Explanation
Email Drop event, which occurs during the Email campaign delivery, is generated under the following scenarios based on your actions and attributes:- When user attribute unsubscribe, spam and bounce is true.
- When a user’s email address is missing or lacking a valid email attribute.
- Implementing the Email Drop event in the flow by MoEngage has significantly increased the Email Drop event count.
- The Email Drop event is an internal event specific to MoEngage.