Scaling to 2 Million Emails Per Day: MoneyHero Amplifies Customer Engagement With MoEngage

MoneyHero wanted to provide the same level of service for all customers across brands, platforms, channels, and devices. The team wanted to analyze anonymous users visiting MoneyHero’s website and gain more insights into customer preferences, market trends, and demographics to provide them with more personalized and relevant communications. The team wanted to engage with its diverse customer base across countries and brands in a contextual and personalized manner, and it needed an all-in-one customer engagement platform purpose-built for financial service brands. After evaluating various customer engagement vendors for reliability, scalability, ease of use, and agility, MoneyHero Group onboarded MoEngage as their customer engagement partner.

A structured implementation workflow with predetermined timelines for security testing, onboarding, and periodical connections with relevant stakeholders across multiple functions helped MoneyHero Group manage expectations and better plan their everyday activities. MoneyHero group was provided with a dedicated project manager, implementation manager, and customer success manager to ensure they were proactively supported at all stages of their go-live journey.