Foodhub Delivers a Personalised Experience Using MoEngage Segmentation
Foodhub understands that its customer base varies with diverse food cravings and preferences. They aimed to segment their customer base using data insights. To do this, they needed to understand customers on a deeper level and segment them based on their needs, preferences, and affinity so they could curate a list of relevant local restaurants.
Foodhub marketing team onboarded the MoEngage platform to build a strong and highly personalised customer experience. Using MoEngage, the brand plans to segment its customer based on selections, affinity, and purchase cycle. Then create multiple workflows to engage customers across multiple channels based on their purchase cycle, locality, and choices.
The teams at Foodhub leveraged deeper, insight-based segmentation which helps them connect with their customers. Foodhub utilizes hyper-personalised messaging, resulting in strong brand recall and loyalty. To do this efficiently, they onboarded MoEngage's insights-led customer engagement platform.
Teams at Foodhub utilized deeper, actionable insights to segment customers into various cohorts
This helped the brand connect with customers by tailoring and personalising communication according to the cohorts.
This insights-led approach to customer engagement resulted in a strong brand recall and, thus, higher loyalty.