7 Ways to Improve Customer Experience for Your E-commerce Website in 2022

  • UPDATED: 27 November 2023
  • 5 min read

Reading Time: 5 minutes

Whenever you go to your favorite retail outlet, you are usually greeted by a friendly salesperson who is willing to help you pick the best product based on your requirements. They take into consideration your budget and solve any queries you may have during the process. In the end, you make a purchase and leave the store feeling happy, a satisfying offline customer experience.

Customer experience is the means by which a brand communicates with its customers at every step of the way during the buyer’s journey. As the e-commerce store continues to clutter, e-commerce shops need new ways to make their customers shop from them on an ongoing basis.

Conversion rates can be greatly boosted by improving the customer experience. In this article, we will look at 7 ways in which you can improve the customer experience for your e-commerce store.

1. Delight Your Customers

According to HBR, increasing the customer retention rate by 5% increases profits by at least 25%. Organizations that understand the importance of retaining customers work hard to provide a seamless customer experience to their existing buyers. Some customer delight ideas for e-commerce stores are as follows:

  • Email rewards or loyalty points after customers purchase products, which can be redeemed later.
  • Send out thank-you emails after shopping. An even better way is to send a handwritten thank-you gift card, depending on the volume of your customers.
  • Implement a referral program that will give benefits to both your existing customers and new shoppers as well.
  • Send free gifts/ swag items such as t-shirts, mugs or keychains along with the order to your most loyal customers.

Add a QR Code linked to a Google form and ask your customers to leave reviews and product suggestions.

2. Surprise Your Shoppers!

Online buyers like surprises. You can introduce surprises during the buyer’s journey to enhance the customer experience. It is often recommended to offer free shipping. Improve your sales by implementing this strategy a bit differently. Instead of being brazen about it, mention it during the checkout process. This will encourage the shopper to buy from you again and help spread your word of mouth in their network.


You can use this strategy for the abandoned cart as well. Instead of sending your shoppers the typical “We miss you” emails, surprise them with an incentive to complete the purchase.

3. Build a Community

A community is a group of people who are die-hard fans or loyal to your products. It is the end result of everything you do, represent, and stand for as a brand. Community members are advocates of your products. Social media and email are two of the most potent channels to build a community. You can encourage your community to leave reviews and ratings on your product pages.

Social media marketing

4. Up Your Social Media Game

Social media allows eCommerce brands to project their unique brand voice. If it’s not feasible for you to have a dedicated social media person at the moment, chalk out a specific amount of time every day to respond to social media queries pertaining to your store. Make sure to address each query and review, whether positive or negative on Facebook, Twitter, Instagram, etc.

For example, Wendy’s is a US-based fast-food restaurant chain. Along with its over-the-top, edgy sense of humor, they are also known for being proactive with their social media game.

Here are two examples, where they respond to a positive and a negative tweet:


Customer tweets

5. Follow an impactful Content Strategy

Content cal

The purpose of content marketing is to help your shoppers solve their biggest problems. You can incorporate blog posts, tips, interviews, videos, and infographics related to the products you sell. For example, if you run an E-commerce store focused on fashion products, you can create content that gives style advice, tips, fashion trends, etc. Or, if your e-commerce store sells everything, you can also include general topics like the best front-end frameworks for E-commerce for instance. You should choose one of the product retouching services to enhance your product’s image quality and get the consumer’s attention. Always make sure to plan this out on a content calendar.

Bonus Reads:

👉 Download Report: Access findings from 100+ Mobile Gaming Brands to stay ahead of the curve in 2023

👉 Download Ebook – Your Guide to a Winning Customer Experience in Financial Services in 2021

👉 Download Guide – Customer Lifecycle Marketing Campaigns: An In-depth Guide for 2021

👉 Get the Customer Engagement Crisis playbook – A detailed resource page on how to drive customer engagement during a crisis with in-depth strategies from leading global brands and industry experts. Get ready to implement strategies based on insights from 50+ leading global brands.

6. Deliver an Omnichannel Customer experience

Your customers are present across all channels on the internet. You should be as well! Delivering a successful omnichannel customer experience is the way to go!

Omnichannel marketing can greatly improve conversions. Make sure that the necessary contact details, such as email addresses and contact details, are clearly visible on your website.

Incorporate live chat and widgets on your website that let you communicate with your customers in real time. The evolution of chatbots has made it easier for the customer service department to be available round-the-clock and automate responses to frequently asked questions. All you need is a team of knowledgeable customer support representatives who you can find through job-hiring platforms. Share an announcement so that relevant people searching for remote customer support jobs can apply. In the end, make sure to get proper Woocommerce hosting so that your website is visible and can be easily found by users.

7. Personalize Customer Experience

We are in the age of personalization. Personalized emails are no longer sufficient. You need to personalize the shopping experience throughout the buyer’s journey based on different variables. Make use of recommendation engines to suggest personalized product recommendations based on the user’s location, shopping, and browsing history.

Apart from this, eCommerce stores can also use exit intent pop-ups, discounts, abandoned cart messages, etc., to ensure that your customer experience game is on point. As part of personalization, your e-commerce website should match the local market for a Europe-based audience, choose a VPS Europe hosting provider, and so on.


The cutthroat competition has saturated the product features and pricing aspect of every organization. Customers are no longer solely satisfied with an excellent product offering. To stay ahead of the game, you need a unique omnichannel offering that sets you apart from the rest of the competitors. Providing a stellar customer experience through your E-commerce store and other avenues is a surefire way to help you achieve just that.

Here’s What You Can Read Next