Adapt or Die: How the Resilient Marketer Survives 2026
Read Report
close-icon
Demo

Session Summary

Tom Fishburne, the Marketoonist, delivered a humorous yet insightful keynote on the absurdities of modern marketing. Using cartoons and satire, he highlighted common traps—chasing shiny objects, over-relying on data, or losing sight of the customer. His message reinforced that while technology evolves, marketers must stay rooted in creativity, empathy, and common sense to truly connect with audiences.

 

Thought-Provoking Quotes 

  • “Every marketer says they’re customer-obsessed—but too often, we’re dashboard-obsessed.”
  • “The joke’s on us if we chase the next shiny tool without solving real customer problems.”
  • “Data tells us what, but not always why. That’s where creativity steps in.”

Subscribe to Our Library Updates

Be the first to access actionable reports, guides, tips, videos, podcasts from experts in Customer Engagement, retention and more!


Products chevron-down

Industry chevron-down

Learn chevron-down

Compare chevron-down

Role chevron-down

Connect chevron-down

Support chevron-down

Footer image

About MoEngage

MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.

MoEngage

© Copyright 2026 MoEngage. All Rights Reserved.

MoEngage Linkedin
MoEngage Com
MoEngage Youtube
MoEngage Facebook