The integration connects Salesforce Marketing Cloud (SFMC) with MoEngage, allowing you to leverage MoEngage’s capabilities directly within the SFMC platform.

• SFMC Journey Builder: It allows you to use core MoEngage functionalities- Push campaigns and Events from within SFMC Journey Builder.
  • MoEngage Push Campaign as a custom activity within your SFMC journey builder, so that you an trigger MoEngage Push Campaigns directly from your SFMC journeys.
  • MoEngage Events as a custom activity within your SFMC journey builder. It allows to trigger any Event Triggered Campaign in MoEngage (Push, SMS, Emails, In-Apps, WhatsApp and more) to send out the message to your end user.
• Bidirectional (MoEngage to SFMC): Any campaign interaction data (collected by MoEngage) can be send back to to SFMC in real time. This works on top of MoEngage Streams.
• User Sync (SFMC to MoEngage): You can sync SFMC Data Extensions to MoEngage as users/attributes for hyper-personalised messaging.