Real-time Website Personalization with Intelligent Marketing Automation

Website personalization has helped 89% of marketers in the U.S. to grow revenue. That’s a big jump but not an unexpected one. Personalization is a proven way to capture user interest and loyalty. It is an appealing thought to deliver a personalized experience on the website to every user with the same ease as you […]

How to Choose a Marketing Automation Platform for Enterprise?

Marketing automation has caught the imagination of startups and large enterprises alike. Per a Forrester report, companies will spend over $25.1 billion every year on marketing automation platform by 2023. What Makes Enterprise Marketing Automation so Popular? Let’s say you are a retailer who wants to notify clients about the new arrivals and holiday offers […]

How Retail Brands Can Implement Location-based Marketing

There’s been a divide between online and offline marketing in the retail industry for a while now. There are social media and SEO, giving retail stores more visibility online. There’s also AR and VR that enhance in-store experiences for customers. But today’s customers have come to expect a seamless experience from brands. Location-based marketing helps […]

5 Things to Remember While Implementing Cross-channel Marketing Automation for Your Organization

Today, consumers are more connected than ever before. According to Google, the lines between different devices such as mobile phones, tablets, and desktops have blurred. 90% of the consumers switch between devices and screens to complete a task. If abandoned carts and dormant users are giving you sleepless nights, you should invest in cross-channel marketing […]

What Is Cross-channel Marketing and How It Improves Marketing ROI

There are many channels in the marketplace through which you can reach out to customers. From billions of users on social media to the thousands that view outdoor ads, marketers have multiple channels to engage their customers. Marketing strategies developed on solid execution often rely on cross-channel marketing. Cross-channel V/S Traditional Marketing Approach Marketers today […]

MoEngage Marketing Roundup: October 2018

Marketing Roundup: October 2018 | MoEngage

October marks the official start of the holiday shopping season worldwide. As your customers pull out their shopping lists, you’ll need to sharpen your marketing campaigns to engage, convert and retain holiday shoppers. In our marketing roundup for October, we’ve included useful holiday marketing tips, user engagement strategies, and more – keep reading. If you’d like […]

Webinar Wrap-up: 9 Factors That Influence Push Notifications Delivery on Android Phones

Factors Influencing Push Notifications Delivery | MoEngage

Push notifications are a powerful tool available for marketers to engage, convert and retain app users. In a MoEngage webinar, Raviteja Dodda, CEO of MoEngage and Nalin Goel, VP – Products discussed the factors influencing push notifications delivery on Android phones. You can listen to the webinar here or continue reading this article that consolidates the key points from the webinar. Take a look […]

5 Lessons To Learn From The Top Holiday Marketing Campaigns Of Last Year

Lessons to Learn from Top Holiday Marketing Campaigns of Last Year | MoEngage

The holiday season is here — marketers are you ready? From engaging shoppers on social media to brainstorming attractive offers and campaigns, you’ll need new ways to attract customers and nudge them to complete purchases. As you plan memorable holiday marketing campaigns for this year’s holiday sale, take a look at these lessons from the […]

Webinar Wrap-up: Understanding Push Notifications Delivery on Android Phones

Understanding Push Notifications Delivery | MoEngage

Push notifications have revolutionized the way brands engage with their customers today. From notifying users about flash sales, or sending reminders about the discarded cart to sending geo-targeted notifications and transactional alerts, push notifications help marketers send customized messages to their users at a lesser cost as compared to SMS. In a MoEngage webinar, Raviteja […]

Unravel Push Notification Potential for Telecom Selfcare Apps

Telecom Selfcare apps adoption has been an important goal for the industry in recent years. Telecom service providers aspire to engage their app users and become the preferred gateway for their users for tasks ranging from bill payments, balance recharge, wallet transactions, opting for Value Added Services (VAS) and similar purchases. Challenge Faced by Telecom […]