Adapt or Die: How the Resilient Marketer Survives 2026
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In this interview from the ET Studios at the MoEngage Growth Summit, Saurabh Chandra, Partner and FS Consulting Leader at EY, shares his perspective on problem-solving, customer-centricity, and the future of the financial services industry.

Discover Saurabh’s unique approach to consulting, where 95% of his focus is on creating impactful solutions. He explains why empathy (EQ) must be at the core of any strategy. The importance of placing people sensitivity above IQ (and even AI), to ensure a solution is not just effective, but sustainable. The discussion also dives into key trends shaping the financial landscape, covering:

  • Why current geopolitical and regulatory challenges present a massive opportunity to “think bold and big.”
  • The untapped potential for CASA growth and new product innovation in Tier 3 and Tier 4 markets.
  • How brands that courageously embrace the “reset” in technology will have the last laugh.

Watch now to understand why the brands that successfully blend human-centric strategies with technological adaptation will lead the future of finance.

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