THE AGE OF THE INDIVIDUAL
Marketing was built around segments and journeys. Agentic AI is shifting decisioning to the individual. Meet the leaders putting it into practice, with humans setting the strategy and a dedicated agent for every customer learning, adapting, and deciding what comes next.
Invite-Only | Customer Stories | Real Use Cases
THE SHIFT STARTS HERE
What happens when the unit of decisioning becomes the individual?
Marketing was built around segments, journeys, and decisions made for groups.
But no two customers behave the same.
With agentic AI, every customer can have a dedicated agent learning from their behavior, adapting in the moment,
and deciding what comes next, within the strategy and guardrails marketers set.
That shift raises three big questions:
01 · Are Segments and Journeys Dead?
Segments helped marketing scale. But grouping customers can hide what makes each one different. What changes when decisions can be made for the individual instead?
02 · What Changes When Every Customer Has an Agent?
Instead of predefining every path, a dedicated agent can continuously learn from each customer and adapt what happens next, for each individual, at scale.
03 · What Stays Human?
Humans set the strategy, goals, guardrails, and outcomes. Agents learn, adapt, and make decisions for each customer within those guardrails.
MEET THE SPEAKERS
Meet the Marketing Leaders Behind the
Boldest Agentic Marketing Bets
Charu Pujari
Senior VP, AI & Engineering,
Loblaw Digital
Steven House
Sr. Marketing Technology Manager, Turo
Megan Kwon
Director, Digital Customer Communications, Loblaw Digital
Neharika Singh
Vice President, Data & AI – Consumer & Market Data, The Estée Lauder Companies Inc
Angela Fung
Executive Director Marketing, Morgan Stanley Wealth Management
Gary Kamikawa
Head of Marketing & Growth Technology at Amazon Music
Nour Semaan
Marketing Automation & CRM Manager, Holt Renfrew
Angela D. Clark
Ex VP Digital, Patagonia
Paige Gaines
Director Lifecycle & Growth,
Renuity
Stacey Hundson
AVP, Marketing Technology, Pennymac
Suresh Tekchandani
VP - Product & Engineering, Ancestry
Rahul Laskar
Digital Technology - Sr Manager, United Airlines
Angela Rueda
AVP Marketing (Creative, Channels and Martech) at USAA Bank
Corby Fine
Vice President, Marketing & Performance, IGM Financial
Luxy Thuraisingam
Global Marketing Executive, Former VP, Bell & Cisco
Angela Vega
Director CRM Product at Expedia
Al Shanmugam
Head of Product at Sling and Dish Network
FIND YOUR CITY
Cities We’re Touring in 2026
A curated evening for senior marketing leaders running agentic AI in
production. Small by design, so the room is worth being in.
MERLIN AI BUILDATHON - ATLANTA
Bring a Use Case. Leave With a Working Agent.
A hands-on session where marketers turn a real use case into a working agent with Merlin AI, before the main event in Atlanta.
