Customer Engagement
25:26
Oct 08, 2025
Oct 08, 2025
Adapt or Die Laughing: The Marketoonists Survival Guide on customer engagement
Session Summary
Tom Fishburne, the Marketoonist, delivered a humorous yet insightful keynote on the absurdities of modern marketing. Using cartoons and satire, he highlighted common traps—chasing shiny objects, over-relying on data, or losing sight of the customer. His message reinforced that while technology evolves, marketers must stay rooted in creativity, empathy, and common sense to truly connect with audiences.
Thought-Provoking Quotes
- “Every marketer says they’re customer-obsessed—but too often, we’re dashboard-obsessed.”
- “The joke’s on us if we chase the next shiny tool without solving real customer problems.”
- “Data tells us what, but not always why. That’s where creativity steps in.”
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