The MoEngage and Trackier integration allows you to use user attributes, analyse the performance of different publishers and campaigns. You can use the publisher name and campaign name of install, which are present as user properties in MoEngage, to create Segments and accordingly personalize the push notifications, in-app messages, emails, and SMS that you are sending them via MoEngage. Install attribution data gives you an insight into how the users could progress further in their lifecycle right when they install the app. This is a very useful piece of information and can help you to enhance the performance of your onboarding campaigns by improving retention, reducing the time to the first conversion, and also helping drive a higher LTV per user.