- AED 5.4 Million in Estimated Savings for Visa customers, with approximately AED 13 million spent on Visa cards.
- Significant increase in offer opens and time spent in-app
- High redemption rates, particularly in the UAE
- 35% reduction in manual work through MoEngage’s platform
- Successful engagement of a large and diverse user base across 40+ bank partnerships
RETAIL & E-COMMERCE | ENGAGEMENT
The ENTERTAINER Achieves AED 5.4 Million Savings with 60%+ uplift in Redemptions for Visa Cardholders Using MoEngage
AED 5.4 Million
Estimated Savings for Visa card holders
35%
Reduction in manual work through MoEngage's platform
About The ENTERTAINER
The ENTERTAINER is the largest provider of buy-one-get-one offers and discounts across the GCC region, partnering with Visa and numerous banks to enhance customer experiences, customer loyalty, and drive card usage.
About the ENTERTAINER business: Powered by the ENTERTAINER – the region’s leading lifestyle savings app with a network of 10,000 merchant partners globally – the ENTERTAINER business empowers over 250 global businesses with customised loyalty and rewards programs. They enable businesses to tailor programs to enhance customer acquisition, improve staff retention, and drive data-driven omnichannel engagement.
About the ENTERTAINER’s Partnership With Visa:
The partnership between The ENTERTAINER and Visa, bolstered by MoEngage’s Customer Data and Engagement Platform, has demonstrated remarkable growth and success. Starting with the launch of the Visa Rewards App for Visa Premium Cardholders in the GCC in 2021, the initiative quickly yielded significant results. The partnership achieved a 45% increase in redemptions compared to 2023, a feat replicated in YTD 2025 until June with another 75% increase compared to 2024. This consistent high performance has empowered Visa and The ENTERTAINER to set increasingly ambitious goals, evidenced by the 60% increase in redeemers targeted for 2024. The partnership achieved remarkable success, resulting in over AED 5.4 million in estimated savings for app users and around AED 13 million spent using Visa cards in 2024. These growing targets underscore Visa’s confidence in The ENTERTAINER’s ability to deliver value with MoEngage by its side.
About the ENTERTAINER’s Partnership With Visa
The partnership between The ENTERTAINER and Visa, powered by MoEngage's Customer Data and Engagement Platform, has achieved remarkable success since launching the Visa Rewards App for GCC Premium Cardholders in 2021. Redemptions increased by 45% in 2023 and a further 75% by YTD June 2025, compared to previous years. This consistent high performance has driven increasingly ambitious goals, including a 60% increase in redeemers targeted for 2024. In 2024 alone, the initiative generated over AED 5.4 million in estimated savings for app users and approximately AED 13 million in Visa card spending, underscoring Visa's confidence in The ENTERTAINER's value delivery with MoEngage's support.
Partnering with MoEngage has empowered us to deliver personalized messaging and offers at scale, while leveraging their powerful analytics to fine-tune our campaigns. The impact has been significant, and we’re genuinely excited about the results we’ve seen so far.
Simon Taylor
Global Head of B2B, The ENTERTAINER
MoEngage has been instrumental in helping us achieve ambitious growth targets and enhance customer engagement within the Visa Rewards App. The platform's advanced segmentation and personalization capabilities have enabled us to deliver highly relevant offers to our diverse customer base and reduce manual efforts. This has ensured that we’re on track to overachieve our targets in driving a significant increase in redeemers and redemptions.
Noor Ahmed
Senior Manager - Data, Engagement and CRM, The ENTERTAINER
Business Goal
The ENTERTAINER sought to maximize the impact of its Visa partnership by driving activations and redemptions within the Visa Rewards App. The brand needed a solution to:
Customer Lifecycle Personalization and Optimization
The ENTERTAINER spearheaded the personalization and optimization of the entire customer lifecycle within the Visa Rewards App by leveraging MoEngage’s Customer Data and Engagement Platform, covering:
Another example is the Post-first Redemption campaign. After a user’s first redemption, a follow-up campaign was triggered to encourage a second action within 72 hours. The messaging used personalization (merchant type, location, user tier) and highlighted the “most redeemed” offers.
A Multi-Layered Segmentation Engine
At the heart of The ENTERTAINER and Visa's success lies its sophisticated, multi-layered segmentation strategy. The brand meticulously segments its customer base into numerous dynamic cohorts, ensuring every campaign is precisely targeted and relevant. This includes:
Strategic Campaign Timing and AI-Driven Newsletters
Beyond detailed segmentation, the ENTERTAINER meticulously optimized campaign timing with strategic time-of-day deployments for maximum customer receptiveness and immediate conversions. They understood that the 'when' is just as critical as the 'what.' This strategic initiative ensured their messages cut through the noise, driving immediate action and higher conversion rates by reaching customers exactly when they are most likely to act. An example of this is the Flavours of the World campaign, where an A/B test comparing a human-written vs AI-generated content led to a 106.28% increase in redemptions, from 4,778 to 5,078 in just 10 days.
Furthermore, The ENTERTAINER excels in maintaining consistent, high-value communication through their monthly newsletters. These are highly thematic and tailored to specific regions, reflecting cultural nuances and timely events, such as offers on Iftars during the Ramadan month for the GCC region. This personalized content, delivered at scale, is powered by Merlin AI, MoEngage's generative AI engine. Merlin AI crafts diverse, engaging newsletters, saving the team hours and ensuring a consistent brand voice.
Some of the monthly newsletters that performed really well are the Ramadan ones. Regionally personalized Ramadan newsletters highlighted Iftar buffets and dining deals in key cities across the GCC region. This campaign saw the highest open rates of the year, i.e., 62%, and a spike in redemptions during week 2 of Ramadan.
This holistic use of segmentation, trigger pushes, timing, and AI-driven content empowers the ENTERTAINER to engage customers with unparalleled precision, driving loyalty and significant business growth.
Impact of Partnering with MoEngage:
Products Used
In-app Messaging
Merlin AI
Omnichannel Flows
Push Notification
Push Templates (Cards)
The Result
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