MoEngage Blog - Omnichannel Marketing, User Retention & Customer Engagement Guide

#Growth Dubai Roundtable: How Mobile-First and Enterprise Companies Employ Personalization in Marketing Automation

We recently concluded the insightful #Growth Dubai roundtable. Leaders from some of the fastest growing companies of the 21st century, Careem, Emirates NBD (Liv), CASHU, Mashreq Bank, Emaar, to name a few, attended the event. What’s a #Growth roundtable event?...

Marketer Spotlight: User Retention As The Key to Growth for eCommerce with Ana Maria Schlecht

Editor’s Note: User retention is important for any business, especially for eCommerce. Unlike traditional brick and mortar stores, the lack of opportunity to build face-to-face relationships can result in customer churn. You probably know that it’s cheaper to retain existing...

3 Marketing Automation Strategies that Reduce User Drop-off for Fintech Companies

User drop-offs on website/app can be a major concern for fintech companies as it does not offer instant gratification like social media or a retail website/app. A recent article by Forbes revealed that user churn could go up to 77%...

MoEngage in 2019 — A Recap of The Best Year Ever

2019 has come to an end and a new decade has begun. Before we get swept away with the mad rush of time, I thought of sharing my thoughts with you. 2019 was phenomenal for many reasons. When I reflect...

GDPR Considerations for Holiday Email Marketing Campaigns

It’s been over a year and a half since the new General Data Protection Regulations (GDPR) were introduced (get a quick recap of effects of GDPR on mobile app marketing here) , so you’re probably aware of it by now....

4 KPIs to Help You Measure E-commerce Omnichannel Marketing Strategy

Do you know your omnichannel marketing strategy can fail if you do not define your Key Process Indicators (KPI)? KPIs are crucial to driving your e-commerce business in the right direction. Don’t worry, if you have not defined your KPIs...

#Growth Dubai Roundtable: How Mobile-First and Enterprise Companies Employ Personalization in Marketing Automation

Marketer Spotlight: User Retention As The Key to Growth for eCommerce with Ana Maria Schlecht

3 Marketing Automation Strategies that Reduce User Drop-off for Fintech Companies

MoEngage in 2019 — A Recap of The Best Year Ever

GDPR Considerations for Holiday Email Marketing Campaigns

4 KPIs to Help You Measure E-commerce Omnichannel Marketing Strategy

Latest Articles

RFM Analysis using Predictive Segments: An In-Depth Guide

#Growth Dubai Roundtable: How Mobile-First and Enterprise Companies Employ Personalization in Marketing Automation

Marketer Spotlight: User Retention As The Key to Growth for eCommerce with Ana Maria Schlecht

3 Marketing Automation Strategies that Reduce User Drop-off for Fintech Companies

MoEngage in 2019 — A Recap of The Best Year Ever

GDPR Considerations for Holiday Email Marketing Campaigns

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