PLANS & PACKAGES

Choose the Product That's Right for Your Business

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MoEngage Inform

Cross-Channel Marketing & Analytics

MoEngage Personalize

MoEngage Inform

Real-Time Multichannel Transactional Alerts

MoEngage Inform

Unified Messaging Infrastructure for Cross-Channel Transactional Alerts.

Deliver time-sensitive transactional alerts across channels instantly.

Save 60% on your SMS and email spends, and 95% of developer bandwidth.

Channel fallback mechanism switches to the next available channel in case of any failed deliveries.

Reach more customers on mobile devices with increased push notification delivery rates.

Supports 30+ service providers with SDKs in all significant languages.

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Alerts Delivered

On time, every time

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Optimize ROI

Cut costs, Boost returns

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Fallback Switch

Switch to next channel on failure

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Launch Channels

Go live in minutes

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Unified Reporting

Centralized reporting and logs

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Multi-Language SDKs

Supports 30+ providers

Cross-Channel Marketing & Analytics

Analyze & Engage

Cross-Channel Marketing & Analytics

Analyze & Engage

Plans
Custom Add-ons

Growth

Essential solutions to help your growing teams build and retain customers.

Personalize communication based on customer behavior and interactions.

Build omnichannel customer journeys using an easy-to-use visual editor.

Leverage AI and machine learning to optimize the timing and content of your campaigns.

Reach more customers on mobile devices with increased push notification delivery rates.

Interact with our team of in-house experts on customer engagement and reachability.

Enterprise

Essential solutions for multi-functional teams to create unique experiences for every customer across the globe.

Sync your product and content catalog to deliver hyper- personalized recommendations.

Automatically direct customers to the best-performing paths in your customer journey.

Improve security by managing access controls across multiple team members.

Get enterprise-grade compliance with access to local data servers and IP whitelisting.

Quarterly business reviews with the MoEngage team to get access to our consultation service.

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WhatsApp Native

Integrate WhatsApp Business into your strategy. Send behavior-based messages using rich media like images, GIFs, and videos.

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Real-time Data Exports

Export customer behavior and campaign data in real-time to destinations like data warehouses and analytics platforms using APIs.

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AI-driven Predictions

Predict customer actions like purchases or dormancy. Use insights to drive upsells, decrease churn, and enhance overall engagement.

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Open Analytics

Integrate MoEngage with your BI and data visualization platforms. Enable seamless data exchange to optimize insights and reporting.

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Content Cards

Create a personalized mobile app feed for customers to discover relevant offers, recommendations, and updates seamlessly.

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Outbound Sync

Sync valuable customer segments from MoEngage with your tech stack. Use Storyly and AB Tasty integrations to boost engagement.

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MoEngage Personalize

Website Personalization and A/B Testing

MoEngage Personalize

Engage and convert website visitors with personalized web experiences.

Leverage the WYSIWYG editor to create personalized campaigns at scale.

Refine web experiences for customers based on predictions and affinities.

Run A/B tests and optimize with actionable insights.

Personalize for anonymous visitors based on device, location, traffic source, and more.

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Personalized

Content for every visitor

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Build Instantly

With a no-code visual editor

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Boost Conversions

Optimize results with A/B testing

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Go Live

Campaigns in minutes

Join 1350+ businesses personalizing customer interactions with insights-led engagement
Airtel
Oyo
Punjab National Bank
Vedantu
Razorpay
Gaana
Mamaearth
Zivame
Adda 24 7
Wow Skin Science
SkillClash
Airtel
Oyo
Punjab National Bank
Vedantu
Razorpay
Gaana
Mamaearth
Zivame
Adda 24 7
Wow Skin Science
SkillClash
Airtel
Oyo
Punjab National Bank
Vedantu
Razorpay
Gaana
Mamaearth
Zivame
Adda 24 7
Wow Skin Science
SkillClash
Ally
Deutsche Telekom
Travelodge
Jibjab
Audiomack
Nestle
Maisonette
S'MORE
Samsung
Dominos
Ally
Deutsche Telekom
Travelodge
Jibjab
Audiomack
Nestle
Maisonette
S'MORE
Samsung
Dominos
Ally
Deutsche Telekom
Travelodge
Jibjab
Audiomack
Nestle
Maisonette
S'MORE
Samsung
Dominos
Deutsche Telekom
Nestle
Travelodge
Samsung
Unilever
McAfee
Dominos
Sweatcoin
Zurich
TopCashback
Deutsche Telekom
Nestle
Travelodge
Samsung
Unilever
McAfee
Dominos
Sweatcoin
Zurich
TopCashback
Deutsche Telekom
Nestle
Travelodge
Samsung
Unilever
McAfee
Dominos
Sweatcoin
Zurich
TopCashback
Empiricus
Nestle
Banco Pichincha
Waynimóvil
McAfee
Samsung
Billboard
Empiricus
Nestle
Banco Pichincha
Empiricus
Nestle
Banco Pichincha
Waynimóvil
McAfee
Samsung
Billboard
Empiricus
Nestle
Banco Pichincha
Empiricus
Nestle
Banco Pichincha
Waynimóvil
McAfee
Samsung
Billboard
Empiricus
Nestle
Banco Pichincha
Mashreq
Landmark Group
Azadea
Damac
Batelco
swvl
Bayut
Rain
AMC
Apparel Group
Mashreq
Landmark Group
Azadea
Damac
Batelco
swvl
Bayut
Rain
AMC
Apparel Group
Mashreq
Landmark Group
Azadea
Damac
Batelco
swvl
Bayut
Rain
AMC
Apparel Group
Alodokter
Kredivo
CIMB
JD.ID
Blibli
Oyo
Pops
Axis
Alodokter
Kredivo
Alodokter
Kredivo
CIMB
JD.ID
Blibli
Oyo
Pops
Axis
Alodokter
Kredivo
Alodokter
Kredivo
CIMB
JD.ID
Blibli
Oyo
Pops
Axis
Alodokter
Kredivo
Air Lift
CreditBook
Krave Mart
OLX
retailio
Bayut
Noon
swvl 2
Edkasa
Air Lift
Air Lift
CreditBook
Krave Mart
OLX
retailio
Bayut
Noon
swvl 2
Edkasa
Air Lift
Air Lift
CreditBook
Krave Mart
OLX
retailio
Bayut
Noon
swvl 2
Edkasa
Air Lift
Generalli
Samsung
Deutsche Telekom
Flipkart
Reckitt
Nestle
Dominos
Landmark Group
Kredivo
Mashreq
Generalli
Samsung
Deutsche Telekom
Flipkart
Reckitt
Nestle
Dominos
Landmark Group
Kredivo
Mashreq
Generalli
Samsung
Deutsche Telekom
Flipkart
Reckitt
Nestle
Dominos
Landmark Group
Kredivo
Mashreq

MoEngage For Enterprise

Talk to us for a scalable, secure solution that grows with your business.

Let's Talk

1.3 Billion

end consumers per month

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30 Million

messages per minute

250 Million

MAUs engaged

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1 Trillion

data points analyzed monthly

99.9% Up-time

messages sent every second

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Trusted by 1350+ consumer brands worldwide

Compare What's Included with Each Plan

Channels

Monthly Tracked Users (MTUs)
MTU (Monthly Tracked User) counts each unique user actively engaged or monitored within our platform each month
Growth Enterprise
Mobile App Push Notifications
Send personalized, rich and timely push notifications to Android and iOS App users
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Web Push Notifications
Earn customer trust by using website notifications intelligently and at relevant moments throughout their journey.
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Email
Craft contextual emails that align with the customer journey and their behavior across all touchpoints.
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SMS
Delivery time sensitive text messages as a fall back to other channels like email and push notifications
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In-app Messages
Show personalized in-app prompts inside the mobile app to drive conversions
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On-site Messages
Engage anonymous website visitors with Popups, Lead Capture Forms and Surveys
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Cards
Build a newsfeed or local notification center in your app
Add-on
Add-on
Whatsapp Native
Include WhatsApp within your cross-channel campaigns and send timely updates, alerts and offers
Add-on
Add-on
Personalize
Create multi-channel connected experiences that bridge the gap between your user's needs and the product experience
Add-on
Add-on
Facebook Audience Sync
Retarget your users through Facebook ads and bring them back to your app or site
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Google Ads Audience Sync
Retarget your inactive or anonymous users through Google Ads and reduce churn
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Webhooks
A versatile solution to send data to own or 3rd party services
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Basic Analytics

Key Metrics
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Provides important and necessary information for day-to-day use
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Acquisition Analytics
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Understand which acquisition campaigns or channels are giving you better ROI
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Uninstall Analytics
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Visualise patterns behind the users uninstalling your mobile apps
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Customer Journey Analytics

Custom Dashboards
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Create custom reports and group multiple reports into a custom dashboard
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User Analysis
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Understand user preferences and run targeted campaigns that are powered by them
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Behavior Analytics
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Understand user behavior by analyzing their actions, user attributes and device attributes
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Add-on
Funnels
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Get insights into how users interact with your app through their lifecycle
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Add-on
Retention
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Understand the characteristics of your loyal and repeat users
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Session and Source
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Find out which sources bring in your users and how long they use your app
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User Paths
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Remove the guesswork out of user journeys with forward and reverse user path analysis
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Add-on
Open Analytics
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Easily integrate with your Redash instance for custom visualization options
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Add-on

Segmentation

Attribute Segmentation
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Create segment based on user demographics and profile attributes
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Behavioral Segments
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Create segments based on user interactions across all touchpoints
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Offline Segment Uploads
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Import segments from an offline analysis
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RFM Segments
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RFM models to predict user behavior and bucket them into segments such as Loyal, Promising, At Risk etc.
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Affinity Segments
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Target your users based on their personalities, lifestyles, beliefs, and choices
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Campaign Management

Broadcast Message to a Segment
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Send one-time message to your users now or at a scheduled time
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Event Triggered Messages
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Automatically trigger personalized messages based on user interactions
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Location Triggered Messages
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Personalized communication based on your user's location
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Device Triggered Messages
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Immediately notify the users when the leave the app even they are not connected to internet
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Business Event Triggered Messages
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Remind users when items are back in stock or when there is a price drop
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Campaign Tags
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Organise your campaigns by tags for better discovery and advanced reporting
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Campaign Control Groups
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Measure the uplift from a campaign
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Global Control Groups
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Turn off all communications to a random userbase or a select list of users and measure uplift
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Rich Push Templates
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Stand out from the crowd with rich push notification templates
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Push Amplification+
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Proprietary technology from MoEngage to increase push notification delivery rates by up-to 25%
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Personalised Message Previews
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See the preview of your personalised message for any user
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Email Inbox Previews
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Visualise your emails across multiple devices and email clients before launching
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Localization
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Create sub segments based on location, language and target them in a single campaign
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A/B Testing
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Experiment with multiple varations of content
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Delivery Controls
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Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules and throttle delivery speed
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Campaign Analytics
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Analyze reach, open rates, CTRs and conversions of your campaigns
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Campaign Attribution
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Understand the real impact of your campaign by switching between All Interactions or Last Interaction Models
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Campaign Reports
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Share reports with the team on a regular basis - automatically
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Preference Management
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Manage the Push, Email, SMS preferences of the users
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Campaign Statistics dashboard
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Single snapshot of all your campaigns and channels.
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Push and SMS Template API's
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Update your messaging templates directly from an external system
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Alert Management
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Configure and receive alerts when there are changes in the system that you would like to monitor and act upon proactively
System Alerts
System & Custom Alerts
UTM Tracking
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Add Static Account Level and Dynamic campaign level UTM parameters to all links to seamlessly attribute traffic sources
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Email Domain Reputation Tracking
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Availability of domain reputation data in the dashbooard so that Marketers can make informed decisions and improve email open rates
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Content Blocks
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Reuse the same content across multiple campaigns
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Flows

Cross-channel Workflow Builder
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Create cohesive cross-channel campaigns using an easy-to-use journey builder
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A/B Testing Branches
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Test multiple flow path to identify the best performing action
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Wait Till An Action or Certain Time Period
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Schedule the next action for the user in a flow after a certian period or an action
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Conditional Split
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Split users within a flow based on their profile data or actions
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Error Log
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Debug errors in the flow seamlessly before publishing
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Flow Sunsetting
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Force stop all activities in a flow or only stop new users entering the flow
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Debug Flows
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Understand how users are traversing in a published flow
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Flow Versioning
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Experiment with ease on your live Flows
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Performance Analytics
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Detailed analysis or how users are navigating through the flow and individual campaign performance
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Flow Templates
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Inspiration for crafting your flows based on your goals
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MoEngage Personalize

In-Session Attributes
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Target website visitors based on current session attributes such as Time, Location, Device UTM properties
Add-on
Add-on
In-Session User Behavior
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Target website visitors based on their actions within the current session
Add-on
Add-on
Multi-channel unified experiences (Web, App & others)
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Run consistent personalization experiences across channels such as Web, App, TV Apps, Kiosks & others
Add-on
Add-on
Visual Website Editor
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Point and click editor to modify various elements of your website without intervention of IT
Add-on
Add-on
Custom HTML/JS
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For advanced use cases, you get to modify/add to your website HTML and JS
Add-on
Add-on
Product Recommendations
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Show personalized recommendations to each user based on their past and current session behavior
Add-on
Add-on

MoEngage Inform

Single API for Cross-Channel Messaging
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Build, iterate and scale your transactional messaging across channels with a single API
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Add-on
Channel Fallback
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Save costs and improve user experience by sending your messages through an optimal channel
Add-on
Add-on
Personalization Support
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Improve the message relavancy by including the user data available within the User Profiles
Add-on
Add-on
Logs and Reporting
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Unifies all your alert logs, across channels and providers, in a single dashboard—making it possible to debug issues in real-time
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Add-on

Intelligence

Trigger Delay and Content Optimization
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Machine learning algorithms that auto-optimizes the message variant and the delivery time for higher conversions
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Predictions
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Predict which users are likely to churn, uninstall, convert or perform any specific activity
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Intelligent Path Optimizer
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Automically drive larger share of audience to better performing Flow Brach either based on Engagement or Conversions or both
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Proactive Assistant
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Key actionable insights to amplify your marketing efforts
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Best Time to Send
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Provides a prescriptive time slot to send a campaign to the user to increase the chance of interaction or user response
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Most Preferred Channel
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Send the message on the channel a user is most likely engage with
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Next Best Action in Flows
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Target the users on their preferred channel at the best time they are likely to engage
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Merlin AI Copywriter
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Generate high-quality written content leveraging LLM, Keyword analysis & easy to use prompt builder
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Message Content Personalization

User Attributes
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Personalize messages with attributes such as Name, City, Wallet Balance
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Event Attributes
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Use event attributes such as Cart abandoned Product Name, Image and Link for Personalization
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Item Attribute based catalog filters
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Show recommended products from your catalog filtering based on item attributes such as Category, Brand, Availability, Price
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User action based catalog filters
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Show recommended products from your catalog filtering based on user actions such as Add to Cart, Add to Wishlist, Not Purchased
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Content API
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Plug in your APIs to send highly personalized recommendations
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AI Recommendations
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AI powered product recommendations to improve the likelihood of user coverting
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Data

File User Imports
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Directly import user data to MoEngage by uploading a csv file
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AWS Data Imports
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Import users and events through flat files
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Data Management
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Manage the consumption and visibility of various user attributes and events sent to MoEngage
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Segment User Exports
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Export the users in the segment from the dashboard
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Streams
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Exports events from MoEngage to external sources in near real-time
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Data Warehouse Exports
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Periodically exports MoEngage events to S3, RedShift, GCS or BigQuery
Add-on
Add-on
Outbound Data Sync
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Send user segments created and used in MoEngage to any destination at a schedule
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App Marketplace
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Curated ecosystem of technology partners to help you easily integrate and amplify your customer engagement strategy
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User Management and Security

Single Sign-On (SSO)
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Let your teams access MoEngage dashboard with single sign-on
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2-Step Verification
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