The Meta Conversions integration establishes a secure, Server-to-Server (S2S) connection between MoEngage and Meta. By mitigating the impact of browser-side obstacles such as cookie restrictions and ad blockers, it ensures a more consistent and high-fidelity data stream for better attribution.

MoEngage supports the following distinct connectors for Meta:

• Meta Web Conversions: Streamline website events (for example, purchases, registrations, Add to Cart) captured by the MoEngage Web SDK directly to Meta’s server.
• Meta Offline Conversions: Sync high-value offline data (for example, In-store Transactions, CRM leads, or Phone Orders) directly into Meta to measure the full impact of your omnichannel marketing.