Adapt or Die: How the Resilient Marketer Survives 2026
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Discover how GIVA’s team starts their day with data, focusing on key metrics like revenue, conversion rates, and user quality to make informed decisions. Siddhant shares concrete examples of how they leverage powerful analytics and CRM features to understand what’s working and what’s not.
Learn about their rigorous A/B testing culture, where even small tweaks to notifications—like the colour of text on an image—can lead to significant performance boosts. He reveals a key insight they discovered about using mood shots vs. model images in their campaigns.
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