Customer Engagement
29:11
Oct 08, 2025
Oct 08, 2025
Clean Data, Clear Decisions: Building the Foundation for Customer Insight
Session Summary
This panel explored how brands are turning fragmented and messy data into actionable insights. Panelists emphasized that clean, unified data is the foundation for effective engagement, enabling faster decisions, more accurate personalization, and greater trust across teams. Stories from Poshmark and Mejuri showed how cleaning and connecting data led to breakthroughs in campaign speed, merchandising alignment, and ROI.
Notable Quotes
- Aziz Vahora: “When we cleaned our push token data, campaigns delivered faster, costs dropped, and engagement rose. It completely changed how we viewed push as a channel.”
- Rohit Nathany: “We learned the hard way: each silo thought it was winning, but collectively we were flat. Clean, connected data reframed the conversation around business value.”
- Aziz Vahora: “Data without context is dangerous. You can mistake noise for signal and pivot too fast. Clean data grounds you in reality.”
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