Datachannel is an end-to-end data integration & activation platform. DataChannel integrates data from disparate sources into a single centralized repository and also supports the reverse flow of data from the repository to the selected apps/ services. Through this integration you can directly send users from your data warehouse to MoEngage. This allows for businesses to get a unified view of their data and insights into customer behavior and engagement patterns of the customer segments enabling them to run more effective and targeted campaigns.