Lifesum App Drives 19.2% Habit Adoption with Dynamic Push Notifications

To enable Lifesum to deliver fresh, unique content to millions of users daily, MoEngage engineered a hybrid technical solution that prioritizes automation over manual maintenance. This architecture blends the use of Auxiliary Data and Jinja templating with Push Notifications as the core delivery channel.

By separating content from the app’s technical backend, MoEngage provided an agile, external framework that allows a lean marketing team to operate at a massive scale. The solution centers on a dynamic repository where an expansive library of unique, multilingual motivational prompts is managed via a standard spreadsheet. The MoEngage platform then ingests this data to automatically assemble and serve personalized reminders, significantly saving time by eliminating the need for manual campaign scheduling or repetitive updates. By providing a centralized, "code-free" engine, MoEngage ensures the user experience remains fresh and engaging, allowing a small team to maintain an indefinitely growing content library with total operational autonomy.