Audiomack Achieves 18% Increase in Premium Trial Conversion Rates From AI-Driven Insights
Launched in 2012, Audiomack is a top digital destination for music fans and creators, showcasing original content from around the globe. It is one of the most influential and powerful platforms for artists and creators today, with a 116% growth rate in active customers in the last two years. The music streaming and discovery platform empowers artists, labels, and distributors to share unlimited music while fans can discover emerging artists, songs, albums, mixtapes, playlists, podcasts, and more. Audiomack’s customers include creators, tastemakers, labels, and fans.
To learn more, visit www.audiomack.com/
Mixpanel is a leading product analytics software company, currently helping the world answer 81 million product questions every year. Our pioneering event-based tracking solution gives product teams the ability to gain insights into how to best acquire, convert, and retain their users across the web and mobile platforms. To learn more, visit
Our collaboration with MoEngage helped us grow our customer base by introducing the right emerging artists to the right listeners. MoEngage’s expertise lies in delivering a hyper-personalized listening experience for our creators, labels, and fans; thereby helping us grow our community.
- Optimize onboarding and conversion using best moment, channel, time, and device to send communication.
- Personalized, one-time push notifications enabling new customers to play music on the app.
- Customized messaging via In-app and Emails for effective engagement and retention.
- Individualized recommendations to subscribers, leading to greater brand loyalty.
- 16.4x Growth in Songs Played by Unique Customers
- 8.4% Spike in Play Conversion Rate
- 17.8% Increase in Sessions Per Customer
- 5.5% Lift in Retention by Week 3
- 18% Rise in Premium Trial Started Conversion
Here’s how this impacts the customer experience:
Mixpanel helped Audiomack understand their customers’ behaviors and preferences, such as whether they are K-POP or Country music superfans. Then, using this information, MoEngage delivered relevant, tailored music recommendations.
With insight-led engagement, Audiomack drove up premium trial conversion rates by more than 18% while improving engagement with an equally impressive boost in sessions per customer.
