Analyst Report

Forrester Wave™ Report 2023: Cross Channel Marketing Hubs

With top scores possible in 8 criteria, MoEngage is named a Forrester Wave Strong Performer in the 2023 Cross-Channel Marketing Hubs Report

MoEngage has received top scores possible in eight Forrester Wave categories:

1. Customer Profiles and Preference Management
2. Descriptive Analytics
3. Scheduling and Automation
4. Mobile (experience orchestration)
5. E-commerce and Marketplaces (experience orchestration)
6. Experience Optimization
7. Performance Management
8. Performance (strategy)

According to one reference quoted in the report "We’ll continue to invest with MoEngage, given the exciting roadmap it has laid out for additional AI-driven personalization."

Download your complimentary copy of the Forrester Wave 2023 report to learn:

Who the top cross-channel marketing hub providers are and why MoEngage was named a Strong Performer
MoEngage’s capabilities, including its scalable data ingestion, AI-driven visualization, and performance reporting
What MoEngage’s key differentiators are, including its regional development and local approach to innovation

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What is the Forrester Wave?

The Forrester Wave™ is a guide for buyers put together by an independent third party to help buyers better evaluate their purchasing options in a specific niche market. The Forrester Wave™ uses a number of factors to try to evaluate the options in a fair and unbiased way.

The Forrester Wave™ highlights Leaders, Strong Performers, Contenders, and Challengers to help brands evaluate different solution providers and make informed decisions to choose a solution that suits their current and future needs.

Forrester recommends that consumer brands look for solutions that:

Support sophisticated cross-channel experiences at scale
Help marketers deliver both business and customer outcomes
Ease human workloads with Al-based recommendations in business language

The Significance of The Forrester Wave™: Cross-Channel Marketing Hubs

Over the last two years, cross-channel marketing has become critical for any consumer brand’s personalization and customer engagement strategy.

The current macroeconomic conditions, emerging technologies & channels, and growing emphasis on data security & privacy make it essential for consumer brands to overcome data and channel integration issues to consistently engage with customers in their moments of need.

Cross-channel marketing hubs make it easier for brands to execute large-scale personalized omnichannel communications, meeting customers where they are in their buyer’s journey. Forrester’s report helps B2C professionals research and compare 26 cross-channel marketing vendors to help them select the right one for their business.

Trusted by Thousands of Brands Across the World

From Fortune 500 companies to mobile-first brands, MoEngage helps amplify customer engagement for all

Why Consumer Brands Prefer MoEngage For Cross-Channel Marketing And Customer Engagement

MoEngage is an insights-led customer engagement platform with swiftly growing footprints in the enterprise and mid-market segments Here are some reasons why brands worldwide choose MoEngage as their preferred partner:

Innovation
Enterprise-ready scale
Global Reach, Local Support
Security and Data Privacy
Global Peer Network

MoEngage is built ground-up and, therefore, able to innovate and develop industry-leading cross-channel marketing capabilities faster. We added over 75 features, channels, and capabilities to the platform in 2022 that can help you (marketers) stay ahead of the curve.

We strengthened our AI engine with industry-first predictive capabilities that give marketers actionable insights to take timely actions and drive higher results for their business. Our customers have benefited greatly from using capabilities such as the Proactive Assistant, Best Time to Send, and Smart Recommendations – they are popular among our customers across verticals and regions.
We launched MoEngage Inform, a unified messaging infrastructure that enables you to build and manage transactional alerts across channels through a single API.

Our no-code visual builder lets you personalize the website experience for each customer according to their preferences, affinities, and behavior.

You must delight millions of customers in real-time, so we have built the MoEngage platform to support that scale.

1 Trillion+

Data points processed per month

3.2 Billion+

Messages sent daily

1.4 Billion+

Emails sent per month

1.2 Billion+

MAUs engaged each month

We have invested in a strong support network globally to reach our most remote customers, with local offices and teams to best support them wherever they are in
the world.

This past year we opened offices in Sydney and São Paulo.

Today we are multinational, with 13 regional offices across nine countries, including Boston, San Francisco, London, Berlin, Bengaluru, Dubai, Singapore, Jakarta, Ho Chi Minh City, Bangkok, Kuala Lumpur, Sydney, and São Paulo.

We care as much about your customers’ data as you do. Our top priority is to ensure the data your customers choose to share with you meets (or exceeds) global data privacy and security standards.

As a MoEngage customer, you can meet with peers and leaders from your region and worldwide. Our #GROWTH community provides networking opportunities, exchanging ideas, and learning.

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