Simple, uncomplicated pricing and packaging structure to help teams of all sizes deliver the right omnichannel customer experiences for their business.
Essential solutions needed by growing teams to build and retain customers - within established and emerging markets.
Send personalized communications based on customer behavior and interactions
Build omnichannel customer journeys using an easy-to-use visual editor
Leverage AI & Machine Learning to optimize the timing and content of your campaigns
Increase push notification delivery rates with MoEngage’s proprietary technology
Interact with our team of in-house experts on Customer Engagement & reachability Necessary features for multi-functional teams to create unique touchpoints for every customer around the globe.
Sync your product & content catalog to send hyper-personalized recommendations
Automatically direct customers to the best-performing paths in your customer journey 
Improve security by managing access controls across multiple team members
Get Enterprise-grade compliance with access to local data servers and IP whitelisting
Have quarterly business reviews with the MoEngage team and get access to our consultation serviceIn addition to our standard packages, we offer additional features to help advance your business throughout various growth cycles.
Seamlessly integrate WhatsApp Business into your engagement strategy with WhatsApp Native from MoEngage. Trigger WhatsApp messages based on customer behavior, enhance your interactions with rich media messages interspersed with images, GIFs, videos and graphics, optimize your engagement with A/B testing and in-depth analytics.
Export customer behavior and campaign data in real-time from multiple destinations like data warehouses, customer data platforms, analytics platforms, and more with APIs.
Predict how likely each customer is to purchase, go dormant, or perform a custom action. Use these insights to proactively drive upsells or reduce churn.
Integrate MoEngage with business intelligence and data visualization platforms from your tech stack seamlessly.
Create a personalized feed on your mobile app for customers to find relevant offers, recommendations, and the latest updates in a non-intrusive manner.
In addition to our standard packages, we offer additional features to help advance your business throughout various growth cycles.
Seamlessly integrate WhatsApp Business into your engagement strategy with WhatsApp Native from MoEngage. Trigger WhatsApp messages based on customer behavior, enhance your interactions with rich media messages interspersed with images, GIFs, videos and graphics, optimize your engagement with A/B testing and in-depth analytics.
Export customer behavior and campaign data in real-time from multiple destinations like data warehouses, customer data platforms, analytics platforms, and more with APIs.
Predict how likely each customer is to purchase, go dormant, or perform a custom action. Use these insights to proactively drive upsells or reduce churn.
Integrate MoEngage with business intelligence and data visualization platforms from your tech stack seamlessly.
Create a personalized feed on your mobile app for customers to find relevant offers, recommendations, and the latest updates in a non-intrusive manner.
Take a look at a detailed plan comparison, and choose the one that best fits your needs!
Create segments based on user interactions across all touchpoints 
Import segments from an offline analysis 
Import user attributes from other systems for improved segmentation and journey mapping 
Create sub segments based on location, language and target them in a single campaign 
Send personalized, rich and timely push notifications over web and mobile 
Craft contextual emails that align with the customer journey and their behavior across your mobile app and website. 
Show personalized in-app prompts inside the mobile app to drive conversions 
Delivery time sensitive text messages as a fall back to other channels like email and push notifications 
Reach users on desktop and mobile - even when they are not on your site 
Engage and convert anonymous website visitors with Popups, Lead Capture Forms and Surveys 
Build a newsfeed or local notification center in your app 
Retarget your users through Facebook ads and bring them back to your app or site 
Personalize the native experience of each website visitor 
Include WhatsApp within your omni-channel campaigns and send timely updates, alerts and offers 
Retarget your inactive or anonymous users through Google Ads and reduce churn 
Send data to any 3rd Party APIs with Webhooks 
Understand user behavior by analyzing their actions, user attributes and device attributes 
Get insights into how users interact with your app through their lifecycle 
Understand the characteristics of your loyal and repeat users 
Analyze behavior of one-time users, occasional users and heavy users 
Analyze revenue trends such as Total revenue, maximum/minimum/average order values 
Ready to use dashboard which highlights the most commonly used retention metrics 
Create custom reports and group multiple reports into a custom dashboard 
Remove the guesswork out of user journeys with forward and reverse user path analysis 
Understand performance by attributing campaigns to number of users acquired and their LTV 
Understand uninstalls across time and user attributes with day-level accuracy 
RFM models to predict user behavior and bucket them into segments such as Loyal, Promising, At Risk etc. 
Engage users directly from your analytics reports and dashboards, without switching tools 
Create custom segments and analyze them for conversion, retention and LTV 
Find out which sources bring in your users and how long they use your app 
Easily integrate with Redash for visualization options 
Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules and throttle delivery speed 
Preview the campaign content by filling the personalization values for a selected user 
Manage Push, Email, SMS preferences of the users 
Stand out from the crowd by implementing our tried and tested rich push notification templates 
Preview the email template across multiple devices and email clients 
Automatically trigger personalized messages based on user interactions 
Personalize communication based on your user's location 
Create cohesive omni-channel campaigns using an easy-to-use journey builder 
Immediately notify the users when the leave the app 
Trigger messages to users even they are not connected to the network 
Experiment with multiple variations of content 
Measure the uplift from a campaign 
Machine learning algorithms that auto-optimizes the message variant and the delivery time for higher conversions 
Proprietary technology from MoEngage to increase push notification delivery rates by up-to 25% 
Automically drive larger share of audience to better performing Flow Brach either based on Engagement or Conversions or both 
Turn off all communications to a random userbase or a select list of users and measure uplift 
Provides a prescriptive time slot to send a campaign to the user to increase the chance of interaction 
Intelligent selection of communication channel that has higher likelihood to provide user engagement from each user 
Understand the likelihood of your users to perform a specific action or go dormant. Proactively take action to improve engagement and reduce user churn 
Personalize messages with attributes such as Name, City, Wallet Balance 
Use event attributes such as cart abandoned product name, image and link for personalization 
Use our APIs to sync your content library to send personalized recommendations 
Sync your product catalog with MoEngage and send recommendations to your users that are spot-on 
Analyze reach, open rates, CTRs and conversions of your campaigns 
Share reports with the team on a regular basis - automatically 
Out of the box integration with Branch, AppsFlyer and Adjust 
Out of the box integration with Segment, a leading customer data platform 
Sync cohorts from Mixpanel and Amplitude 
Use powerful surveys built with Typeform on MoEngage 
Define specific roles for dashboard users and control access based on roles 
Manage user attributes and events consumption and visibility on the dashboard 
Let your teams access MoEngage dashboard with single sign-on 
Secure your user data with two-factor authentication 
Setup a maker-assets.IMG_TICKer approach to review campaigns before publishing 
Create multiple teams in the same account, with access control of campaigns managed by different business groups 
Extensive documentation to support your growth journey 
Conditional on the commercial plan 
Get expert guidance from the MoEngage team and improve your domain reputation, email deliverability, and push delivery rates 
With digitalisation, we were able to explore new avenues and observed that even our customers are excited to be more digital. With MoEngage’s insights-led engagement platform, we created a seamless digitalised Customer Engagement where we were engaging our customers using personalised push notifications, and in-app messages.
MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that works with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.
MoEngage’s forward-looking engagement platform has been critical in enabling us to deliver contextual, personalized, and relevant communication and alerts to our customers, at the right time, based on usage and behavior patterns.
We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.
MoEngage powers our end-to-end strategies for Customer Engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.
Constant engagement and personalization are critical for user retention and conversions. MoEngage helps us achieve both in an effective manner. The platform helps us improve user experience significantly resulting in an uplift in our reach and ROI.
MTU or “Monthly Tracked User” is equivalent to each unique end-user profile that performs at least one session (or) a defined event in a single calendar month. We count a user only once per month, even if they do multiple events in a given month. Events generated by MoEngage (Campaign interactions such as notification received, email sent, uninstall events, and user attribute updates) do not count towards your MTU calculation.
Once you cross 10K MTUs, a Growth Consultant from MoEngage will get in touch with you to discuss an upgrade.
We have a minimum commitment of 1 year for our Growth and Enterprise plan customers. The terms, and conditions mutually agreed upon in the contract will apply if you wish to cancel the contract mid-term.
To comply with the privacy regulations, you’ll have complete control and can choose the data you choose to include on our platform. We are compliant with privacy laws such as the EU-US Privacy Shields, and GDPR.
Absolutely, please get in touch with our team if you want to add / drop features from our plans. We are happy to build a custom quote for you.
We currently provide access to Add-ons only in Growth and Enterprise plans.
No, we offer a full stack service through deeper integration with a leading email service provider.
We currently rely on AWS for our infrastructure needs. We have separate data centers in the EU, North America, and India to serve our customers in the respective regions. AWS being one of the world’s most secure cloud-based storage services, we ensure your data is completely secure. AWS provides comprehensive security and compliance capabilities that meet even the most stringent regulatory requirements.
There are no additional charges for adding or updating customer attributes.
Yes, we offer integrations with various tools present within your tech stack. Please visit our Technology Partners page to see the partners we support.
