Session Summary
This session focused on how Domino’s uses AI-driven decisioning to personalize customer engagement and optimize marketing across channels. The conversation highlighted the role of AI in automating campaign decisions, ensuring messaging relevance, and enabling faster pivots. By embedding AI into their strategy, Domino’s demonstrated how smarter automation improves both customer satisfaction and operational efficiency while staying aligned with brand values.

Thought-Provoking Quotes 

  • “AI isn’t just about predicting demand—it’s about learning from every slice of engagement.”
  • “We moved from static campaign calendars to AI-led orchestration, and it transformed how quickly we could respond to customer signals.”
  • “Decisioning is where the magic happens: who to reach, when to reach them, and how to make each message matter.”

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