• Analytics
  • Engagement

Audiomack Achieves 18% Increase in Premium Trial Conversion Rates From AI-Driven Insights

Discover how Audiomack delivered targeted, personalized interactions to their customers by combining Mixpanel’s event tracking and product analytics capabilities along with MoEngage’s powerful customer insights to drive up premium trial conversion rates by more than 18%.

About Audiomack

Audiomack is a youth-driven, artist-first music streaming platform that allows creators to share unlimited music and podcast content for free, along with tools to help them expand their audiences. With a 116% growth rate in active customers in the last two years, it is one of the most influential platforms for artists and creators today. To learn more, visit

About Mixpanel

Mixpanel is a leading product analytics software company, currently helping the world answer 81 million product questions every year. Our pioneering event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across the web and mobile platforms. To learn more, visit

Mixpanel Partner page

Media & Entertainment
US & Canada
Products Used
AI-based Recommendation Sherpa
Customer Journey Orchestration
In-app Messaging
Push Notification
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A big part of the reason we started conversations with MoEngage was that we wanted a platform that integrated closely with Mixpanel to create impactful, targeted campaigns for our users.

Charlie Kaplan
VP, Product Audiomack
increase in premium trial conversion rate
boost in sessions per customer
Business Need

Audiomack wanted to increase conversions and optimize the onboarding experience with personalized messages throughout the customer journey. To tailor communications to each music lover, they needed access to deep insights into user preferences and interactions on the platform.

MoEngage + Mixpanel Solution

Audiomack serves up targeted, personalized interactions to its customers by connecting Mixpanel’s event tracking and product analytics capabilities with MoEngage’s customer insights.

The Result

Using Mixpanel’s cohorts and MoEngage’s machine learning capabilities, Audiomack can create impactful campaigns and content tailored to each unique user, based on factors like the customer’s optimal channel, time, and past and predicted future actions.

They achieved:

  • 18% increase in premium trial conversion rate
  • 5.5% lift in customer retention
  • 17.8% boost in sessions per customer

Here’s how this impacts the customer experience:

Mixpanel helped Audiomack understand their customer’s behaviors and preferences – like whether someone is a K-POP or Country music superfan. Then, using this information, MoEngage delivered relevant, tailored music recommendations.

With insight-led engagement, Audiomack drove up premium trial conversion rates by more than 18% while improving engagement with an equally impressive boost in sessions per customer.

How MoEngage can help create lasting customer experience

Download the detailed success story of Audiomack below 👇