Reading Time: 8 minutes
In today’s competitive landscape, brands understand the power of personalization. A recent PWC report revealed that 78% of customers prefer to buy from brands offering personalized experiences.
However, creating truly personalized experiences for targeted audiences requires a deeper understanding of your customers. Beyond simply analyzing “what they do” (e.g., their purchase and engagement history), understanding “who they truly are” is crucial. This includes delving into their demographics, communication preferences, and other key characteristics.
Furthermore, consumer brands should aim to harness these audience insights to enhance and fine-tune their overall engagement strategy.
Nevertheless, many consumer brands struggle to gather and leverage these insights from customer data due to lack of efficient tools, or complexities in using them. This hinders their ability to identify trends, extract valuable trends, and ultimately make informed decisions.
To address this need, MoEngage has introduced another comprehensive yet user-friendly addition to its Analytics suite: User Analysis. Let’s explore how this tool empowers brands to analyze customers based on key characteristics.
User Analysis is a robust analytics tool that enables brands to deeply understand their customers based on their characteristics. By examining their demographics, preferences, credentials, and other attributes, brands can extract invaluable audience insights to drive impactful engagement and make data-driven decisions..
With a user-friendly interface, brands can effortlessly select desired customer attributes, filter them based on other attributes, perform a wide array of analyses, and visualize results using various charts for crystal-clear understanding.
User Analysis enables brands to not just run analysis and gather insights, but act on them with just a click to drive desired action, whether it’s about driving impactful engagement, performing further analysis or more.
Modern-day brands aspire to delve deeper into understanding their customers beyond their actions, aiming to uncover the essence of “who they truly are” and “what they do.” This pursuit is driven by the desire to refine engagement strategies, enhance decision-making processes, identify novel customer segments, and foster more impactful engagement.
However, extracting these crucial insights from vast amounts of data poses significant challenges for brands, as outlined below:
Brands seek to analyze customers based on their key characteristics – demographics, preferences, credentials and other attributes – to identify key trends and extract deep insights. However, the lack of suitable capabilities in most Customer Experience Platforms (CEPs) or the limited functionalities offered by existing solutions hinders this endeavor.
The lack of a native tool forces brands to employ segmentation capabilities and/or external tools, leading to laborious processes involved in exporting data ( configuring if required) and then conducting analysis. This demands significant time and effort and introduces the inconvenience of using multiple tools.
Even after overcoming the hurdles to acquire insights, brands face challenges in swiftly acting upon them. Targeting the right audiences based on the insight discovered, requires creating a new segment from scratch or syncing these segments back to platform before engaging them. This impediment discourages marketers from proactively analyzing and engaging audiences.
The reliance on external tools for ‘analysis’, whether through data export or plugins, incurs unnecessary additional costs. Consequently, this impacts the return on investment for exploratory research and engagement efforts.
These challenges lead to missed opportunities for brands to leverage crucial audience insights for making informed, data-driven business decisions.
User analysis emerges as a one-stop solution, addressing these challenges head-on:
User Analysis enables brands to deeply analyze and understand their customers based on their key characteristics such as demographics, preferences, credentials and other lifecycle, acquisition, and uninstall attributes. Brands can seamlessly execute various analyses on multiple customer properties simultaneously, visualize results through vivid charts to get a clear understanding; and gather key audience insights.
Brands can perform detailed User Analysis fast, and effortlessly using a single tool. It enables performing necessary analyses on required customer segments and gathering insights without depending on other tools. This consolidated approach eliminates the need for data synchronization, reducing time and effort required and ensuring a seamless customer experience.
User Analysis enables brands to not only visualize analysis results with clarity and also take immediate action with just a single click. Whether initiating a campaign, creating a segment, or conducting further analysis within segments, brands can swiftly respond based on key insights.
As part of the MoEngage Analytics suite, User Analysis is accessible at no extra cost. By eliminating reliance on external tools or platforms, not only it reduces expenses but also enhances the return on investment for both analysis and engagement efforts.
User Analysis emerges as a robust solution, streamlining the process of extracting actionable audience insights and empowering brands to make informed decisions efficiently and confidently.
User Analysis distinguishes itself with its pioneering and unparalleled features, setting it apart from other analytics solutions in the market:
User Analysis offers a wide range of analysis types across diverse customer properties and stands out for its ability to facilitate in-depth exploration. With features that enable filtering and splitting analyses based on various customer attributes, brands can delve deep and extract crucial insights.
User Analysis boasts powerful visualization capabilities, ensuring a clear understanding of each analysis. Whether it’s line charts, bar and column charts, pie charts, or specialized choropleth charts, consumer brands can visualize results seamlessly and transition between different visualization formats. This enhances comprehension, making it easier to identify trends and extract critical insights.
User Analysis seamlessly integrates with other MoEngage capabilities, unlocking a myriad of use cases –
This synchronization amplifies the overall effectiveness of User Analysis.
Brands across industries can harness user analysis to drive various business-critical use cases:
Empowered by User Analysis, brands can elevate decision-making and optimize strategies across various fronts:
By identifying high-value customer segments with optimal conversions and lifetime value (LTV), brands can refine existing customer segments and uncover new ones. This leads to more effective engagement, ultimately driving conversions.
Leveraging customer onboarding insights, brands identify patterns such as the ideal onboarding timing and app install/uninstall status. This information optimizes acquisition campaigns, reducing customer acquisition costs.
Utilizing insights into customer demographics and personal details, such as birthdays, enables brands to deliver hyper-personalized content, resulting in a delightful and tailored experience for users.
By leveraging customer insights, including LTV and demographic details, brands can drive personalized engagement and tailored offers to retain high-value customers. This informs the design of loyalty programs aimed at fostering sustained customer loyalty..
Brands can strategically utilize customer insights on demographics and preferences to develop products tailored to their needs. Additionally, understanding factors such as income, LTV, and spending patterns enables more effective planning of promotional offers, ensuring alignment with customer characteristics and optimizing overall engagement.
Understanding customers’ channel preferences, opt-in status, and email suppression choices enables brands to identify the right channels and optimize engagement. This maximizes conversions, delivering a solid return on marketing investments.
User Analysis is a game-changer in understanding customer insights, enabling brands to dive deep into their customers’ personas and truly comprehend who they are. By harnessing these insights, brands can refine their engagement strategies, provide exceptional experiences, and build lasting customer relationships.
Ready to revolutionize your engagement efforts and drive key business metrics? Take the first step towards unlocking actionable audience insights by requesting a demo today.
To explore its functionalities and learn how to use it on the platform, visit our help docs for more information.