Create Magical Customer Experiences with MoEngage’s Merlin AI

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It’s no secret that AI is everywhere.

From content creation to customer service, the buzz around what AI can do for your business is deafening.

But amid the hype, there’s a serious challenge that many marketers and product owners are facing: a recent MIT report found that 95% of AI pilots are failing to deliver real results.

This failure often boils down to three key issues: a lack of quality data, a disconnect from business context, and a fragmented workflow.

You can ask a generic AI to write a marketing campaign, but it doesn’t understand your brand’s voice, your audience’s needs, or your past campaign performance.

The result is a lot of extra work and wasted effort.

At MoEngage, we’ve made it our mission to solve this for our customers.

We’re excited to introduce the next evolution of our AI vision with a powerful suite of new AI Agents, all purpose-built to be deeply embedded in your marketing workflows, giving you the power to create magical experiences for your customers

Our Purpose-Built AI Agents: From Idea to Impact

We believe in a future where AI works for marketers, not the other way around.

Our Merlin AI suite is designed to address the unique challenges of B2C brands by providing purpose-built tools that offer context, improve continuously through learning, and seamlessly integrate into your existing campaigns.

A few months back, we launched Merlin AI Segment Assist, which helps marketers intuitively create intricate audience segments using simple natural language prompts.

To make this even more powerful, we are now introducing AI Generated Event and User Attribute Descriptions, which add the crucial context and metadata to your events and attributes so that Merlin AI Segment Assist can understand how your data is labelled and provide even more precise and valuable insights.

Creating Content that Converts, at Scale

A few months ago, we launched Merlin AI Copywriter, a tool that helps you generate compelling copies for your campaigns with ease and our customers are seeing incredible impact of AI in helping marketers create high-quality content with Merlin AI copywriter.

Our customers have seen a significant improvement in productivity, reducing content creation time and even achieving higher conversions from their AI-generated content.

But in today’s crowded digital market, creating content is only half the job. Your content needs to be uniquely you and on-brand.
That’s why we’re excited to introduce the new Brand Book.

This agent addresses the challenge of maintaining brand consistency by automatically generating brand guidelines from your existing content and copies, or by enabling you to upload your own. This ensures that your copies and images align with your brand’s unique voice, tonality, colors, and style.

Making Building Personalized Content Easier

Marketers want to create personalized, dynamic content.

Traditionally, this requires writing complex code or wrestling with templating languages like Jinja, which can be tedious.

Our new Merlin AI Jinja Assist agent solves this by helping you generate complex code blocks with simple natural language prompts.

You can now easily create dynamic product recommendations, tiered loyalty program communications, or personalized shipping updates, and even instantly test and preview the code before using it in your campaigns.

Here’s how it works:

Build Unique In-App Experiences, Instantly

To make engaging with customers even easier, we are launching the AI In-App Template Builder. In-app messages are one of the most widely used channels for mobile marketers, but creating unique templates for each new use-case can at times be time-consuming.

With a simple prompt, this new agent can instantly generate custom templates for your unique use cases, such as a gamified “Spin the Wheel” experience, “Survey Templates” and a lot more.

You can even leverage your Brand Book guidelines to ensure the templates match your brand’s style and vibe.

Merlin AI Studio: All your AI Agents in one place

All these powerful AI Agents are brought together in one common dashboard, the Merlin AI Studio.

The Studio is your central hub for accessing all our AI agents, along with guides, inspiration, and best practices to help you maximize the effectiveness of your campaigns.

The Future of Customer Engagement with AI Agents

At MoEngage, we’re building a world where marketers and product owners are empowered, not bogged down by complexity. Our Merlin AI Agent suite is designed to help you discover new opportunities, build compelling campaigns at scale, and deliver the right content to the right customer at the right time.

This is a step toward a more intuitive, efficient, and impactful way of engaging with your customers. The era of AI pilots that fail to deliver is over. The era of magical, data-driven experiences is here.