Purpose-built AI for Marketers

Merlin AI helps marketers discover insights, generate assets, and deliver experiences with agentic decisioning, all within their existing workflow, boosting productivity and revenue.

BUILD

Build Faster with Generative Agents

Copywriter

Build conversion optimized copy for everything from subject lines, banners to messages.

Glance
Learn More
Glance White
was able to create 3x more variants and saw an uplift of 38% on their CTRs for AI-generated push notifications.

Write a message that drives more engagement.

Select High performing keywords

Search to select

Prices

412%

Tap

305%

Coupons

293%

Pre-Approved

234%

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Set the Mood for Your Message

Voice & Tone

Select

Writing Style

Selected

Language

Selected

Personalized

Selected

Set the Mood for Your Message

Voice & Tone

Select

Search to select

Persuasive

Informative

Excitement

FOMO

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Generating

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Designer

Generate on-point product images, banners and campaign creatives.

Thomas Cook 2
achieves 90% faster campaign go-live times with MoEngage’s Merlin AI
Designer
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Generate image

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v2.0

Generating image...

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Image description

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Ask anything...

Generate a banner image for a travel booking site promoting summer beach vacations. Include the text "All inclusive 4D/3N beach vacation starting at $540 ."

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Regenerate

Save

Jinja Assist

Add dynamic, personalized content with AI generated Jinja code blocks.

Jinja Assist
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Display similar items fro...

Build a recommendation block with product set "User Recommendations”. Include image, title, price and discounted price

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Code
Test Code
<div className="grid grid-cols-2 gap-4 md:grid-cols-4">
    {products.map((p) => {
        const hasDiscount = typeof p.discountedPrice === "number" && p.discountedPrice < p.price;
        const discountPct = hasDiscount
        ? Math.round(((p.price - (p.discountedPrice as number)) / p.price) * 100)
        : 0;
        
        return (
        <article key={p.id} className="group rounded-xl border p-3 hover:shadow-sm">
            <div className="relative overflow-hidden rounded-lg">
            <Image
                src={p.image}
                alt={p.title}
                width={320}
                height={320}
                className="h-40 w-full object-cover transition-transform duration-200 group-hover:scale-[1.02]"
            />
            {hasDiscount && (
                <span className="absolute left-2 top-2 rounded-md bg-emerald-600 px-2 py-1 text-xs font-semibold text-white">
                -{discountPct}%
                </span>
            )}
            </div>
        </article>
        );
    })}
    </div>
Select user for preview
Select User By
Email Id
User Identifier Value
Fetch Output
Pegasus 40 Running Shoes (Men’s, Green)
$259.99
Pegasus 40 Running Shoes (Men’s, Green)
$129.99
Pegasus 40 Running Shoes (Men’s, Green)
$399.99
Pegasus 40 Running Shoes (Men’s, Green)
$249.99

Data Description

Generate descriptions for events and attributes to enable accurate segmentation.

Data Description
data-description

Segment Assist

Discover and build segments using natural language prompts.

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Segment users who..|

Create a segment of users that started credit card application in the last 7 days for a premium card type, but didn't complete the application

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Prompts to get you started
7 Day Active Users
Segment users who opened the app in the last 7 days
Users From A City
Segment users who are in New York city
Users From A City
Segment users who are in New York city
High Value Users
Segment users who have spent more than $500 or completed at least 3 purchases in the last 60 days
Number Of Actions
Segment users who have clicked on a push notification at least 5 times in the last 30 days
Segment Generated arrow
User count
1.2K
Reachable users
893
Sample users
View users

Flow Assist

Build complex, cross-channel flows in just a few prompts.

close

Tell us what flow you want to create

Search by template name or usecase. Example: Onboarding customers |

Create a flow to drive repeat purchases from customers who have purchased in the last 60 days.

Select marketing goal

Marketing

Select channels

Channels

Create using Flow Assist AI

Create a flow to drive repeat purchases from customers who have purchased in the last 60 days.

Create an abandoned cart: flow for all users with items in their cart for more than 2 hours

Create a flow to re-engage inactive users who haven’t interacted with any campaign in 30 days.

Create a flow to promote related products to users who browsed similar categories in recent sessions.

Create a flow to upsell accessories to customers who purchased high-value devices in the recent weeks.

Create a flow to recover carts abandoned by customers who left items unpurchased recent week.

Recommended templates for you

Browse Abandonment

Re-engage users who left items in their cart.

Onboard Learners Demo

Guide new learners through the initial steps, encouraging them

Welcome Customers

Extend a warm welcome to new customers across various.

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Segment Assist

Discover and build segments using natural language prompts.

Flow Assist

Build complex, cross-channel flows in just a few prompts.

Merlin AI Studio Logo

All your Merlin AI generative agents in one place. Easy shortcuts and a template library to kickstart your AI workflow.

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What can merlin-ai-text
do for you today?

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Copywriter

Generate engaging copy for campaigns in seconds

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JINJA Generator

Generate dynamic Jinja snippets for personalization

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Segment Assist

Build audience segments with AI-powered insights

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In-App Generator

Design interactive in-app messages with ease

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Image Generator

Generate engaging copy for campaigns in seconds

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Flow Assist

Optimize journeys with intelligent flow suggestions

Explore what merlin-ai-text
can help you create.

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Image

A flat lay product shot of a new line of organic skincare products. The items are....

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Copywriter

Segment users who opened the app in the last 7 days...

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Segment assist

Segment users who opened the app in the last 7 days.

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Jinja

Generate Jinja code to output the current time in the HH:MM:SS format in America/Vancouver timezone.

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DECISION

Scale Your Results with Decisioning Agents

Offer Decisioning

Deliver 1:1 offers to your customers on Web, App and beyond with AI Decisioning.

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Offerings

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Birthday Offer

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48 hour pre sale

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Play to win

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Affinity offers

Guardrail

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Loyalty Tier

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VIP

Prime

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Schedule

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Start Date

04/06/2025

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Start Time

12:30 AM

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End Date

04/06/2025

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End Time

3:30 PM

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Capping Rule

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Overall capping

Show this offering across users only up to

100

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User level capping

Show this offering across users only up to

28

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Offer Decisioning Agent

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Custom Policy

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Priority Ranking

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Al Auto Optimize

Campaign Decisioning

Use goal-based Decisioning Agents to deliver the relevant campaign, with the right
value proposition, creative, channel, frequency and timing for every customer.

Repeat Customers

Acquisition Agent

Churn Prevention Agent

Decisioning Agent for Repeat Purchase

Campaign

Black Friday Sale

Winter Sale

30% Off on Clothing

Channels

Email

SMS

Push

Whatsapp

Frequency

1 Every Day

3 Every Week

Timing

Friday

02:00 PM

Cross-sell Agent

Churn Prevention Agent

Acquisition Agent

PREDICT

Activate the Right Experiences
with Predictive AI

Predictive Segments

Predict any customer behavior including conversion, renewals, churn, uninstalls and more.

predictive-segments

Product Recommendations

Recommend relevant products to your customers on any channel.

Travelodge
Learn More
Travelodge
Learn More
Travelodge White Hover 2
the UK’s budget hotel brand, crafted post-purchase upsell strategies, boosting their revenue by 354%
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Intelligent Path Optimizer

Use multi-armed bandit experiments to determine the best journey path including the channels and timing for each customer.

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Best Time to Send

Communicate at the best time for each customer, every time, to maximize engagement.

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Next Best Channel

Make your messaging relevant by connecting with your customers on their preferred channel.

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Get Started Today

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About MoEngage

MoEngage is an insights-led platform trusted by 1,350+ global brands like McAfee, Flipkart, Domino’s, Nestle, Deutsche Telekom, and more. MoEngage’s powerful analytics, personalization, and AI capabilities give a 360-degree view of your customers and help you create journeys across digital channels.

MoEngage

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