How GIVA Uses MoEngage to Drive Deeper Customer Analysis and Omnichannel Engagement | MoEngage
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How GIVA Uses MoEngage to Drive Deeper Customer Analysis and Omnichannel Engagement

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Instant

Operational Visibility

Unified

Engagement Across Channels

Agile

Campaign Adaptation

Giva
About Giva

GIVA is a leading omnichannel fine jewelry brand known for its exquisite designs and commitment to quality. With a robust online presence through its app and website, complemented by over 220 physical stores across India, GIVA has become a household name for versatile, everyday luxury.

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MoEngage is versatile, dependable, and a perfect fit for everything we do. It brings all our numbers together in one place, giving us that vital bird’s‑eye view to spot issues and identify where we can scale. Since launching our app, the MoEngage team has been a true partner — always responsive and sharing valuable suggestions each week that help us tap into new features and continuously boost our performance.

Siddhant Singh

AVP - Growth & Marketing, GIVA

Business Challenge

As a rapidly scaling omnichannel brand, GIVA recognized the need to further refine its digital strategy to match its physical growth. The team sought to:

Centralize Insights: With data flowing from various sources, they needed a way to consolidate performance metrics for a true "bird's eye view" of the business.

Adapt to Shifting Behaviors: The rise of quick commerce has shifted consumer shopping peaks closer to major events. GIVA needed to stay agile to capture these narrowing windows of opportunity.

Optimize Multi-Channel Communication: The goal was to integrate data across their app, website, and 220+ stores to ensure every user received relevant, timely communication, regardless of how they shop.
MoEngage Solution

GIVA integrated MoEngage early in its app journey, utilizing it as a versatile tool in its marketing stack to drive both analytics and engagement:

Data-Driven Decision Making: Giva’s team utilizes MoEngage Dashboards to gain a consolidated view, enabling them to instantly analyze revenue, conversion rates, and session quality, thereby pinpointing issues or opportunities at a glance.

Rapid Experimentation: The team conducts constant A/B tests on imagery—such as comparing "mood shots" vs. product shots—and text length to identify and scale the most effective creative assets.

Strategic Segmentation: By creating granular user cohorts, GIVA analyzes past CRM performance to refine winning strategies and pivot away from underperforming campaigns in real-time.

AI-Driven Innovation: Through weekly strategic collaborations with the MoEngage team, GIVA explores advanced tools like MoEngage Merlin to keep their AI-driven engagement at the cutting edge.

Products Used

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Custom Segments

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Customer Insights & Analytics

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Customer Journey Orchestration

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MoEngage Analytics

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Omnichannel Flows

MoEngage Impact
  • Instant Operational Visibility: Established a daily ritual of data review that allows leadership to identify and address issues within minutes of glancing at their dashboards.
  • Decisive Creative Insights: Through rigorous A/B testing, GIVA identified that “mood shots” consistently outperformed other imagery, allowing them to scale this high-performing creative style across their campaigns.
  • Consolidated Engagement: Successfully unified their analytics and CRM activities into a single platform, reducing manual data silos and enabling faster execution.
  • Agile Campaign Adaptation: Improved the brand’s ability to pivot strategies in response to real-time market trends, such as the shortening lead times in event-based shopping.

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