Like Reply and MoEngage Announce Partnership to Enhance Cross-Channel Marketing for Consumer Brands

MoEngage, a leading insights-led customer engagement platform, and Like Reply GmbH, a data-driven digital marketing agency, have partnered to deliver enhanced digital experiences for consumer brands. This collaboration leverages the strengths of both companies to support businesses in creating seamless, personalized customer engagement  strategies across multiple channels.

Like Reply specializes in digital marketing, marketing automation, CRM, and data-driven strategies aimed at optimizing customer engagement and brand visibility. With a track record of over 1,000 projects delivered, the agency employs innovative tools and agile methods to help businesses thrive in the digital landscape.

MoEngage, on the other hand, is trusted by over 1,350 global brands for its AI-powered customer engagement platform. It enables businesses to create personalized journeys across eleven channels, including websites, mobile apps, email, SMS, and WhatsApp. The platform’s actionable analytics and intuitive workflows make it easier for marketers to manage campaigns efficiently while improving their effectiveness.

The partnership between Like Reply and MoEngage combines these capabilities to empower brands with tailored solutions for cross-channel communication. By integrating MoEngage’s robust platform with Like Reply’s expertise in digital strategy and execution, businesses can achieve greater agility and scalability in their marketing efforts.

Elevating Engagement for a Global Consumer Goods Company

The collaboration between MoEngage and Like Reply have driven positive results for an international consumer goods client. The client leveraged MoEngage to deliver cross-channel customer engagement campaigns and Like Reply digital services to optimize campaign execution and create a unified customer engagement approach. Together, they enabled the client to effectively craft a unified customer engagement strategy across multiple touchpoints. This early success story underscores the tangible value that this partnership brings to brands striving for exceptional customer engagement.

Unlocking Powerful Engagement with MoEngage

By combining MoEngage’s advanced technology with Like Reply’s expertise in strategy and execution, brands can deliver timely, relevant, and impactful customer experiences that drive measurable results. With MoEngage you can get:

• Personalized Engagement: Create tailored journeys based on customer behavior and preferences.
• AI-powered campaigns:  Create the right messages with MoEngage’s Generative AI Engine Merlin and send it at the right time, using the right channels with Sherpa AI 
• Omnichannel Communication: Seamless integration across multiple channels like websites, mobile apps, SMS, and email.
• Actionable Insights: Real-time analytics that help refine campaigns for better results.
• Scalability: Solutions designed to grow with businesses of all sizes—from startups to enterprises.

Like Reply’s deep expertise in digital strategy and execution perfectly complements MoEngage’s robust platform, enabling our joint customers to not only understand their audiences better but also engage with them in meaningful ways across every touchpoint.” said Sanjay Kupae, Head Alliances and Partnerships, MoEngage. 

MoEngage’s intuitive UI and advanced AI empower marketers to create personalized, contextual customer journeys across many channels, including SMS, email, WhatsApp, and mobile apps, all in real-time based on evolving customer preferences and behaviors” stated Joel Puznava, Partner, Like Reply

As digital transformation accelerates globally, partnerships like that of Like Reply and MoEngage are crucial for helping brands stay ahead of customer expectations. Their combined expertise ensures businesses can not only meet but exceed the demands of modern consumers by delivering consistent and meaningful interactions across all channels.

About Like Reply GmbH

Like Reply specializes in digital marketing, marketing automation, CRM, and data-driven strategies aimed at optimizing customer engagement and brand visibility. With a track record of over 1,000 projects delivered, the agency employs innovative tools and agile methods to help businesses thrive in the digital landscape.

About MoEngage

MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Travelodge, Unilever, Deutsche Telekom, Pizza Hut, Samsung, Adidas, Coca-Cola, Starbucks, Domino’s and TopCashback.For over a decade, consumer brands in 60+ countries have been using MoEngage to power digital experiences for over a billion monthly customers. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. MoEngage was named a Contender in The Forrester Wave™: Real-Time Interaction Management, Q1 2024 report, and Strong Performer in The Forrester Wave™ 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023.