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Email Marketing for 2025 and Beyond!

The Latest Email Marketing Benchmarks by Industry.

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I have to reach out to the data team to get reports on email performance.

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It’s difficult to create dynamic segments, so I end up sending the same email to everyone.

MoEngage

I don't get real-time insights, so I can't make adjustments while a campaign is running.

MoEngage

I lag behind my competition when it comes to email metrics.

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My email domain’s reputation keeps decreasing.

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My email campaigns take too long to set up and run.

The Latest Email Marketing Benchmarks by Industry.

17.3

Billion Emails

10

Metrics

7

Regions

4

Industries

4

Email Types

Simplify Email. Amplify Results.

Email marketing has one of the highest return on investment (ROI) rates. Simply put, for every $1 you spend, you can get back up to $42. But it's not as easy as it sounds, right? Let us break down the metrics for you.

Campaign Metrics

Where numbers tell the story, but relevance wins customers.

What's Covered?

  • Open Rates
  • Click-Through Rates
  • Conversion Rates
  • Unsubscribe Rates

Best-timed Metrics

Where every second counts, but timing is everything.

What's Covered?

  • Timing Your Email
  • Best and Worst days for email
  • Best and Worst months for email

Platform Services

Where tech is cutting-edge, but ease-of-use is efficiency.

What's Covered?

  • Email Delivery Rates by Industry
  • Simplify Email with a CEP
  • Speeding Up Email Marketing
  • Brands with successful email marketing
Trusted by 1200+ Consumer Brands Worldwide
Kredivo
Blibli
7-Eleven
Adidas
Coca Cola
Starbucks
XL Axiata
Trust Bank
Citibank
Dominos
Samsung
GoTyme
Vidio
Ruparupa
Atome
Home Credit
CIMB Bank
Kredivo
Blibli
7-Eleven
Adidas
Coca Cola
Starbucks
XL Axiata
Trust Bank
Citibank
Dominos
Samsung
GoTyme
Vidio
Ruparupa
Atome
Home Credit
CIMB Bank
Kredivo
Blibli
7-Eleven
Adidas
Coca Cola
Starbucks
XL Axiata
Trust Bank
Citibank
Dominos
Samsung
GoTyme
Vidio
Ruparupa
Atome
Home Credit
CIMB Bank

Metrics Matter, But Insights More!

Financial Services
Retail & E-commerce
Media & Entertainment
Travel & Hospitality
Financial Services

Use behavior-based emails to offer simplified, step-by-step guides on new and existing products, such as loan calculators or investment planning tools, based on customer engagement rates.

Financial Services
Retail & E-commerce

Attribute-based emails have a low unsubscribe rate (0.10%) and a steady conversion rate (8%). Simplify customer retention strategies by focusing these emails on personalized discounts or loyalty rewards, which enhances customer satisfaction and encourages repeat purchases.

Retail & E-commerce
Media & Entertainment

Integrate emails with other channels, such as push notifications or in-app messaging. Cross-channel synergy simplifies the customer experience by delivering consistent, relevant content across platforms.

Media & Entertainment
Travel & Hospitality

Behavior-based emails have the highest CTOR (9%). Simplify by automating time-sensitive offers like last-minute deals or seasonal promotions based on customer actions.

Travel & Hospitality
17.3
BILLION EMAILS ANALYZED

Email marketing statistics were analyzed from over 17.3 billion emails globally to bring you insights at scale.

Frequently Asked Questions

What is email marketing?
What are email benchmarks?
What is this report about?
How to read this email report?
What industries have been covered?
What regions/countries have been covered?
What are the types of emails in this report?
What is email personalization?
Why is email personalization important?
What are the types of email personalization?
What are someways to personalize emails?
How many email metrics have been covered?
What is a good email open rate?
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