Oct 08, 2025
The Art (and Science) of Gaining Internal Buy-In
Session Summary
This panel explored the challenge of getting organizational alignment on new initiatives and technology. Speakers emphasized that winning buy-in requires both clear communication and ongoing storytelling. Megan highlighted the importance of not “burying the lead” and always starting with the most critical point to capture attention. Margaret discussed storytelling’s role in reinforcing wins and keeping stakeholders engaged over time. Moderator Jake summarized key lessons: tailor your story for executives vs. frontline teams, share early wins broadly, and always keep the headline message clear.
Top Takeaways
- Don’t bury the lead: always lead with the most important point.
- Tailor stories to different audiences (executives vs. frontline).
- Storytelling isn’t just for marketing—it’s critical for internal buy-in.
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