The ENTERTAINER is the largest provider of buy-one-get-one offers and discounts across the GCC region, partnering with Visa and numerous banks to enhance customer experiences, customer loyalty, and drive card usage.Ā Ā
About the ENTERTAINER business: Powered by the ENTERTAINER – the regionās leading lifestyle savings app with a network of 10,000 merchant partners globally – the ENTERTAINER business empowers over 250 global businesses with customised loyalty and rewards programs. They enable businesses to tailor programs to enhance customer acquisition, improve staff retention, and drive data-driven omnichannel engagement.
The partnership between The ENTERTAINER and Visa, bolstered by MoEngage’s Customer Data and Engagement Platform, has demonstrated remarkable growth and success. Starting with the launch of the Visa Rewards App for Visa Premium Cardholders in the GCC in 2021, the initiative quickly yielded significant results. The partnership achieved a 45% increase in redemptions compared to 2023, a feat replicated in YTD 2025 until June with another 75% increase compared to 2024. This consistent high performance has empowered Visa and The ENTERTAINER to set increasingly ambitious goals, evidenced by the 60% increase in redeemers targeted for 2024. The partnership achieved remarkable success, resulting in over AED 5.4 million in estimated savings for app users and around AED 13 million spent using Visa cards in 2024. These growing targets underscore Visa’s confidence in The ENTERTAINER’s ability to deliver value with MoEngage by its side.Ā
The partnership between The ENTERTAINER and Visa, powered by MoEngage's Customer Data and Engagement Platform, has achieved remarkable success since launching the Visa Rewards App for GCC Premium Cardholders in 2021. Redemptions increased by 45% in 2023 and a further 75% by YTD June 2025, compared to previous years. This consistent high performance has driven increasingly ambitious goals, including a 60% increase in redeemers targeted for 2024. In 2024 alone, the initiative generated over AED 5.4 million in estimated savings for app users and approximately AED 13 million in Visa card spending, underscoring Visa's confidence in The ENTERTAINER's value delivery with MoEngage's support.
Partnering with MoEngage has empowered us to deliver personalized messaging and offers at scale, while leveraging their powerful analytics to fine-tune our campaigns. The impact has been significant, and weāre genuinely excited about the results weāve seen so far.
MoEngage has been instrumental in helping us achieve ambitious growth targets and enhance customer engagement within the Visa Rewards App. The platform's advanced segmentation and personalization capabilities have enabled us to deliver highly relevant offers to our diverse customer base and reduce manual efforts. This has ensured that weāre on track to overachieve our targets in driving a significant increase in redeemers and redemptions.
The ENTERTAINER sought to maximize the impact of its Visa partnership by driving activations and redemptions within the Visa Rewards App. The brand needed a solution to:
The ENTERTAINER spearheaded the personalization and optimization of the entire customer lifecycle within the Visa Rewards App by leveraging MoEngageās Customer Data and Engagement Platform, covering:
Another example is the Post-first Redemption campaign. After a userās first redemption, a follow-up campaign was triggered to encourage a second action within 72 hours. The messaging used personalization (merchant type, location, Visa tier) and highlighted the āmost redeemedā offers.
At the heart of The ENTERTAINER and Visa's success lies its sophisticated, multi-layered segmentation strategy. The brand meticulously segments its customer base into numerous dynamic cohorts, ensuring every campaign is precisely targeted and relevant. This includes:
Beyond detailed segmentation, The ENTERTAINER meticulously optimized campaign timing with strategic time-of-day deployments for maximum customer receptiveness and immediate conversions. They understood that the 'when' is just as critical as the 'what.' This strategic initiative ensured their messages cut through the noise, driving immediate action and higher conversion rates by reaching customers exactly when they are most likely to act. An example of this is the Flavours of the World campaign, where an A/B test comparing a human-written vs AI-generated content led to a 106.28% increase in redemptions, from 4,778 to 5,078 in just 10 days.
Furthermore, The ENTERTAINER excels in maintaining consistent, high-value communication through their monthly newsletters. These are highly thematic and tailored to specific regions, reflecting cultural nuances and timely events, such as offers on Iftars during the Ramadan month for the GCC region. This personalized content, delivered at scale, is powered by Merlin AI, MoEngage's generative AI engine. Merlin AI crafts diverse, engaging newsletters, saving the team hours and ensuring a consistent brand voice.
Some of the monthly newsletters that performed really well are the Ramadan ones. Regionally personalized Ramadan newsletters highlighted Iftar buffets and dining deals in key cities across the GCC region. This campaign saw the highest open rates of the year, i.e., 62%, and a spike in redemptions during week 2 of Ramadan.
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