics
Find out which sources bring in your users and how long they use your app
Open Analytics
Easily integrate with Tableau, Qlik, Looker, Redash, and more for a wider range of visualization options
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Messaging Controls
Frequency Capping, DND & Throttling
Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules and throttle delivery speed
Personalized Campaign Previews
Preview the campaign content by filling the personalization values for a selected user
Preference Management Center
Manage Push, Email, SMS preferences of the users
Push Templates
Stand out from the crowd by implementing our tried and tested rich push notification templates
Email Device Previews
Preview the email template across multiple devices and email clients
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Automation
Event Triggers
Automatically trigger personalized messages based on user interactions
Location Triggers
Personalize communication based on your user's location
Flows: Omni Channel Journey Builder
Create cohesive omni-channel campaigns using an easy-to-use journey builder
App Exit Intent Push Notifications
Immediately notify the users when the leave the app
Offline Trigger Push Notifications
Trigger messages to users even they are not connected to the network
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Optimization
A/B and Multivariate Testing in Campaigns & Flows
Experiment with multiple variations of content
Campaign Control Groups
Measure the uplift from a campaign
Sherpa: AI-based Time & Content Optimization
Machine learning algorithms that auto-optimizes the message variant and the delivery time for higher conversions
Push Amplification+
Proprietary technology from MoEngage to increase push notification delivery rates by up-to 25%
Flow Path Optimization
Automically drive larger share of audience to better performing Flow Brach either based on Engagement or Conversions or both
Global Control Group
Turn off all communications to a random userbase or a select list of users and measure uplift
Best Time to Send
Provides a prescriptive time slot to send a campaign to the user to increase the chance of interaction
Most Preferred Channel
Intelligent selection of communication channel that has higher likelihood to provide user engagement from each user
Predictions (Add-on)
Understand the likelihood of your users to perform a specific action or go dormant. Proactively take action to improve engagement and reduce user churn
Add-on Add-on
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Personalization
User Attributes
Personalize messages with attributes such as Name, City, Wallet Balance
Event Attributes
Use event attributes such as cart abandoned product name, image and link for personalization
Dynamic Recommendations Platform
Use our APIs to sync your content library to send personalized recommendations
Dynamic Product Messaging
Sync your product catalog with MoEngage and send recommendations to your users that are spot-on
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Reporting
Campaign Analytics
Analyze reach, open rates, CTRs and conversions of your campaigns
Schedule Campaign Report Exports
Share reports with the team on a regular basis - automatically
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Partner Ecosystem
Attribution Partners
Out of the box integration with Branch, AppsFlyer and Adjust
Customer Data Platform
Out of the box integration with Segment, a leading customer data platform
Analytics Software
Sync cohorts from Mixpanel and Amplitude
Typeform Surveys
Use powerful surveys built with Typeform on MoEngage
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
User Management & Security
Role-based Access
Define specific roles for dashboard users and control access based on roles
Data Management
Manage user attributes and events consumption and visibility on the dashboard
Single Sign-On
Let your teams access MoEngage dashboard with single sign-on
2FA
Secure your user data with two-factor authentication
Campaign Approval Workflow
Setup a maker-assets.IMG_TICKer approach to review campaigns before publishing
Teams
Create multiple teams in the same account, with access control of campaigns managed by different business groups
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Support
Self-serve Knowledge Base
Extensive documentation to support your growth journey
Standard Email Support
Named Account Manager
Conditional on the commercial plan
Email and Push Delivery Advisory
Get expert guidance from the MoEngage team and improve your domain reputation, email deliverability, and push delivery rates
Consulting Services and Quarterly Business Reviews
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Segmentation
Behavioral Segmentation
Create segments based on user interactions across all touchpoints
Import offline segments
Import segments from an offline analysis
Import offline user data
Import user attributes from other systems for improved segmentation and journey mapping
Localization
Create sub segments based on location, language and target them in a single campaign
Channels
Push Notifications
Send personalized, rich and timely push notifications over web and mobile
Email Campaigns
Craft contextual emails that align with the customer journey and their behavior across your mobile app and website.
In-app Messages
Show personalized in-app prompts inside the mobile app to drive conversions
SMS Campaigns
Delivery time sensitive text messages as a fall back to other channels like email and push notifications
Web Push
Reach users on desktop and mobile - even when they are not on your site
On-site Messaging
Engage and convert anonymous website visitors with Popups, Lead Capture Forms and Surveys
Cards (Add-on)
Build a newsfeed or local notification center in your app
Facebook Audience
Retarget your users through Facebook ads and bring them back to your app or site
Web Personalization
Personalize the native experience of each website visitor
WhatsApp (Add-on)
Include WhatsApp within your omni-channel campaigns and send timely updates, alerts and offers
Connectors: Google Ads
Retarget your inactive or anonymous users through Google Ads and reduce churn
Connectors: Webhooks
Send data to any 3rd Party APIs with Webhooks
Analytics (Add-On)
Behavioral Trends
Understand user behavior by analyzing their actions, user attributes and device attributes
Funnel Analysis
Get insights into how users interact with your app through their lifecycle
Retention Cohorts
Understand the characteristics of your loyal and repeat users
User Frequency Distribution
Analyze behavior of one-time users, occasional users and heavy users
Revenue Analysis
Analyze revenue trends such as Total revenue, maximum/minimum/average order values
Pre-defined Dashboards
Ready to use dashboard which highlights the most commonly used retention metrics
Custom Dashboards
Create custom reports and group multiple reports into a custom dashboard
User Path Analysis
Remove the guesswork out of user journeys with forward and reverse user path analysis
Aquisition Analytics
Understand performance by attributing campaigns to number of users acquired and their LTV
Uninstall Analytics
Understand uninstalls across time and user attributes with day-level accuracy
Predictive Segmentation
RFM models to predict user behavior and bucket them into segments such as Loyal, Promising, At Risk etc.
Actionable Analytics
Engage users directly from your analytics reports and dashboards, without switching tools
Custom Segment Analysis
Create custom segments and analyze them for conversion, retention and LTV
Source & Session Analytics
Find out which sources bring in your users and how long they use your app
Open Analytics
Easily integrate with Tableau, Qlik, Looker, Redash, and more for a wider range of visualization options
Messaging Controls
Frequency Capping, DND & Throttling
Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules and throttle delivery speed
Personalized Campaign Previews
Preview the campaign content by filling the personalization values for a selected user
Preference Management Center
Manage Push, Email, SMS preferences of the users
Push Templates
Stand out from the crowd by implementing our tried and tested rich push notification templates
Email Device Previews
Preview the email template across multiple devices and email clients
Automation
Event Triggers
Automatically trigger personalized messages based on user interactions
Location Triggers
Personalize communication based on your user's location
Flows: Omni Channel Journey Builder
Create cohesive omni-channel campaigns using an easy-to-use journey builder
App Exit Intent Push Notifications
Immediately notify the users when the leave the app
Offline Trigger Push Notifications
Trigger messages to users even they are not connected to the network
Optimization
A/B and Multivariate Testing in Campaigns & Flows
Experiment with multiple variations of content
Campaign Control Groups
Measure the uplift from a campaign
Sherpa: AI-based Time & Content Optimization
Machine learning algorithms that auto-optimizes the message variant and the delivery time for higher conversions
Push Amplification+
Proprietary technology from MoEngage to increase push notification delivery rates by up-to 25%
Flow Path Optimization
Automically drive larger share of audience to better performing Flow Brach either based on Engagement or Conversions or both
Global Control Group
Turn off all communications to a random userbase or a select list of users and measure uplift
Best Time to Send
Provides a prescriptive time slot to send a campaign to the user to increase the chance of interaction
Most Preferred Channel
Intelligent selection of communication channel that has higher likelihood to provide user engagement from each user
Predictions (Add-on)
Understand the likelihood of your users to perform a specific action or go dormant. Proactively take action to improve engagement and reduce user churn
Add-on
Add-on
Personalization
User Attributes
Personalize messages with attributes such as Name, City, Wallet Balance
Event Attributes
Use event attributes such as cart abandoned product name, image and link for personalization
Dynamic Recommendations Platform
Use our APIs to sync your content library to send personalized recommendations
Dynamic Product Messaging
Sync your product catalog with MoEngage and send recommendations to your users that are spot-on
Reporting
Campaign Analytics
Analyze reach, open rates, CTRs and conversions of your campaigns
Schedule Campaign Report Exports
Share reports with the team on a regular basis - automatically
Partner Ecosystem
Attribution Partners
Out of the box integration with Branch, AppsFlyer and Adjust
Customer Data Platform
Out of the box integration with Segment, a leading customer data platform
Analytics Software
Sync cohorts from Mixpanel and Amplitude
Typeform Surveys
Use powerful surveys built with Typeform on MoEngage
User Management & Security
Role-based Access
Define specific roles for dashboard users and control access based on roles
Data Management
Manage user attributes and events consumption and visibility on the dashboard
Single Sign-On
Let your teams access MoEngage dashboard with single sign-on
2FA
Secure your user data with two-factor authentication
Campaign Approval Workflow
Setup a maker-assets.IMG_TICKer approach to review campaigns before publishing
Teams
Create multiple teams in the same account, with access control of campaigns managed by different business groups
Support
Self-serve Knowledge Base
Extensive documentation to support your growth journey
Standard Email Support
Named Account Manager
Conditional on the commercial plan
Email and Push Delivery Advisory
Get expert guidance from the MoEngage team and improve your domain reputation, email deliverability, and push delivery rates
Consulting Services and Quarterly Business Reviews

Join 1,200+ other businesses that are personalizing every user interaction through intelligent Customer Engagement.

What They Say About Us

quote

With digitalisation, we were able to explore new avenues and observed that even our customers are excited to be more digital. With MoEngage’s insights-led engagement platform, we created a seamless digitalised Customer Engagement where we were engaging our customers using personalised push notifications, and in-app messages.

customer
quote

MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that works with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.

customer
quote

MoEngage’s forward-looking engagement platform has been critical in enabling us to deliver contextual, personalized, and relevant communication and alerts to our customers, at the right time, based on usage and behavior patterns.

customer
quote

We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.

customer
quote

MoEngage powers our end-to-end strategies for Customer Engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.

customer
quote

Constant engagement and personalization are critical for user retention and conversions. MoEngage helps us achieve both in an effective manner. The platform helps us improve user experience significantly resulting in an uplift in our reach and ROI.

customer

Frequently Asked Questions

What are MTUs?

MTU or “Monthly Tracked User” is equivalent to each unique end-user profile that performs at least one session (or) a defined event in a single calendar month. We count a user only once per month, even if they do multiple events in a given month. Events generated by MoEngage (Campaign interactions such as notification received, email sent, uninstall events, and user attribute updates) do not count towards your MTU calculation.

What if I cross the 10,000 MTUs on the FREE plan?

Once you cross 10K MTUs, a Growth Consultant from MoEngage will get in touch with you to discuss an upgrade.

What is your cancellation policy?

We have a minimum commitment of 1 year for our Growth and Enterprise plan customers. The terms, and conditions mutually agreed upon in the contract will apply if you wish to cancel the contract mid-term.

Is my user data or customer data safe?

To comply with the privacy regulations, you’ll have complete control and can choose the data you choose to include on our platform. We are compliant with privacy laws such as the EU-US Privacy Shields, and GDPR.

Can I purchase features as Add-ons?

Absolutely, please get in touch with our team if you want to add / drop features from our plans. We are happy to build a custom quote for you.

Are Add-ons available with the Free plan?

We currently provide access to Add-ons only in Growth and Enterprise plans.

Do I need to buy the license for an Email Infrastructure Provider separately?

No, we offer a full stack service through deeper integration with a leading email service provider.

Where are your data centers located?

We currently rely on AWS for our infrastructure needs. We have separate data centers in the EU, North America, and India to serve our customers in the respective regions. AWS being one of the world’s most secure cloud-based storage services, we ensure your data is completely secure. AWS provides comprehensive security and compliance capabilities that meet even the most stringent regulatory requirements.

Are there additional charges for Customer Data uploads?

There are no additional charges for adding or updating customer attributes.

Do you offer integrations with other tools?

Yes, we offer integrations with various tools present within your tech stack. Please visit our Technology Partners page to see the partners we support.