An Email Marketer’s Survival Guide for Gmail Tabs

Gmail introduced their current tabbed inbox layout in May 2013. Since then, there has been a debate around how useful this feature is for marketers. Some marketers argue that this spells death for email marketing, while some others claim that this is a great way for the end user to seek out specific Promotional emails […]

How to Track Delivery Rate for Push Notifications on iOS?

Are my notifications being delivered to my iOS users? Quite often, we hear this question from both tech and non-tech stakeholders at several businesses. For the uninitiated, iOS does not provide visibility on the status of the notification sent beyond the APNS (Apple Push Notification Service – the service responsible for delivering push notifications to […]

[Case Study] DPM by MoEngage Helps Sivvi Increase Sales by 16% From Smart Trigger Campaigns

If you are a business where your website is a primary source for sales, then, every visitor on your site is a customer. But the reality is not so promising; 69% of all e-commerce visitors abandon their shopping cart. Travel and Hotel websites too face a similar predicament. What every business wants to do […]

Web Push – The Economical Alternative to Emails

Emails have been around in the industry for far too long to have their authority questioned. But just because the king has been around a long time doesn’t mean his reign can go unchallenged. The situation is that emails are what every marketer resorts to when reaching out to customers. Given the number of sites […]

How Crucial is Content in Your Marketing Strategy?

Did you know that 73% of major organizations hire a content person to manage their content marketing strategy? It might be interesting to know that content marketing costs 60% less than outbound campaigns and generates 3X more leads. From grabbing attention to being an authority on the subject matter, content can make or break your […]

5 ways to improve push notification performance in 2018

The new year has begun, and we bet your push notification strategy is screaming ‘Gung-ho,’ bustling with fresh ideas. Well, that’s great news! Push notifications have been working well in the past and feeding it with fresh energy, and ideas will only amplify the results this year. In this post, we examine some of the latest developments […]

Introducing Dynamic Product Messaging (DPM): Next-generation Personalization Engine

For a consumer brand to achieve success today, it is essential to make their customers know they care. Recent studies have shown that 78% of consumers only take up promotional offers if a brand messaging is personalized to their past interactions. With the ever-increasing volume of emails and push notifications delivered to each user on […]

[Case Study] Ayopop Brings Back 55% of Drop Off users Using Sherpa by MoEngage

Ayopop is Indonesia’s fastest growing mobile payments app with over 500,000 users. The company wanted to increase the number of active users, bring back users who had dropped off from completing a transaction and drive growth through sustained engagement. The Premise Ayopop wanted to adopt a three-fold approach to drive growth. They were looking to […]

Push Notifications – The Inside Story

With mobile phones replacing wallets and taking up the better part of your attention and time; push notifications are becoming ever more crucial elements of marketing strategies. So, what is a push notification? Push notifications are messages sent by apps to mobile devices that host the apps. They are incredibly efficient at delivering relevant and time-sensitive […]