18Birdies Hits a Hole in One with MoEngage by Decreasing Cost by 50%

18Birdies utilized MoEngage’s email builder to send personalized promotions and/or newsletters with new feature updates straight to their golfer's inbox. These emails sought to engage their consumers with relevant information dependent on where they were in their customer journey. Whether that be welcoming them to the app, helping them connect with fellow golfers in the community or their local courses, showing them in-app leaderboards, activity feed or how best to track their games, 18Birdies was able to personalize messaging at scale to increase engagement through email.

MoEngage’s In-app Messaging enabled 18Birdies to welcome new customers and drive awareness of new features, inevitably increasing stickiness within the platform. This helped golfers set their preferences while also discovering relevant features in-app by prompting them to view course reviews from other golfers, book their next tee time or compete in local tournaments. It also helped create a feedback loop back to 18Birdies product and engineering teams to show where users were experiencing friction points. The team was able to identify areas for product enhancement without using internal resources, therefore freeing up engineering bandwidth.

18Birdies also used MoEngage Mobile Push Notifications to customize preset templates and trigger notifications based on customer interactions across their lifecycle automatically. It helped in enhancing their golfing experience and increasing customer lifetime value with personalized recommendations such as swing practices, game videos, results of the games they played with their friends, and AI-powered predictions.