InMobi is a leading provider of mobile advertising technology and services, offering a range of ad formats, analytics, and monetization tools for app businesses. Their ad-serving algorithm optimizes the ranking of ads served on mobile devices, ensuring that the most relevant and engaging ads are presented to users.

The MoEngage and InMobi integration enables the syncing of segments between the two platforms, allowing for more targeted retargeting campaigns. Through MoEngage Connector Campaigns, marketers can build and execute retargeting campaigns on InMobi Audiences with more precision and relevance, leveraging MoEngage’s rich customer data and InMobi’s ad-serving technology.

One use case for this integration is when a customer abandons their cart without completing a purchase on an e-commerce app. With the MoEngage and InMobi integration, the app can create a segment of these users and sync it with InMobi Audiences. Then, using InMobi’s ad-serving algorithm, the app can target these users with relevant ads promoting the products they left in their cart, encouraging them to complete their purchase. This retargeting campaign can help drive conversions and revenue for the app business.