The MoEngage and Heap Analytics integration allows for the bi-directional flow of data. You can stream behavioral events from Heap to MoEngage to enrich user profiles, and you can forward MoEngage events to Heap for in-depth analysis.

With this integration, you can:

• Stream automatically behavioral data and custom events from Heap to MoEngage.
• Enrich MoEngage user profiles with detailed user properties and segmentation data from Heap.
• Trigger real-time, personalized campaigns based on significant in-app or on-site actions identified by Heap.
• Use Heap’s retroactive data to segment users in MoEngage based on actions taken even before the campaign was set up.