PLANS & PACKAGES

Supercharge Your Customer Engagement

Simple, uncomplicated pricing and packaging structure to help teams of all sizes deliver the right omnichannel customer experiences for their business.

Grow

Essential solutions needed by growing teams to build and retain customers - within established and emerging markets.

Optimal for Start-Up & Mid-Market Brands
  • checkSend personalized communications based on customer behavior and interactions
  • checkBuild omnichannel customer journeys using an easy-to-use visual editor
  • checkLeverage AI & Machine Learning to optimize the timing and content of your campaigns
  • checkIncrease push notification delivery rates with MoEngage’s proprietary technology
  • checkInteract with our team of in-house experts on Customer Engagement & reachability
Request a Demo

Scale

Necessary features for multi-functional teams to create unique touchpoints for every customer around the globe.

Optimal for Enterprises
  • checkSync your product & content catalog to send hyper-personalized recommendations
  • checkAutomatically direct customers to the best-performing paths in your customer journey
  • checkImprove security by managing access controls across multiple team members
  • checkGet Enterprise-grade compliance with access to local data servers and IP whitelisting
  • checkHave quarterly business reviews with the MoEngage team and get access to our consultation service
Talk to an Enterprise Growth Expert

Explore These Custom Add-ons

In addition to our standard packages, we offer additional features to help advance your business throughout various growth cycles.

  • WhatsApp Native
  • Real-time Data Exports
  • AI-driven Predictions
  • Open Analytics
  • In-app News Feed
WhatsApp Native

Seamlessly integrate WhatsApp Business into your engagement strategy with WhatsApp Native from MoEngage. Trigger WhatsApp messages based on customer behavior, enhance your interactions with rich media messages interspersed with images, GIFs, videos and graphics, optimize your engagement with A/B testing and in-depth analytics.

Real-time Data Exports

Export customer behavior and campaign data in real-time from multiple destinations like data warehouses, customer data platforms, analytics platforms, and more with APIs.

AI-driven Predictions

Predict how likely each customer is to purchase, go dormant, or perform a custom action. Use these insights to proactively drive upsells or reduce churn.

Open Analytics

Integrate MoEngage with business intelligence and data visualization platforms from your tech stack seamlessly.

In-app News Feed

Create a personalized feed on your mobile app for customers to find relevant offers, recommendations, and the latest updates in a non-intrusive manner.

Explore These Custom Add-ons

In addition to our standard packages, we offer additional features to help advance your business throughout various growth cycles.

WhatsApp Native

Seamlessly integrate WhatsApp Business into your engagement strategy with WhatsApp Native from MoEngage. Trigger WhatsApp messages based on customer behavior, enhance your interactions with rich media messages interspersed with images, GIFs, videos and graphics, optimize your engagement with A/B testing and in-depth analytics.

Real-time Data Exports

Export customer behavior and campaign data in real-time from multiple destinations like data warehouses, customer data platforms, analytics platforms, and more with APIs.

AI-driven Predictions

Predict how likely each customer is to purchase, go dormant, or perform a custom action. Use these insights to proactively drive upsells or reduce churn.

Open Analytics

Integrate MoEngage with business intelligence and data visualization platforms from your tech stack seamlessly.

In-app News Feed

Create a personalized feed on your mobile app for customers to find relevant offers, recommendations, and the latest updates in a non-intrusive manner.

Not ready to commit to a plan? No problem. Try our platform first.

Self-Serve
MoEngage® is built around scale and is available for you to try before you buy.

You can trial a limited version of our platform with select features to get you started and see what MoEngage can do for you.

Get started on your own now with an easy-to-follow setup guide.

Start Your Journey

Our team is available to answer any questions on plans or features.

Chat With a Plan Expert

Compare What’s Included with Each Plan

Take a look at a detailed plan comparison, and choose the one that best fits your needs!

See Complete Feature List
Channels
Basic Analytics
Advanced Analytics
Segmentation
Campaign Management
Flows
Intelligence
Personalization
Data
User Management & Security
Customer Success & Support
  • Channels
  • Basic Analytics
  • Advanced Analytics
  • Segmentation
  • Campaign Management
  • Flows
  • Intelligence
  • Personalization
  • Data
  • User Management & Security
  • Customer Success & Support
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Channels
Mobile App Push
Send personalized, rich and timely push notifications to Android & iOS App users
Web Push
Earn customer trust by using website notifications intelligently and at relevant moments throughout their journey.
Email
Craft contextual emails that align with the customer journey and their behavior across all touchpoints.
SMS
Delivery time sensitive text messages as a fall back to other channels like email and push notifications
In-app Messages
Show personalized in-app prompts inside the mobile app to drive conversions
On-site Messages
Engage anonymous website visitors with Popups, Lead Capture Forms and Surveys
Cards
Build a newsfeed or local notification center in your app
Add-on Add-on
Whatsapp Native
Include WhatsApp within your cross-channel campaigns and send timely updates, alerts and offers
Add-on Add-on
Web Personalization
Modify the content for each website visitor based on their past behavior
Add-on Add-on
Facebook Audience Sync
Retarget your users through Facebook ads and bring them back to your app or site
Google Ads Audience Sync
Retarget your inactive or anonymous users through Google Ads and reduce churn
Webhooks
A versatile solution to send data to own or 3rd party services
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Basic Analytics
Key Metrics
Provides important and necessary information for day-to-day use
Acquisition Analytics
Understand which acquisition campaigns or channels are giving you better ROI
Uninstall Analytics
Visualise patterns behind the users uninstalling your mobile apps
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Advanced Analytics
Custom Dashboards
Create custom reports and group multiple reports into a custom dashboard
Add-on Add-on
Behavior Analytics
Understand user behavior by analyzing their actions, user attributes and device attributes
Add-on Add-on
Funnels
Get insights into how users interact with your app through their lifecycle
Add-on Add-on
Retention
Understand the characteristics of your loyal and repeat users
Add-on Add-on
Session and Source
Find out which sources bring in your users and how long they use your app
Add-on Add-on
User Paths
Remove the guesswork out of user journeys with forward and reverse user path analysis
Add-on Add-on
Open Analytics
Easily integrate with your Redash instance for custom visualization options
Add-on Add-on
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Segmentation
Attribute Segmentation
Create segment based on user demographics and profile attributes
Behavioral Segments
Create segments based on user interactions across all touchpoints
Offline Segment Uploads
Import segments from an offline analysis
RFM Segments
RFM models to predict user behavior and bucket them into segments such as Loyal, Promising, At Risk etc.
Affinity Segments
Target your users based on their personalities, lifestyles, beliefs, and choices
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Campaign Management
Broadcast message to a segment
Send one-time message to your users now or at a scheduled time
Event triggered messages
Automatically trigger personalized messages based on user interactions
Location triggered messages
Personalized communication based on your user's location
Device triggered messages
Immediately notify the users when the leave the app even they are not connected to internet
Business Event triggered messages
Remind users when items are back in stock or when there is a price drop
Campaign Tags
Organise your campaigns by tags for better discovery and advanced reporting
Campaign Control Groups
Measure the uplift from a campaign
Global Control Groups
Turn off all communications to a random userbase or a select list of users and measure uplift
Rich Push Templates
Stand out from the crowd with rich push notification templates
Push Amplification+
Proprietary technology from MoEngage to increase push notification delivery rates by up-to 25%
Personalised Message Previews
See the preview of your personalised message for any user
Email Inbox Previews
Visualise your emails across multiple devices & email clients before launching
Localisation
Create sub segments based on location, language and target them in a single campaign
A/B Testing
Experiment with multiple varations of content
Frequency Capping, DND & Throttling
Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules and throttle delivery speed
Campaign Analytics
Analyze reach, open rates, CTRs and conversions of your campaigns
Campaign Reports
Share reports with the team on a regular basis - automatically
Preference Management
Manage the Push, Email, SMS preferences of the users
Campaign Stats dashboard
Single snapshot of all your campaigns & channels.
Push and SMS Template API's
Update your messaging templates directly from an external system
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Flows
Cross-channel workflow builder
Create cohesive cross-channel campaigns using an easy-to-use journey builder
A/B Testing Branches
Test multiple flow path to identify the best performing action
Wait till an action or certain time period
Schedule the next action for the user in a flow after a certian period or an action
Conditional Split
Split users within a flow based on their profile data or actions
Error log
Debug errors in the flow seamlessly before publishing
Flow Sunsetting
Force stop all activities in a flow or only stop new users entering the flow
Flow Visualization
Understand how users are traversing in a published flow
Flow Versioning
Experiment with ease on your live Flows
Performance Analytics
Detailed analysis or how users are navigating through the flow and individual campaign performance
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Intelligence
Trigger Delay & Content Optimisation
Machine learning algorithms that auto-optimizes the message variant and the delivery time for higher conversions
Predictions
Predict which users are likely to churn, uninstall, convert or perform any specific activity
Add-on Add-on
Intelligent Path Optimizer
Automically drive larger share of audience to better performing Flow Brach either based on Engagement or Conversions or both
Proactive Assistant
Key actionable insights to amplify your marketing efforts
Best time to send
Provides a prescriptive time slot to send a campaign to the user to increase the chance of interaction or user response
Most Preferred Channel
Send the message on the channel a user is most likely engage with
Next Best Action in Flows
Target the users on their preferred channel at the best time they are likely to engage
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Personalization
User Attributes
Personalize messages with attributes such as Name, City, Wallet Balance
Event Attributes
Use event attributes such as Cart abandoned Product Name, Image and Link for Personalization
Dynamic Product Messaging
Sync your product catalog with MoEngage and send recommendations to your users that are spot-on
Content API
Plug in your APIs to send highly personalized recommendations
AI Recommendations
AI powered product recommendations to improve the likelihood of user coverting
Add-on
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Data
File User Imports
Directly import user data to MoEngage by uploading a csv file
AWS Data Imports
Import users and events through flat files
Data Management
Manage the consumption and visibility of various user attributes and events sent to MoEngage
Segment user exports
Export the users in the segment from the dashboard
Streams
Exports events from MoEngage to external sources in near real-time
Add-on Add-on
Data Warehouse Exports
Periodically exports MoEngage events to S3, RedShift, GCS or BigQuery
Add-on Add-on
Outbound Data Sync
Send user segments created and used in MoEngage to any destination at a schedule
Add-on Add-on
App Marketplace
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
User Management & Security
Single Sign-On (SSO)
Let your teams access MoEngage dashboard with single sign-on
2-Step Verification
Secure your user data with two-factor authentication
One Time Password (OTP) Verification
Logging in from a new location or a new device requires further authentication using an OTP sent to your email address
Audit Logs
Centralized trail of all activity in your MoEngage account
Firewall
Limit and control access to your MoEngage account to only trusted IP addresses
PII Data Encryption
Store customer data in an encrypted format in MoEngage servers
PII Masking
Restrict the visibility of user data from certain users in your organisation
PII Tokenized Sending
Send email & sms to your users without sending their email addresses & Mobile number to MoEngage
Add-on Add-on
Access Roles
Define specific roles for dashboard users and control access based on roles
Teams
Create multiple teams in the same account, with access control of campaigns managed by different business groups
Campaign Approval Workflow
Setup a maker-checker approach to review campaigns before publishing
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Customer Success & Support
Online User/Developer Guide
Extensive documentation to support your growth journey and self-serve implementation
Online Helpdesk Support
Email support for assistance on platform queries
Access to Growth Academy & Knowledge Resources
Access to hand-picked content to up-skill yourself on everything Customer Engagement
Implementation Services
Expert guidance to help you with the onboarding
Speak to Sales Speak to Sales
Consultation Services & Business Reviews
Unlock growth potential, accelerate results and sustain success
Speak to Sales Speak to Sales
Starter
Get Started
Growth
Get Started
Enterprise
Get Started
Channels
Mobile App Push
Send personalized, rich and timely push notifications to Android & iOS App users
Web Push
Earn customer trust by using website notifications intelligently and at relevant moments throughout their journey.
Email
Craft contextual emails that align with the customer journey and their behavior across all touchpoints.
SMS
Delivery time sensitive text messages as a fall back to other channels like email and push notifications
In-app Messages
Show personalized in-app prompts inside the mobile app to drive conversions
On-site Messages
Engage anonymous website visitors with Popups, Lead Capture Forms and Surveys
Cards
Build a newsfeed or local notification center in your app
Add-on
Add-on
Whatsapp Native
Include WhatsApp within your cross-channel campaigns and send timely updates, alerts and offers
Add-on
Add-on
Web Personalization
Modify the content for each website visitor based on their past behavior
Add-on
Add-on
Facebook Audience Sync
Retarget your users through Facebook ads and bring them back to your app or site
Google Ads Audience Sync
Retarget your inactive or anonymous users through Google Ads and reduce churn
Webhooks
A versatile solution to send data to own or 3rd party services
Basic Analytics
Key Metrics
Provides important and necessary information for day-to-day use
Acquisition Analytics
Understand which acquisition campaigns or channels are giving you better ROI
Uninstall Analytics
Visualise patterns behind the users uninstalling your mobile apps
Advanced Analytics
Custom Dashboards
Create custom reports and group multiple reports into a custom dashboard
Add-on
Add-on
Behavior Analytics
Understand user behavior by analyzing their actions, user attributes and device attributes
Add-on
Add-on
Funnels
Get insights into how users interact with your app through their lifecycle
Add-on
Add-on
Retention
Understand the characteristics of your loyal and repeat users
Add-on
Add-on
Session and Source
Find out which sources bring in your users and how long they use your app
Add-on
Add-on
User Paths
Remove the guesswork out of user journeys with forward and reverse user path analysis
Add-on
Add-on
Open Analytics
Easily integrate with your Redash instance for custom visualization options
Add-on
Add-on
Segmentation
Attribute Segmentation
Create segment based on user demographics and profile attributes
Behavioral Segments
Create segments based on user interactions across all touchpoints
Offline Segment Uploads
Import segments from an offline analysis
RFM Segments
RFM models to predict user behavior and bucket them into segments such as Loyal, Promising, At Risk etc.
Affinity Segments
Target your users based on their personalities, lifestyles, beliefs, and choices
Campaign Management
Broadcast message to a segment
Send one-time message to your users now or at a scheduled time
Event triggered messages
Automatically trigger personalized messages based on user interactions
Location triggered messages
Personalized communication based on your user's location
Device triggered messages
Immediately notify the users when the leave the app even they are not connected to internet
Business Event triggered messages
Remind users when items are back in stock or when there is a price drop
Campaign Tags
Organise your campaigns by tags for better discovery and advanced reporting
Campaign Control Groups
Measure the uplift from a campaign
Global Control Groups
Turn off all communications to a random userbase or a select list of users and measure uplift
Rich Push Templates
Stand out from the crowd with rich push notification templates
Push Amplification+
Proprietary technology from MoEngage to increase push notification delivery rates by up-to 25%
Personalised Message Previews
See the preview of your personalised message for any user
Email Inbox Previews
Visualise your emails across multiple devices & email clients before launching
Localisation
Create sub segments based on location, language and target them in a single campaign
A/B Testing
Experiment with multiple varations of content
Frequency Capping, DND & Throttling
Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules and throttle delivery speed
Campaign Analytics
Analyze reach, open rates, CTRs and conversions of your campaigns
Campaign Reports
Share reports with the team on a regular basis - automatically
Preference Management
Manage the Push, Email, SMS preferences of the users
Campaign Stats dashboard
Single snapshot of all your campaigns & channels.
Push and SMS Template API's
Update your messaging templates directly from an external system
Flows
Cross-channel workflow builder
Create cohesive cross-channel campaigns using an easy-to-use journey builder
A/B Testing Branches
Test multiple flow path to identify the best performing action
Wait till an action or certain time period
Schedule the next action for the user in a flow after a certian period or an action
Conditional Split
Split users within a flow based on their profile data or actions
Error log
Debug errors in the flow seamlessly before publishing
Flow Sunsetting
Force stop all activities in a flow or only stop new users entering the flow
Flow Visualization
Understand how users are traversing in a published flow
Flow Versioning
Experiment with ease on your live Flows
Performance Analytics
Detailed analysis or how users are navigating through the flow and individual campaign performance
Intelligence
Trigger Delay & Content Optimisation
Machine learning algorithms that auto-optimizes the message variant and the delivery time for higher conversions
Predictions
Predict which users are likely to churn, uninstall, convert or perform any specific activity
Add-on
Add-on
Intelligent Path Optimizer
Automically drive larger share of audience to better performing Flow Brach either based on Engagement or Conversions or both
Proactive Assistant
Key actionable insights to amplify your marketing efforts
Best time to send
Provides a prescriptive time slot to send a campaign to the user to increase the chance of interaction or user response
Most Preferred Channel
Send the message on the channel a user is most likely engage with
Next Best Action in Flows
Target the users on their preferred channel at the best time they are likely to engage
Personalization
User Attributes
Personalize messages with attributes such as Name, City, Wallet Balance
Event Attributes
Use event attributes such as Cart abandoned Product Name, Image and Link for Personalization
Dynamic Product Messaging
Sync your product catalog with MoEngage and send recommendations to your users that are spot-on
Content API
Plug in your APIs to send highly personalized recommendations
AI Recommendations
AI powered product recommendations to improve the likelihood of user coverting
Add-on
Data
File User Imports
Directly import user data to MoEngage by uploading a csv file
AWS Data Imports
Import users and events through flat files
Data Management
Manage the consumption and visibility of various user attributes and events sent to MoEngage
Segment user exports
Export the users in the segment from the dashboard
Streams
Exports events from MoEngage to external sources in near real-time
Add-on
Add-on
Data Warehouse Exports
Periodically exports MoEngage events to S3, RedShift, GCS or BigQuery
Add-on
Add-on
Outbound Data Sync
Send user segments created and used in MoEngage to any destination at a schedule
Add-on
Add-on
App Marketplace
User Management & Security
Single Sign-On (SSO)
Let your teams access MoEngage dashboard with single sign-on
2-Step Verification
Secure your user data with two-factor authentication
One Time Password (OTP) Verification
Logging in from a new location or a new device requires further authentication using an OTP sent to your email address
Audit Logs
Centralized trail of all activity in your MoEngage account
Firewall
Limit and control access to your MoEngage account to only trusted IP addresses
PII Data Encryption
Store customer data in an encrypted format in MoEngage servers
PII Masking
Restrict the visibility of user data from certain users in your organisation
PII Tokenized Sending
Send email & sms to your users without sending their email addresses & Mobile number to MoEngage
Add-on
Add-on
Access Roles
Define specific roles for dashboard users and control access based on roles
Teams
Create multiple teams in the same account, with access control of campaigns managed by different business groups
Campaign Approval Workflow
Setup a maker-checker approach to review campaigns before publishing
Customer Success & Support
Online User/Developer Guide
Extensive documentation to support your growth journey and self-serve implementation
Online Helpdesk Support
Email support for assistance on platform queries
Access to Growth Academy & Knowledge Resources
Access to hand-picked content to up-skill yourself on everything Customer Engagement
Implementation Services
Expert guidance to help you with the onboarding
Consultation Services & Business Reviews
Unlock growth potential, accelerate results and sustain success

Join 1,200+ other businesses that are personalizing every user interaction through intelligent Customer Engagement.

What They Say About Us

quote

With digitalisation, we were able to explore new avenues and observed that even our customers are excited to be more digital. With MoEngage’s insights-led engagement platform, we created a seamless digitalised Customer Engagement where we were engaging our customers using personalised push notifications, and in-app messages.

customer
quote

MoEngage is a highly scalable tool that complements OYO’s growth plans. They have a product team that works with agility to deliver new product feature requests in less than a quarter. We are also thoroughly impressed with the customer success team that gives quick resolutions for all our queries.

customer
quote

MoEngage’s forward-looking engagement platform has been critical in enabling us to deliver contextual, personalized, and relevant communication and alerts to our customers, at the right time, based on usage and behavior patterns.

customer
quote

We had a unique challenge of providing real-time, hyper-local, and personalized weather alerts to our users, and MoEngage has proved to be an asset in automating our efforts at scale.

customer
quote

MoEngage powers our end-to-end strategies for Customer Engagement, retention, and user journey mapping. It has helped us to reduce our cart abandonment by 20% and improved the retention rate by 30%.

customer
quote

Constant engagement and personalization are critical for user retention and conversions. MoEngage helps us achieve both in an effective manner. The platform helps us improve user experience significantly resulting in an uplift in our reach and ROI.

customer

Frequently Asked Questions

What are MTUs?

MTU or “Monthly Tracked User” is equivalent to each unique end-user profile that performs at least one session (or) a defined event in a single calendar month. We count a user only once per month, even if they do multiple events in a given month. Events generated by MoEngage (Campaign interactions such as notification received, email sent, uninstall events, and user attribute updates) do not count towards your MTU calculation.

What if I cross the 10,000 MTUs on the FREE plan?

Once you cross 10K MTUs, a Growth Consultant from MoEngage will get in touch with you to discuss an upgrade.

What is your cancellation policy?

We have a minimum commitment of 1 year for our Growth and Enterprise plan customers. The terms, and conditions mutually agreed upon in the contract will apply if you wish to cancel the contract mid-term.

Is my user data or customer data safe?

To comply with the privacy regulations, you’ll have complete control and can choose the data you choose to include on our platform. We are compliant with privacy laws such as the EU-US Privacy Shields, and GDPR.

Can I purchase features as Add-ons?

Absolutely, please get in touch with our team if you want to add / drop features from our plans. We are happy to build a custom quote for you.

Are Add-ons available with the Free plan?

We currently provide access to Add-ons only in Growth and Enterprise plans.

Do I need to buy the license for an Email Infrastructure Provider separately?

No, we offer a full stack service through deeper integration with a leading email service provider.

Where are your data centers located?

We currently rely on AWS for our infrastructure needs. We have separate data centers in the EU, North America, and India to serve our customers in the respective regions. AWS being one of the world’s most secure cloud-based storage services, we ensure your data is completely secure. AWS provides comprehensive security and compliance capabilities that meet even the most stringent regulatory requirements.

Are there additional charges for Customer Data uploads?

There are no additional charges for adding or updating customer attributes.

Do you offer integrations with other tools?

Yes, we offer integrations with various tools present within your tech stack. Please visit our Technology Partners page to see the partners we support.