Simple, uncomplicated pricing to help teams of all sizes deliver the right omnichannel customer experience for your business.
Essential solutions to help your growing teams build and retain customers.
Personalize communication based on customer behavior and interactions.Build omnichannel customer journeys using an easy-to-use visual editor.Leverage AI and machine learning to optimize the timing and content of your campaigns.Reach more customers on mobile devices with increased push notification delivery rates.Interact with our team of in-house experts on customer engagement and reachability.Essential solutions for multi-functional teams to create unique experiences for every customer across the globe.
Sync your product and content catalog to deliver hyper-personalized recommendations.Automatically direct customers to the best-performing paths in your customer journey.Improve security by managing access controls across multiple team members.Get Enterprise-grade compliance with access to local data servers and IP whitelisting.Quarterly business reviews with the MoEngage team to get access to our consultation service.Unified Messaging Infrastructure for Multichannel Transactional Alerts
Deliver time-sensitive transactional alerts across channels instantly.Save 60% on your SMS and email spends and 95% of developer bandwidth.Channel fallback mechanism switches to the next available channel in case of any failed deliveries.Supports 30+ service providers with SDKs in all significant languages.
Minimize costs, maximize returns. Alerts delivered - on time, every time. Seamless template management. Unified reporting and logs. Go live on new channels in minutes. Engage and convert website visitors with personalized web experiences
Leverage the WYSIWYG editor to create personalized campaigns at scale.Refine web experiences for customers based on predictions and affinities.Run A/B tests and optimize with actionable insights.Personalize for anonymous visitors based on device, location, traffic source, and more.
Implement campaigns and go live in minutes. Build instantly with a no-code visual editor. Improve conversions with A/B testing and experimentation. Deliver dynamic content to each website visitor. 
Send personalized, rich and timely push notifications to Android and iOS App users Earn customer trust by using website notifications intelligently and at relevant moments throughout their journey. Craft contextual emails that align with the customer journey and their behavior across all touchpoints. Delivery time sensitive text messages as a fall back to other channels like email and push notifications Show personalized in-app prompts inside the mobile app to drive conversions Engage anonymous website visitors with Popups, Lead Capture Forms and Surveys Build a newsfeed or local notification center in your app Include WhatsApp within your cross-channel campaigns and send timely updates, alerts and offers Create multi-channel connected experiences that bridge the gap between your user's needs and the product experience Retarget your users through Facebook ads and bring them back to your app or site Retarget your inactive or anonymous users through Google Ads and reduce churn A versatile solution to send data to own or 3rd party services Provides important and necessary information for day-to-day use Understand which acquisition campaigns or channels are giving you better ROI Visualise patterns behind the users uninstalling your mobile apps Create custom reports and group multiple reports into a custom dashboard Understand user preferences and run targeted campaigns that are powered by them Understand user behavior by analyzing their actions, user attributes and device attributes Get insights into how users interact with your app through their lifecycle Understand the characteristics of your loyal and repeat users Find out which sources bring in your users and how long they use your app Remove the guesswork out of user journeys with forward and reverse user path analysis Easily integrate with your Redash instance for custom visualization options Create segment based on user demographics and profile attributes Create segments based on user interactions across all touchpoints Import segments from an offline analysis RFM models to predict user behavior and bucket them into segments such as Loyal, Promising, At Risk etc. Target your users based on their personalities, lifestyles, beliefs, and choices Send one-time message to your users now or at a scheduled time Automatically trigger personalized messages based on user interactions Personalized communication based on your user's location Immediately notify the users when the leave the app even they are not connected to internet Remind users when items are back in stock or when there is a price drop Organise your campaigns by tags for better discovery and advanced reporting Measure the uplift from a campaign Turn off all communications to a random userbase or a select list of users and measure uplift Stand out from the crowd with rich push notification templates Proprietary technology from MoEngage to increase push notification delivery rates by up-to 25% See the preview of your personalised message for any user Visualise your emails across multiple devices and email clients before launching Create sub segments based on location, language and target them in a single campaign Experiment with multiple varations of content Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules and throttle delivery speed Analyze reach, open rates, CTRs and conversions of your campaigns Understand the real impact of your campaign by switching between All Interactions or Last Interaction Models Share reports with the team on a regular basis - automatically Manage the Push, Email, SMS preferences of the users Single snapshot of all your campaigns and channels. Update your messaging templates directly from an external system Configure and receive alerts when there are changes in the system that you would like to monitor and act upon proactively Add Static Account Level and Dynamic campaign level UTM parameters to all links to seamlessly attribute traffic sources Availability of domain reputation data in the dashbooard so that Marketers can make informed decisions and improve email open rates Reuse the same content across multiple campaigns Create cohesive cross-channel campaigns using an easy-to-use journey builder Test multiple flow path to identify the best performing action Schedule the next action for the user in a flow after a certian period or an action Split users within a flow based on their profile data or actions Debug errors in the flow seamlessly before publishing Force stop all activities in a flow or only stop new users entering the flow Understand how users are traversing in a published flow Experiment with ease on your live Flows Detailed analysis or how users are navigating through the flow and individual campaign performance Inspiration for crafting your flows based on your goals Target website visitors based on current session attributes such as Time, Location, Device UTM properties Target website visitors based on their actions within the current session Run consistent personalization experiences across channels such as Web, App, TV Apps, Kiosks & others Point and click editor to modify various elements of your website without intervention of IT For advanced use cases, you get to modify/add to your website HTML and JS Show personalized recommendations to each user based on their past and current session behavior Build, iterate and scale your transactional messaging across channels with a single API Save costs and improve user experience by sending your messages through an optimal channel Improve the message relavancy by including the user data available within the User Profiles Unifies all your alert logs, across channels and providers, in a single dashboard—making it possible to debug issues in real-time Machine learning algorithms that auto-optimizes the message variant and the delivery time for higher conversions Predict which users are likely to churn, uninstall, convert or perform any specific activity Automically drive larger share of audience to better performing Flow Brach either based on Engagement or Conversions or both Key actionable insights to amplify your marketing efforts Provides a prescriptive time slot to send a campaign to the user to increase the chance of interaction or user response Send the message on the channel a user is most likely engage with Target the users on their preferred channel at the best time they are likely to engage Generate high-quality written content leveraging LLM, Keyword analysis & easy to use prompt builder Personalize messages with attributes such as Name, City, Wallet Balance Use event attributes such as Cart abandoned Product Name, Image and Link for Personalization Show recommended products from your catalog filtering based on item attributes such as Category, Brand, Availability, Price Show recommended products from your catalog filtering based on user actions such as Add to Cart, Add to Wishlist, Not Purchased Plug in your APIs to send highly personalized recommendations AI powered product recommendations to improve the likelihood of user coverting Directly import user data to MoEngage by uploading a csv file Import users and events through flat files Manage the consumption and visibility of various user attributes and events sent to MoEngage Export the users in the segment from the dashboard Exports events from MoEngage to external sources in near real-time Periodically exports MoEngage events to S3, RedShift, GCS or BigQuery Send user segments created and used in MoEngage to any destination at a schedule Curated ecosystem of technology partners to help you easily integrate and amplify your customer engagement strategy Let your teams access MoEngage dashboard with single sign-on Secure your user data with two-factor authentication Logging in from a new location or a new device requires further authentication using an OTP sent to your email address Centralized trail of all activity in your MoEngage account Limit and control access to your MoEngage account to only trusted IP addresses Store customer data in an encrypted format in MoEngage servers Restrict the visibility of user data from certain users in your organisation Send email and sms to your users without sending their email addresses and Mobile number to MoEngage Define specific roles for dashboard users and control access based on roles Create multiple teams in the same account, with access control of campaigns managed by different business groups Setup a maker-checker approach to review campaigns before publishing Extensive documentation to support your growth journey and self-serve implementation Email support for assistance on platform queries Access to hand-picked content to up-skill yourself on everything Customer Engagement Expert guidance to help you with the onboarding Unlock growth potential, accelerate results and sustain success Apart from the conventional packages, our platform includes additional capabilities to help advance your enterprise throughout various growth cycles.
MoEngage has made a significant impact on our North Star Growth metrics. We witnessed a retention rate of 61.4% on our mobile platforms and our streaming statistics reached an all-time high. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.
Growth Marketing Manager, Airtel Xstream
MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that works with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.
CRM Head, OYO
MoEngage has been a great partner to have for BigBasket on several fronts. We've grown exponentially since we onboarded MoEngage, and they have been able to scale with us with ease. Product innovation throughout the years, as well as the impeccable support from the Customer Success team, have been truly commendable!
Head, Digital Marketing and Marketing Communications, BigBasket
We maximized our campaign's output by identifying the preferred time in each grade segment. We also added predictive campaigns based on customer behavior in order to engage the customer. Personalized campaigns, along with multiple action-triggered campaigns were identified based on the data flowing in MoEngage.
Head of Marketing, Vedantu
Using MoEngage, we've been able to drive up retention numbers on SkillClash tremendously! By proactively engaging dormant customers using MoEngage’s segmentation capabilities, we have seen a 30% uplift in our SkillClash revenue. This technological partnership has helped us crack the code to customer retention.
Co-founder, Gamezop
Our aim is to build a comprehensive investment ecosystem where individual and retail investors can manage their finances, get access to tools, and share knowledge. We're delighted to partner with MoEngage and use their insights-led capabilities to drive meaningful engagement. We've improved our CTRs from 2% to 11%!
VP, Growth and Marketing
MoEngage has made a significant impact on our North Star Growth metrics. We witnessed a retention rate of 61.4% on our mobile platforms and our streaming statistics reached an all-time high. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.
Growth Marketing Manager, Airtel Xstream
MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that works with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.
CRM Head, OYO
MoEngage powers our end-to-end strategies for Customer Engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.
Lead Digital Marketing, Landmark Group
We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.
Senior Engineering Manager, 1Weather
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
CEO of S’More
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
Head of Product - Empiricus
MoEngage has made a significant impact on our North Star Growth metrics. We witnessed a retention rate of 61.4% on our mobile platforms and our streaming statistics reached an all-time high. I would definitely recommend MoEngage to Mobile Marketers and Growth teams at Media & Entertainment brands.
Growth Marketing Manager, Airtel Xstream
With MoEngage’s insights-led engagement platform, we created a seamless digitalized Customer Engagement where we were engaging our customers using personalized push notifications, in-app messages, and emails.” Kirsten Theiner [Product Owner], Magenta Telekom by Deutsche Telekom.
Product Owner, Magenta Telekom by Deutsche Telekom
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’, enabling Mashreq Neo to better understand customer behavior and allowing us to make proactive decisions through the use of artificial intelligence.
Executive Vice President & Head, Mashreq Neo
MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that works with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.
CRM Head, OYO
MoEngage powers our end-to-end strategies for Customer Engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.
Lead Digital Marketing, Landmark Group
With MoEngage’s insights-led engagement platform, we created a seamless digitalized Customer Engagement where we were engaging our customers using personalized push notifications, in-app messages, and emails.” Kirsten Theiner [Product Owner], Magenta Telekom by Deutsche Telekom.
Product Owner, Magenta Telekom by Deutsche Telekom
We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.
Senior Engineering Manager, 1Weather
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
CEO of S’More
MoEngage is the best data-centralized CRM system and the best multi-channel marketing tool we’ve found. Using MoEngage, we can add as many attributes and custom events as we like to profiles, then filter customers for various campaigns and offers. It is very easy to unify data, engage and analyze our results.
Operations Director, Cocomelody
We created a hyper-personalization engagement strategy to connect with our customers. MoEngage's team built the best possible approach to improve our customer engagement. User Path Analysis gave us a holistic view of our customers’ journeys and personalized pushes and Intelligent Path Optimizer allowed us to engage with them.
Product Manager, JibJab
A big part of the reason we started conversations with MoEngage was that we wanted a platform that integrated closely with Mixpanel to create impactful, targeted campaigns for our users.
VP, Product Audiomack
With MoEngage’s insights-led engagement platform, we created a seamless digitalized Customer Engagement where we were engaging our customers using personalized push notifications, in-app messages, and emails.” Kirsten Theiner [Product Owner], Magenta Telekom by Deutsche Telekom.
Product Owner, Magenta Telekom by Deutsche Telekom
We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.
Senior Engineering Manager, 1Weather
MoEngage’s ability to use real-time cohort data to drive specific activity on S’More is unique. Reaching the right customer, with the right content, at the right time is paramount for a robust customer relationship strategy and, when done correctly helps to scale a network effect business like S’More seamlessly.
CEO of S’More
We wanted a unified solution for communicating with app customers. MoEngage provided us with the best solution. It’s an easy platform to use, and the team is very responsive to any support required.
CEO - Get My Slice
Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.
CRM Lead at MANO
New user retention is the first true litmus test for any SaaS company. MoEngage’s customer engagement tools helped us exceed industry benchmarks for new customer retention. It enabled us to keep track of our new users by designing engagement flows that were laser-focused on our main goals of increasing engagement and retention.
Head of Product - Empiricus
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’, enabling Mashreq Neo to better understand customer behavior and allowing us to make proactive decisions through the use of artificial intelligence.
Executive Vice President & Head, Mashreq Neo
MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that works with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.
CRM Head, OYO
MoEngage powers our end-to-end strategies for Customer Engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.
Lead Digital Marketing, Landmark Group
Our core goal was to create an omnichannel strategy and personalise real-time communication. MoEngage has allowed us to successfully reach our customers at the right time, through the right channels with the right content; and given us complete visibility into customer activity across channels on one platform.
CRM Lead at MANO
One of our biggest challenges for customer engagement was understanding where our customers are dropping and then engaging with them on a very hyper-personalized level. This is where MoEngage’s platform has helped us. We have been able to identify these segments across the funnel and have been able to run individual campaigns targeted to that segment of customers, ultimately giving us great results.
Head of CRM, GMG
MoEngage Dynamic Emails helped us create personalized re-targeting emails, within minutes targeting towards cart and browse abandoners. These emails typically help us recover up to 10% of abandoning users.
Retention Marketing, SIVVI
We have partnered with MoEngage over the past three years to leverage ‘Sherpa’, enabling Mashreq Neo to better understand customer behavior and allowing us to make proactive decisions through the use of artificial intelligence.
Executive Vice President & Head, Mashreq Neo
MoEngage powers our end-to-end strategies for Customer Engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.
Lead Digital Marketing, Landmark Group
We wanted to ensure our communication was personalized on a customer action level and to do this efficiently, we needed to integrate with other tools. MoEngage engagement platform made the whole process easier with ease in multiple tool integration, allowing us to engage our customers at various stages of the purchase journey.
CRM Manager
In the past, we have also used CRM/CEP. However, scalability and support have always been an issue. While we did witness some growth, we wanted to breach the highest point and grow even further. This is where we think MoEngage has helped us.
Director of E-commerce
Customer engagement for us is critical. It does not stop at a one-time transaction, it spreads over the customer lifecycle stages through repeat purchases. Our main KPIs were Engaging, Converting, and Retaining. MoEngage helped us by providing rich insights on our customers, enabling us to drive personalized campaigns.
Senior Executive Customer Retention Marketing
One of our biggest challenges for customer engagement was understanding where our customers are dropping and then engaging with them on a very hyper-personalized level. This is where MoEngage’s platform has helped us. We have been able to identify these segments across the funnel and have been able to run individual campaigns targeted to that segment of customers, ultimately giving us great results.
Head of CRM, GMG
We've been able to adopt AI technology and encourage customers to adopt healthy saving habits and make better financial decisions. We've improved customer journey mapping thus providing a seamless experience. We are also offering easy solutions to be closer to our customers, resulting in a 2x boost in customer engagement.
Senior Vice President of Retail Banking, Amar Bank
Ahamove was able to deploy in-app, banner and email campaigns with ease. This, in turn, increased our traffic and engagement, ultimately leading to a significant increase in the conversion rate of our campaigns.
Head of Marketing, Ahamove
We’ve taken several steps to ensure we maintain consistent growth in our DAU:MAU ratio, and MoEngage has played an important role in making each step possible. Thanks to their insights-led engagement platform, we are able to ensure our customers discover content they will love on the POPS platform.
Senior Marketing Manager - Growth
We were able to observe a healthy 29% improvement in our install to sign-up journey with the usage of MoEngage's smart-triggered push notifications. We engaged our customers as soon as they onboarded using relevant push notifications and re-engaged in case there was no activity after sign-up.
Head of Marketing, Global Loyalty
Constant engagement and personalization are critical for user retention and conversions. MoEngage helps us achieve both in an effective manner. The platform helps us improve user experience significantly resulting in an uplift in our reach and ROI.
Product Analyst, Kredivo
One of our biggest challenges for customer engagement was understanding where our customers are dropping and then engaging with them on a very hyper-personalized level. This is where MoEngage’s platform has helped us. We have been able to identify these segments across the funnel and have been able to run individual campaigns targeted to that segment of customers, ultimately giving us great results.
Head of CRM, GMG
MoEngage is the right partner for a brand like MyDeal. From its intuitive, easy-to-use AI-enabled platform to the implementation and post-implementation support, our experience has been extremely positive, helping us boost our mobile conversions by 2X.
Head of Growth and Martech
MTU or “Monthly Tracked User” is equivalent to each unique end-user profile that performs at least one session (or) a defined event in a single calendar month. We count a user only once per month, even if they do multiple events in a given month. Events generated by MoEngage (Campaign interactions such as notification received, email sent, uninstall events, and user attribute updates) do not count towards your MTU calculation.
We have a minimum commitment of 1 year for our Growth and Enterprise plan customers. The terms, and conditions mutually agreed upon in the contract will apply if you wish to cancel the contract mid-term.
To comply with the privacy regulations, you’ll have complete control and can choose the data you choose to include on our platform. We are compliant with privacy laws such as the EU-US Privacy Shields, and GDPR.
Absolutely, please get in touch with our team if you want to add / drop features from our plans. We are happy to build a custom quote for you.
No, we offer a full stack service through deeper integration with a leading email service provider.
We currently rely on AWS for our infrastructure needs. We have separate data centers in the EU, North America, and India to serve our customers in the respective regions. AWS being one of the world’s most secure cloud-based storage services, we ensure your data is completely secure. AWS provides comprehensive security and compliance capabilities that meet even the most stringent regulatory requirements.
There are no additional charges for adding or updating customer attributes.
Yes, we offer integrations with various tools present within your tech stack. Please visit our Technology Partners page to see the partners we support.
