About The Author

Aditya

Aditya is a content marketing manager at MoEngage. With data-driven storytelling, he designs content campaigns that help both high-growth startups and enterprises. He opines on the latest trends in mobile marketing, growth strategy, and omnichannel engagement.

RFM Segments Based on RFM Analysis: An In-Depth Guide [Updated]

#Growth Dubai Roundtable: How Mobile-First and Enterprise Companies Employ Personalization in Marketing Automation

Firefox Hides Web Push Notifications: 2-Step Combat Plan For Brands

How Omnichannel Marketing Boosts Customer Engagement in Hospitality Industry