The MoEngage and Mixpanel integration helps you reap the benefit of Increased Engagement + Higher Conversions + Gauging long-term impact of your campaigns, all in one seamless integration. You can further import Mixpanel Cohorts into MoEngage to create segments that can be used to study user groups and build effective targeting in future campaigns. The Integration also supports bi-directional data flow, which allows you to export your campaign interaction events from MoEngage to Mixpanel to drive deeper analytics, leading to improved conversions, retention, and product usage.