Uplift in account verification
uplift for control group user path campaigns
Cake DeFi is one of Southeast Asia’s fastest growing digital assets innovators. The Cake DeFi platform provides easy access to decentralized finance (DeFi) services and applications, empowering customers to generate returns on their cryptocurrencies in a secure and transparent way.
MoEngage has been instrumental in helping Cake DeFi acquire valuable customers and, most importantly, retain 98%+ of the customers through its reliable omnichannel marketing automation and personalized messaging capabilities.
Wayne Cheng
CRM Lead, Cake DeFi
Cake DeFi leveraged MoEngage's customer journey orchestration for email, in-app and push notification channels to observe a customer retention rate over 98%
In order to test different lifecycle campaigns that were crucial to drive account verification and boost the lifetime value of their average customer, Cake DeFi reserved 5% of their customers as a control group to validate their strategies and forecast larger campaigns.
This resulted in a 150-250% increase in account verification rates. In order to achieve these results, Cake DeFi also utilized multichannel strategies leveraging the use of email+push notifications under one campaign.
Customer Journey Orchestration
Email Builder
MoEngage Analytics
Omnichannel Flows
Push Notification
Segmentation
With MoEngage, Cake DeFi adopted an insights-led approach to engagement, leveraging customer journey orchestration and:
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