Our team of experts – with years of experience from global leaders in marketing, retail, analytics and technology—partners with clients to unlock the full potential of their data. By combining deep industry knowledge with technical excellence in data science and digital technologies, we design and deliver impactful transformation projects. The outcome: clear, actionable roadmaps that enhance customer lifetime value, enable personalization at scale, and maximize marketing ROI, among other business benefits.
• Customer Intelligence & Personalization: From CRM, customer loyalty program design and execution to advanced segmentation, customer journey mapping, and hyper-personalization strategies to boost engagement and loyalty.
• Marketing & Budget Optimization: Market Mix Modeling (MMM) for budget allocation, ROI/ROAS analysis, measured incrementality and predictive “what-if” scenario planning.
• AI & Data-Driven Solutions: Building Generative AI applications (internal and external facing AI Agents) and predictive models to automate insights and create new revenue opportunities.
• Data Modernization & Visualization: End-to-end data transformation on cloud platforms (Azure, AWS, GCP) and intuitive dashboards in Power BI & Tableau to make data accessible.
