As a subscription firm, it was important for Furlenco to add value to their customer journeys to ensure that they stay with them long-term. Hence, engaging them in a meaningful way was critical and required understanding the customer pulse through feedback.
• Carousel push notifications during the onboarding stage educated new customers about Furlenco’s catalog offerings.
• Personalized messaging using A/B testing helped optimize communication across push notifications, SMS, and email.
• App-driven subscriptions increased from 30% to 75%
MoEngage helped the team streamline their overall onboarding process and drive acquisition from the app at a very high scale. They helped understand customer behavior at each and every step of the funnel, identify what kind of messaging works, the right frequency, and how to make it meaningful.
The team leveraged MoEngage Flows, using push notifications and SMS as the core channels. MoEngage’s real-time dashboards have also been key in helping the team double down on their engagement strategy & conversions. With MoEngage’s assistance, the app has increased its conversions from 30% to 75%.
