Housing.com Uses MoEngage's Advanced Segmentation to Drive Contextual Engagement | MoEngage
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PERSONALIZATION | CLASSIFIEDS

Housing.com Uses MoEngage’s Advanced Segmentation to Drive Contextual Engagement

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Housing.com
About Housing.com

Housing.com is India’s number one real estate classified section. As one of the country’s leading digital real estate platforms, the team is focused on personalizing the customer discovery experience and driving the ‘aha moment’ for every consumer who visits their platform. has leveraged MoEngage as a strategic growth partner for over five years.

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MoEngage has been a partner for us for more than 5 years now, and it's one of the most important growth levers that we have in terms of driving retention, repeat usage, conversion, and personalizing the user discovery. MoEngage has been a very critical partner for us to drive that.”

Rahul Mishra

Rahul Mishra

Head of Performance and CRM, Housing.com

Business Challenge
Housing.com is committed to delivering the ultimate, personalized user experience, driving the "aha moment" for every consumer. To maintain its position as India’s number one real estate classified section, the team sought to address a strategic opportunity:

Scaling N=1 Personalization: To ensure consistent retention, repeat usage, and conversion for millions of consumers, the brand required a platform that could seamlessly integrate with its advanced proprietary ML recommendation engine to execute precise, individual property recommendations (N=1 targeting) at a massive scale.

Optimizing Acquisition Spending: The team aimed to shift its growth strategy to focus less on costly new user acquisition and more on identifying and re-engaging its most valuable existing user segments for optimized lifetime value.
MoEngage Solution

Housing utilizes MoEngage as a critical growth engine for driving its customer lifecycle:

Deep Data Integration: The brand’s marketing team configured the MoEngage SDK to pass all important in-app events, along with customer and event attributes, creating a rich data foundation for actionable segmentation.

Hyper-Personalization Execution: The brand successfully integrated its internal ML recommendation (RECO) engine directly with MoEngage. This integration allows their data science team to source over 20 to 25 specific catalog recommendations, which MoEngage then distributes to achieve precise, one-to-one targeting.

Advanced Segmentation Strategy: The team strategically uses MoEngage’s advanced segmentation capabilities, particularly RFM (Recency, Frequency, Monetization) analysis, to identify the "cream cohort" of valuable customers. This focus enables the brand to effectively drive retention and growth among existing customers.

Products Used

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Customer Insights & Analytics

Create omnichannel, personalized experiences using AI-powered insights and analytics.

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Customer Journey Orchestration

Create unique, seamless experiences at every stage of your customer’s journey.

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MoEngage Analytics

Create omnichannel, personalized experiences using AI-powered analytics.

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Omnichannel Flows

Create connected experiences at every stage of customer journey across channels using Omnichannel Flows.

Results

The partnership has successfully enabled Housing to drive retention, repeat usage, and conversion through personalized customer discovery. The platform’s capabilities allow for strategic focus on high-value customers and efficient campaign management.

  • Personalization: Successfully driving the “aha moment” by delivering highly relevant, one-to-one property recommendations.
  • Retention Strategy: Using RFM segmentation to efficiently identify and re-engage valuable “cream cohorts,” shifting strategic focus away from constant new customer acquisition.
  • Operational Efficiency: A simplified UI/UX enables business owners to easily create and manage complex Flows and triggered campaigns.

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