4 Major Omnichannel Marketing Lessons You Can Learn From Amazon

For anyone shopping online, even in China, Amazon can and will attract your attention. It is everywhere, and it is essential. One of the largest online marketplaces that had its humble beginnings in the garage of one Mr.Jeff Bezos, Amazon rose to its prominence and then to its dominance, in the last decade. The only […]

Infrastructure at MoEngage: Growing at a Scale with CASCAD

Co-authored by – Pulkit Vaishnav and Sudip Maji When we first started developing various applications at MoEngage, like any other startup, all the services were developed under a unified system. All the configurations were shipped along with the code during release cycles. Slowly we moved some of our applications to microservices. In the initial phases, […]

#GROWTH19 Wrap-up: What Investors Look for While Investing in Consumer Internet Companies

A recent KPMG report showed a seven-fold increase in the number of startups in India in the last decade. With eight startups entering the unicorn club last year and a few startups like OLA tapping the global markets, the landscape of startup has become stronger and more interesting. We invited Mr. Tarun Davda, Managing Director […]

4 Ways Omnichannel Marketing Can Boost Your ROI

Omnichannel experience is not just a buzzword. It’s a way to strengthen your relationship with the customers by offering them frictionless service across various platforms and devices. Take Starbucks for instance, the brand is known for its world-class coffee, but more importantly, it has earned the reputation of being the top player in the omnichannel […]

Decoding Hyper-personalization with Sharad Harjai

Editor’s note: In our latest Marketer Spotlight edition, Sharad Harjai, the senior director of revenue and customer retention of Grofers; gives us his opinion on buzzwords such as personalization and AI, and tells us how personalization has helped Grofers to improve the customer experience across various touch points. Marketer Spotlight series covers opinions and advice […]

5 Mother’s Day B2C Marketing Campaigns That We Love

If there’s something that’s irreplaceable in our lives, it has to be the unconditional love by mothers. This is why Mother’s Day is one of those few days which strike a chord with almost everyone. It gives us a chance to value the different aspects of this invaluable relationship. While the theme itself nurtures a […]

Industry Study: Fintech in Indonesia and How Kredivo Boosts Conversions by 40%

According to the World Bank’s Global Financial Inclusion Index database, Indonesia has made rapid progress in financial inclusion across East Asia and the Pacific. The country has come a long way from just 20% of the adults owning an account in 2011 to 48.9% of the adults owning an account in 2018. While the country […]

7 Brands That Have Mastered Omnichannel Marketing

In the strictest sense, omnichannel marketing means offering customers a seamless brand, message and experience across every channel (including print, email, online and in-store). Customers might interact with a brand via a blog or a tweet or SMS or a Facebook post. These are all touchpoints and they must all be brand consistent—as well as […]

4 Actionable Tips to Improve Sales and Brand Awareness for E-commerce Stores

With the prevalence of online shopping, competition is no longer limited to physical stores and opening hours. Now it is dramatically expanding to the online environment, which in turn is forcing companies to rethink their strategy completely. The introduction of technology in society, as well as the incorporation of digital narratives into the purchasing process, […]

[INFOGRAPHIC] 6 Differences between Multi Channel, Cross Channel, and Omnichannel Marketing

The world has moved away from computers, TV, and retail stores to laptops, cellphones, and online shopping; no wonder the marketing norms have also evolved. Omnipresent customers looking for omnichannel marketing! Back in the day, users would go to look at one medium to shop, but now they have multiple mediums to buy a single […]