MoEngage and LeadSquared integration enables you to seamlessly transfer data between the two platforms, allowing your sales and marketing teams to work together effectively. The integration is powered by Zapier and can be done in two ways: using MoEngage Connector Campaigns or via Zapier.

With this integration, you can:

• Create or update users in MoEngage when a new lead is created in LeadSquared
• Add or remove users from custom cohorts (segments) in MoEngage based on changes in lead state

Some use cases for this integration are:

• Send a welcome message to new leads in MoEngage when they are created in LeadSquared
• Automatically add leads to a custom segment in MoEngage based on changes in their lead state in LeadSquared
• Trigger a MoEngage campaign when a lead is marked as “hot” or “qualified” in LeadSquared, allowing you to engage with them at the right time.