About The Author

Belliappa B P

Belli drives growth through content for MoEngage, having published his work in top-tier Southeast Asian publications such as Tech in Asia, Kompasiana, and DNA Berita. Armed with a keyboard and a hunger for creativity, he believes content marketing isn't just about selling but building a relationship. His logical and critical thinking skills stem from watching years of post-match football analysis, with some bias toward his favourite club, Manchester United.

Data Security: Privacy vs Personalisation for Australian Brands

Unlock the Power of Customer Segmentation in 2023

Personalized Marketing: What It Is, Why It Matters, + Key Metrics

Step into Tomorrow with VR: Crafting Unforgettable Customer Journeys

The Art of Customer Retention: Strategies, Tips, and Best Practices

[MoCuan di Bulan Ramadan] How to Strategize Beyond The Holy Month: Insights from Mamikos

[MoCuan di Bulan Ramadan] XL Axiata’s CRM Growth Team Tells Brands to Drive Loyalty with Gamification

[MoCuan di Bulan Ramadan] Insights From MNC E-Commerce: Personalizing Customer Journey From Acquisition To Retention

[Mocuan di bulan Ramadan] JULO’S Sr. Digital Marketing Manager Advises Brands to Be Customer-centric This Ramadan

[MoCuan di Bulan Ramadan] Ramadan 2023 Insights from Blibli’s Associate Vice President of CRM