Adapt or Die: How the Resilient Marketer Survives 2026
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Gone are the days of setting a campaign and forgetting it! Dr. Dev Narayan Sarkar, Global Head of Consumer Business at Godrej & Boyce Interio, shares how his team leverages data and AI daily to stay agile in their marketing efforts.
From real-time budget reallocations based on campaign performance to using decades of customer data for highly personalized, non-promotional engagement, this conversation highlights the necessity of being “nimble-footed” in today’s omnichannel retail landscape.
Discover how strategic data use directly impacts showroom footfalls and customer recall value.
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