RETAIL & E-COMMERCE | CONVERSION
BharatAgri Clocks a 30% Uplift in Conversion Rates Using MoEngage and Segment Integration
25%-30%
Increase in “Install to Sign up” Ratio
20%
Uplift in Conversions
Business Need
Brands must create a close relationship with their customers through continuous, relevant communication across all digital touchpoints. Data plays a significant role in helping brands create a close relationship with their customers through continuous, relevant and personalized communication across all digital touchpoints. Ergo, the richer the data, the better the personalization strategy.
The bi-directional integration between a CEP and a CDP empowers brands to take their data-driven personalization strategy to the next level and scale their businesses exponentially. BharatAgri was looking for such an integration to enrich its customer journeys seamlessly. This is where opting for MoEngage & Segment Integration made the most sense!
The bi-directional integration between a CEP and a CDP empowers brands to take their data-driven personalization strategy to the next level and scale their businesses exponentially. BharatAgri was looking for such an integration to enrich its customer journeys seamlessly. This is where opting for MoEngage & Segment Integration made the most sense!
MoEngage Solution
As a part of the MoEngage and Segment integration, BharatAgri leveraged Segment's Customer Data Platforms (CDPs) functionalities to ensure that the influx of data is consistent, centralized, and easily accessible. Then, the Agri-tech brand leveraged the insights garnered to develop personalized experiences for users both on and off their platform using MoEngage's Customer Engagement Platform (CEP) functionalities.
Products Used
Customer Insights & Analytics
Create omnichannel, personalized experiences using AI-powered insights and analytics.
The Result
Using MoEngage, Bharat Agri was able to:
- Clock an uplift of 20% in Conversions
- Observe a 25-30% increase in “Install to Sign up” Ratio
- Increase the number of onboardings by 8%
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