Skip to main content

​
Problem

The Email campaign aimed at redirecting users to WhatsApp did not properly track the UTM parameters associated with the campaign.

​
Explanation

  • The UTM parameters used in the Email campaign were not tracked correctly on MoEngage because WhatsApp modifies them when the app is opened.
  • When WhatsApp was opened, it changed or removed the UTM parameters, causing them to be inaccurately tracked on MoEngage for the Email campaign.

​
Example

  • The email you received had a redirection URL in which UTM parameters, such as utm_source=MoEngage and utm_medium=EMAIL were missing.
  • The modified UTM parameters need to resemble utm_source=MoEngagedue.
    This is a known limitation of WhatsApp; currently, MoEngage does not have a workaround.