AWS re:Invent 2025: Scaling 1:1 Customer Engagement with AI Decisioning Agents and Twilio Segment
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MoEngage recently attended the AWS re:Invent 2025 in Las Vegas from December 1–5. This year, we collaborated with our MoEngage Catalyst partner Twilio Segment, and had the opportunity to present a joint demo and speaking session on how MoEngage, Twilio Segment, and AWS come together to deliver value for brands. Our team had a great experience meeting with prospects, partners, and even running into existing customers from around the world.
Partnering with Twilio Segment: Showcasing the Future of Customer Engagement
One of the biggest highlights of Re:Invent 2025 for us was working alongside Twilio Segment to deliver the lightning talk and a live demo on the theme “Beyond Recommendations: AI Decisioning as the New Growth Engine for Global Consumer Brands”.
During our speaking session, we explored how autonomous, adaptive AI decisioning can create deeper customer connections by choosing the best time, the most relevant message, and the most effective channel for each individual in real time.
We demonstrated how MoEngage, integrated with Twilio Segment and powered by AWS SageMaker and AWS Bedrock, enables brands to identify the best offer, the most engaged channel, and the best keywords through continuous AI-powered optimization.
This resonated strongly with attendees, many of whom are looking to evolve from simple personalization to dynamic, context-aware targeting.
Live Demo: Bringing AI Decisioning to Life
Our live demo showed how customer data from Twilio Segment flows into MoEngage, where AI models powered by AWS services trigger hyper-personalized messages in real time. We highlighted how decisioning agents adapt continuously as customers engage, ensuring each next interaction is even more relevant.
The demo received excellent engagement from the audience. Attendees appreciated seeing the full journey from data ingestion to decision-making to message delivery handled by an integrated stack that is secure, compliant, and scalable. For many brands present, this opened up ideas on how to connect their own systems to deliver similar orchestrated experiences.
Event Networking and Conversations
Beyond our sessions, we met with customers, prospects, and AWS partners. The in-person conversations were invaluable as we got to directly hear what’s working for brands, what’s challenging, and where they see growth opportunities.
Attendance this year was strong, with large crowds and very engaged participants in all sessions. It was clear that high-performing customer engagement is top of mind for many industries, and there’s growing interest in leveraging AI and AWS-powered decisioning to do it.
Beyond our sessions, we met with customers, prospects, and AWS partners. The in-person conversations were invaluable as we got to directly hear what’s working for brands, what’s challenging, and where they see growth opportunities.
Attendance this year was strong, with large crowds and very engaged participants in all sessions. It was clear that high-performing customer engagement is top of mind for many industries, and there’s growing interest in leveraging AI and AWS-powered decisioning to do it.
AWS Financial Services Competency
Before Re:Invent 2025, we just received our AWS Financial Services Competency. This certification validated MoEngage’s ability to deliver secure, compliant, and effective customer engagement solutions for financial institutions.
The timing proved perfect as it helped us start deeper go-to-market conversations with AWS Financial Services clients right at the event. We discussed industry-specific use cases, regulatory needs, and ideas for joint innovation.
The Way Ahead
While we celebrated this achievement, we’re already working towards the AWS TMEGS and QSR competency. AWS re:Invent 2025 was more than a conference. It helped showcase how MoEngage powers customer engagement at scale for leading global enterprises across industries and regions. We left with stronger partnerships, new opportunities, and valuable insights from the brands we met.
A big thank you to AWS, Twilio, and everyone who attended our sessions. We look forward to continuing these conversations and showing even more innovation next year.
