MIGRATION | BANKING & FINANCE

Scaling to 2 Million Emails Per Day: MoneyHero Amplifies Customer Engagement With MoEngage

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60 days

Migration, Implementation and Go-Live Timelines

2+ Million Emails

Email Ramp Up Volume

ABOUT MONEYHERO GROUP

MoneyHero Limited (NASDAQ: MNY) is a market leader in the online personal finance and digital insurance aggregation and comparison sector in Greater Southeast Asia. The Company operates in Singapore, Hong Kong, Taiwan and the Philippines. Its brand portfolio includes B2C platforms MoneyHero, SingSaver, Money101, Moneymax and Seedly, as well as the B2B platform Creatory.

Improvements Sought by MoneyHero Group

MoneyHero Group wanted to give marketing teams more control and autonomy over campaigns. They also wanted to offer their diverse customer base a deeper personalized experience with more targeted and relevant campaigns and gain better insights into customer preferences.

MoEngage’s team has been extremely proactive right from the start. Most implementation was completed within 60 days for 4 MoneyHero brands across four countries. This is our fastest implementation experience with a customer engagement platform (CEP) vendor.

Rohith Murthy

CEO and Board Director, MoneyHero Group

Why Did MoneyHero Choose MoEngage?

MoneyHero wanted to provide the same level of service for all customers across brands, platforms, channels, and devices. The team wanted to analyze anonymous users visiting MoneyHero’s website and gain more insights into customer preferences, market trends, and demographics to provide them with more personalized and relevant communications.

The team wanted to engage with its diverse customer base across countries and brands in a contextual and personalized manner, and it needed an all-in-one customer engagement platform purpose-built for financial service brands.

After evaluating various customer engagement vendors for reliability, scalability, ease of use, and agility, MoneyHero Group onboarded MoEngage as their customer engagement partner.

MoneyHero’s Implementation Journey With MoEngage

1) Email migration- Email migration for four brands under the MoneyHero group for all regions was completed with a ramp-up volume of up to 2 million emails.

2) Auxiliary Data for Smarter Data Management- The marketing team could use auxiliary data to supplement their permanent data repository with additional data points. These data points support their dynamic personalization initiatives, where readers of the MoneyHero blog receive curated content and product recommendations using On-site Messaging (OSM).

Comprehensive Implementation Support from MoEngage

A structured implementation workflow with predetermined timelines for security testing, onboarding, and periodical connections with relevant stakeholders across multiple functions helped MoneyHero Group manage expectations and better plan their everyday activities.

MoneyHero group was provided with a dedicated project manager, implementation manager, and customer success manager to ensure they were proactively supported at all stages of their go-live journey.

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Products Used

Email Builder

Create out-of-the-box, personalized emails that convert, with fastest and easiest email builder.

Results

Implementation was done in less than 60 days for four brands under the MoneyHero group across four countries.
Email warm-up and migration were done for 90+ campaigns with a ramp-up volume of up to 2 million emails.

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