The State of AI in Customer EngagementThe State of AI in Customer EngagementThe State of AI in Customer EngagementThe State of AI in Customer EngagementThe State of AI in Customer Engagement
The Latest Customer Engagement Benchmarks in AI by Region
The Latest Customer Engagement Benchmarks in AI by Region
Most brands in the UAE and KSA spent heavily on AI in 2024-25. Only 31% have anything to show for it. Filled out by 500+ marketing leaders across UAE, KSA and beyond, this report shows why, and what the leaders did differently.
Most brands in the UAE and KSA spent heavily on AI in 2024-25. Only 31% have anything to show for it. Filled out by 500+ marketing leaders across UAE, KSA and beyond, this report shows why, and what the leaders did differently.
Most brands in the UAE and KSA spent heavily on AI in 2024-25. Only 31% have anything to show for it. Filled out by 500+ marketing leaders across UAE, KSA and beyond, this report shows why, and what the leaders did differently.
The Latest Customer Engagement Benchmarks in AI by Region
The Latest Customer Engagement Benchmarks in AI by Region
Most brands in the UAE and KSA spent heavily on AI in 2024-25. Only 31% have anything to show for it. Filled out by 500+ marketing leaders across UAE, KSA and beyond, this report shows why, and what the leaders did differently.
Most brands in the UAE and KSA spent heavily on AI in 2024-25. Only 31% have anything to show for it. Filled out by 500+ marketing leaders across UAE, KSA and beyond, this report shows why, and what the leaders did differently.
Most brands in the UAE and KSA spent heavily on AI in 2024-25. Only 31% have anything to show for it. Filled out by 500+ marketing leaders across UAE, KSA and beyond, this report shows why, and what the leaders did differently.
The 40% AI-led Growth Gap: Bolt-on vs Autonomous AI
Brands poured resources into generative AI through 2024–25. The data says it mostly isn't paying off. The gap between winners and laggards comes down to one thing: a unified, AI-native customer engagement architecture. This report is for leaders who need clear answers, not overviews.
The Current State: Leading or Lagging?
Where marketing AI ambition meets the reality of fragmented execution
What's Covered?
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Why leadership and ground-level execution are misaligned -
The Experimentation Trap, and how to break out
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Why high marketing AI spend still fails to deliver personalisation at scale
The Integration Tax: Is Bolt-On AI Killing ROI?
Where siloed tools drain budgets and stall AI maturity
What's Covered?
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The hidden cost of babysitting AI outputs
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Why data fragmentation blocks scale
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Why Gen AI projects stall before they mature
The Autonomous Frontier: Ready for 2026?
Where bolt-on AI ends and AI-native autonomous intelligence begins
What's Covered?
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Shifting from content generation to autonomous decisioning
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How AI-native platforms cut manual effort significantly
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Why unified architecture drives CRM revenue share
Trusted by 1350+ Consumer Brands Worldwide
Numbers that will change how your team talks about AI strategy
16% brands of ANZ region have AI as a fully integrated core driver. 36% remain in early experimentation, using isolated tools with no unified data strategy. The report maps exactly where each industry segment sits on that maturity scale and what separates the leaders from everyone else.
41% brands of ANZ region cite the same root causes for not embracing AI as a deeply embedded, autonomous engine → integration complexity (23%) and expensive AI tools (18%). Brands are hiring for a problem they should be engineering away.
Real-world case studies from global brands and different industries. One common success strategy- they stopped patching AI onto broken infrastructure and built a foundation that could actually run it.
16% brands of ANZ region have AI as a fully integrated core driver. 36% remain in early experimentation, using isolated tools with no unified data strategy. The report maps exactly where each industry segment sits on that maturity scale and what separates the leaders from everyone else.
41% brands of ANZ region cite the same root causes for not embracing AI as a deeply embedded, autonomous engine → integration complexity (23%) and expensive AI tools (18%). Brands are hiring for a problem they should be engineering away.
Real-world case studies from global brands and different industries. One common success strategy- they stopped patching AI onto broken infrastructure and built a foundation that could actually run it.
Numbers that will change how your team talks about AI strategy
16% brands of ANZ region have AI as a fully integrated core driver. 36% remain in early experimentation, using isolated tools with no unified data strategy. The report maps exactly where each industry segment sits on that maturity scale and what separates the leaders from everyone else.
41% brands of ANZ region cite the same root causes for not embracing AI as a deeply embedded, autonomous engine → integration complexity (23%) and expensive AI tools (18%). Brands are hiring for a problem they should be engineering away.
Real-world case studies from global brands and different industries. One common success strategy- they stopped patching AI onto broken infrastructure and built a foundation that could actually run it.
16% brands of ANZ region have AI as a fully integrated core driver. 36% remain in early experimentation, using isolated tools with no unified data strategy. The report maps exactly where each industry segment sits on that maturity scale and what separates the leaders from everyone else.
41% brands of ANZ region cite the same root causes for not embracing AI as a deeply embedded, autonomous engine → integration complexity (23%) and expensive AI tools (18%). Brands are hiring for a problem they should be engineering away.
Real-world case studies from global brands and different industries. One common success strategy- they stopped patching AI onto broken infrastructure and built a foundation that could actually run it.
Numbers that will change how your team talks about AI strategy
33.5% of brands in India have AI as a fully integrated core driver. 33.5% remain in early experimentation, using isolated tools with no unified data strategy. The report maps exactly where each industry segment sits on that maturity scale and what separates the leaders from everyone else.
53% of Indian brands point to the same root causes for not being able to embrace AI as a deeply embedded, autonomous engine → integration complexity (28%) and expensive AI tools (25%). Brands are hiring for a problem they should be engineering away.
Real-world case studies from global brands and different industries. One common success strategy- they stopped patching AI onto broken infrastructure and built a foundation that could actually run it.
33.5% of brands in India have AI as a fully integrated core driver. 33.5% remain in early experimentation, using isolated tools with no unified data strategy. The report maps exactly where each industry segment sits on that maturity scale and what separates the leaders from everyone else.
53% of Indian brands point to the same root causes for not being able to embrace AI as a deeply embedded, autonomous engine → integration complexity (28%) and expensive AI tools (25%). Brands are hiring for a problem they should be engineering away.
Real-world case studies from global brands and different industries. One common success strategy- they stopped patching AI onto broken infrastructure and built a foundation that could actually run it.
Numbers that will change how your team talks about AI strategy
16% brands of ANZ region have AI as a fully integrated core driver. 36% remain in early experimentation, using isolated tools with no unified data strategy. The report maps exactly where each industry segment sits on that maturity scale and what separates the leaders from everyone else.
41% brands of ANZ region cite the same root causes for not embracing AI as a deeply embedded, autonomous engine → integration complexity (23%) and expensive AI tools (18%). Brands are hiring for a problem they should be engineering away.
Real-world case studies from global brands and different industries. One common success strategy- they stopped patching AI onto broken infrastructure and built a foundation that could actually run it.
16% brands of ANZ region have AI as a fully integrated core driver. 36% remain in early experimentation, using isolated tools with no unified data strategy. The report maps exactly where each industry segment sits on that maturity scale and what separates the leaders from everyone else.
41% brands of ANZ region cite the same root causes for not embracing AI as a deeply embedded, autonomous engine → integration complexity (23%) and expensive AI tools (18%). Brands are hiring for a problem they should be engineering away.
Real-world case studies from global brands and different industries. One common success strategy- they stopped patching AI onto broken infrastructure and built a foundation that could actually run it.
Numbers that will change how your team talks about AI strategy
16% brands of ANZ region have AI as a fully integrated core driver. 36% remain in early experimentation, using isolated tools with no unified data strategy. The report maps exactly where each industry segment sits on that maturity scale and what separates the leaders from everyone else.
41% brands of ANZ region cite the same root causes for not embracing AI as a deeply embedded, autonomous engine → integration complexity (23%) and expensive AI tools (18%). Brands are hiring for a problem they should be engineering away.
Real-world case studies from global brands and different industries. One common success strategy- they stopped patching AI onto broken infrastructure and built a foundation that could actually run it.
16% brands of ANZ region have AI as a fully integrated core driver. 36% remain in early experimentation, using isolated tools with no unified data strategy. The report maps exactly where each industry segment sits on that maturity scale and what separates the leaders from everyone else.
41% brands of ANZ region cite the same root causes for not embracing AI as a deeply embedded, autonomous engine → integration complexity (23%) and expensive AI tools (18%). Brands are hiring for a problem they should be engineering away.
Real-world case studies from global brands and different industries. One common success strategy- they stopped patching AI onto broken infrastructure and built a foundation that could actually run it.
Numbers that will change how your team talks about AI strategy
16% brands of ANZ region have AI as a fully integrated core driver. 36% remain in early experimentation, using isolated tools with no unified data strategy. The report maps exactly where each industry segment sits on that maturity scale and what separates the leaders from everyone else.
41% brands of ANZ region cite the same root causes for not embracing AI as a deeply embedded, autonomous engine → integration complexity (23%) and expensive AI tools (18%). Brands are hiring for a problem they should be engineering away.
Real-world case studies from global brands and different industries. One common success strategy- they stopped patching AI onto broken infrastructure and built a foundation that could actually run it.
16% brands of ANZ region have AI as a fully integrated core driver. 36% remain in early experimentation, using isolated tools with no unified data strategy. The report maps exactly where each industry segment sits on that maturity scale and what separates the leaders from everyone else.
41% brands of ANZ region cite the same root causes for not embracing AI as a deeply embedded, autonomous engine → integration complexity (23%) and expensive AI tools (18%). Brands are hiring for a problem they should be engineering away.
Real-world case studies from global brands and different industries. One common success strategy- they stopped patching AI onto broken infrastructure and built a foundation that could actually run it.
Numbers that will change how your team talks about AI strategy
16% brands of ANZ region have AI as a fully integrated core driver. 36% remain in early experimentation, using isolated tools with no unified data strategy. The report maps exactly where each industry segment sits on that maturity scale and what separates the leaders from everyone else.
41% brands of ANZ region cite the same root causes for not embracing AI as a deeply embedded, autonomous engine → integration complexity (23%) and expensive AI tools (18%). Brands are hiring for a problem they should be engineering away.
Real-world case studies from global brands and different industries. One common success strategy- they stopped patching AI onto broken infrastructure and built a foundation that could actually run it.
16% brands of ANZ region have AI as a fully integrated core driver. 36% remain in early experimentation, using isolated tools with no unified data strategy. The report maps exactly where each industry segment sits on that maturity scale and what separates the leaders from everyone else.
41% brands of ANZ region cite the same root causes for not embracing AI as a deeply embedded, autonomous engine → integration complexity (23%) and expensive AI tools (18%). Brands are hiring for a problem they should be engineering away.
Real-world case studies from global brands and different industries. One common success strategy- they stopped patching AI onto broken infrastructure and built a foundation that could actually run it.
Numbers that will change how your team talks about AI strategy
16% brands of ANZ region have AI as a fully integrated core driver. 36% remain in early experimentation, using isolated tools with no unified data strategy. The report maps exactly where each industry segment sits on that maturity scale and what separates the leaders from everyone else.
41% brands of ANZ region cite the same root causes for not embracing AI as a deeply embedded, autonomous engine → integration complexity (23%) and expensive AI tools (18%). Brands are hiring for a problem they should be engineering away.
Real-world case studies from global brands and different industries. One common success strategy- they stopped patching AI onto broken infrastructure and built a foundation that could actually run it.
16% brands of ANZ region have AI as a fully integrated core driver. 36% remain in early experimentation, using isolated tools with no unified data strategy. The report maps exactly where each industry segment sits on that maturity scale and what separates the leaders from everyone else.
41% brands of ANZ region cite the same root causes for not embracing AI as a deeply embedded, autonomous engine → integration complexity (23%) and expensive AI tools (18%). Brands are hiring for a problem they should be engineering away.
Real-world case studies from global brands and different industries. One common success strategy- they stopped patching AI onto broken infrastructure and built a foundation that could actually run it.
Numbers that will change how your team talks about AI strategy
16% brands of ANZ region have AI as a fully integrated core driver. 36% remain in early experimentation, using isolated tools with no unified data strategy. The report maps exactly where each industry segment sits on that maturity scale and what separates the leaders from everyone else.
41% brands of ANZ region cite the same root causes for not embracing AI as a deeply embedded, autonomous engine → integration complexity (23%) and expensive AI tools (18%). Brands are hiring for a problem they should be engineering away.
Real-world case studies from global brands and different industries. One common success strategy- they stopped patching AI onto broken infrastructure and built a foundation that could actually run it.
16% brands of ANZ region have AI as a fully integrated core driver. 36% remain in early experimentation, using isolated tools with no unified data strategy. The report maps exactly where each industry segment sits on that maturity scale and what separates the leaders from everyone else.
41% brands of ANZ region cite the same root causes for not embracing AI as a deeply embedded, autonomous engine → integration complexity (23%) and expensive AI tools (18%). Brands are hiring for a problem they should be engineering away.
Real-world case studies from global brands and different industries. One common success strategy- they stopped patching AI onto broken infrastructure and built a foundation that could actually run it.
Numbers that will change how your team talks about AI strategy
37% of brands in India have AI as a fully integrated core driver. 35.5% remain in early experimentation, using isolated tools with no unified data strategy. The report maps exactly where each industry segment sits on that maturity scale and what separates the leaders from everyone else.
53% of Indian brands point to the same root causes for not being able to embrace AI as a deeply embedded, autonomous engine → integration complexity (28%) and expensive AI tools (25%). Brands are hiring for a problem they should be engineering away.
Real-world case studies from global brands and different industries. One common success strategy- they stopped patching AI onto broken infrastructure and built a foundation that could actually run it.
37% of brands in India have AI as a fully integrated core driver. 35.5% remain in early experimentation, using isolated tools with no unified data strategy. The report maps exactly where each industry segment sits on that maturity scale and what separates the leaders from everyone else.
53% of Indian brands point to the same root causes for not being able to embrace AI as a deeply embedded, autonomous engine → integration complexity (28%) and expensive AI tools (25%). Brands are hiring for a problem they should be engineering away.
Real-world case studies from global brands and different industries. One common success strategy- they stopped patching AI onto broken infrastructure and built a foundation that could actually run it.
Marketing Leaders Surveyed
A report packed with survey data, working engagement framework, covering AI industry benchmarks, and the CDEP roadmap for 2026. All ready to share with your team.
Marketing Leaders Surveyed
A report packed with survey data, working engagement framework, covering AI industry benchmarks, and the CDEP roadmap for 2026. All ready to share with your team.
Marketing Leaders Surveyed
A report packed with survey data, working engagement framework, covering AI industry benchmarks, and the CDEP roadmap for 2026. All ready to share with your team.
Marketing Leaders Surveyed
A report packed with survey data, working engagement framework, covering AI industry benchmarks, and the CDEP roadmap for 2026. All ready to share with your team.
Marketing Leaders Surveyed
A report packed with survey data, working engagement framework, covering AI industry benchmarks, and the CDEP roadmap for 2026. All ready to share with your team.
Marketing Leaders Surveyed
A report packed with survey data, working engagement framework, covering AI industry benchmarks, and the CDEP roadmap for 2026. All ready to share with your team.
Marketing Leaders Surveyed
A report packed with survey data, working engagement framework, covering AI industry benchmarks, and the CDEP roadmap for 2026. All ready to share with your team.
Marketing Leaders Surveyed
A report packed with survey data, working engagement framework, covering AI industry benchmarks, and the CDEP roadmap for 2026. All ready to share with your team.
Marketing Leaders Surveyed
A report packed with survey data, working engagement framework, covering AI industry benchmarks, and the CDEP roadmap for 2026. All ready to share with your team.
Marketing Leaders Surveyed
A report packed with survey data, working engagement framework, covering AI industry benchmarks, and the CDEP roadmap for 2026. All ready to share with your team.
Frequently Asked Questions
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