Adapt or Die: How the Resilient Marketer Survives 2026
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About The Author

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Shitij Raj

Shitij drives content for Middle East and Africa at MoEngage. Having worked for various B2B brands, he has garnered experience in writing on topics like customer engagement, retention, customer experience, and omnichannel marketing or something thematic like FIFA Marketing or Ramadan. If he is not writing, you could find him watching an Arsenal game or watching the Office / Modern Family.

Articles by the Author

Enterprise Brand Unlocking Ramadan Marketing Success With Offline and Online Data
  • Data Management
3 min Read Time

Enterprise Brand Unlocking Ramadan Marketing Success With Offline and Online Data
How Super Apps Build Their Ramadan Marketing Strategies
  • Marketer Spotlight
4 min Read Time

How Super Apps Build Their Ramadan Marketing Strategies
7 Factors to Consider While Implementing an Engagement Platform for Retail Brands
  • Customer Engagement
6 min Read Time

7 Factors to Consider While Implementing an Engagement Platform for Retail Brands
7 Journey Touchpoints to Maximize Airlines Customer Experience
  • Engagement
9 min Read Time

7 Journey Touchpoints to Maximize Airlines Customer Experience
Insights Brands Use to Build a Campaign: Opinion From Brands For Less (Madhlina Thomas, Senior Executive CRM)
  • Marketer Spotlight
4 min Read Time

Insights Brands Use to Build a Campaign: Opinion From Brands For Less (Madhlina Thomas, Senior Executive CRM)
Marketing Ideas to Connect with Your Audience During Ramadan: Insights from GMG (Paras Rishi, Senior Manager Marketing)
  • Marketer Spotlight
4 min Read Time

Marketing Ideas to Connect with Your Audience During Ramadan: Insights from GMG (Paras Rishi, Senior Manager Marketing)
Travel Trends and Campaigns This Ramadan: Insights From Holiday Factory (Mohit Depala, Head of Strategic Partnerships)
  • Marketer Spotlight
4 min Read Time

Travel Trends and Campaigns This Ramadan: Insights From Holiday Factory (Mohit Depala, Head of Strategic Partnerships)
How Retention Strategies Can Be Built With the Help of Marketing Automation
  • Marketer Spotlight
7 min Read Time

How Retention Strategies Can Be Built With the Help of Marketing Automation
Driving Engagement During Ramadan with Sustainability: Insights From NorthLadder (Lalit Ratnala, Director – Digital and Growth)
  • Marketer Spotlight
8 min Read Time

Driving Engagement During Ramadan with Sustainability: Insights From NorthLadder (Lalit Ratnala, Director – Digital and Growth)
Marketing During and Post-Ramadan: Insights From Apparel Group (Sanjeev Nichani, Head of CRM and Loyalty)
  • Marketer Spotlight
3 min Read Time

Marketing During and Post-Ramadan: Insights From Apparel Group (Sanjeev Nichani, Head of CRM and Loyalty)
FIFA in Numbers: Successful Brand Campaigns That Caught the Eye
  • Customer Engagement
7 min Read Time

FIFA in Numbers: Successful Brand Campaigns That Caught the Eye
On-Premise vs. Cloud: What Should Brands Pick for Customer Engagement?
  • Martech Hub
7 min Read Time

On-Premise vs. Cloud: What Should Brands Pick for Customer Engagement?
5 Ways Brands Can Win at the FIFA World Cup
  • Customer Engagement
8 min Read Time

5 Ways Brands Can Win at the FIFA World Cup
Increase Customer Retention 101: Power League Gaming and KFC ME
  • Customer Engagement
9 min Read Time

Increase Customer Retention 101: Power League Gaming and KFC ME
How to Increase Customer Engagement for Banks in the Middle East
  • Banking
12 min Read Time

How to Increase Customer Engagement for Banks in the Middle East
#GROWTH Summit Dubai: MoEngage Hosts 250+ Brands and Marketers
  • #GROWTH
5 min Read Time

#GROWTH Summit Dubai: MoEngage Hosts 250+ Brands and Marketers

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