MoEngage’s Patented Innovations: Reshaping Customer Engagement

Reading Time: 4 minutes

We’re thrilled to announce a monumental achievement at MoEngage: the recent issuance of patents by the US Patent Office for two of our groundbreaking capabilities – PII Tokenized Sending and Push Amplification™.

These latest recognitions, alongside our earlier patent for Real-time Segment Evaluation, underscore our relentless pursuit of innovation, enabling brands worldwide to foster deeper customer relationships while ensuring uncompromising personalization and reliable message deliverability, all while upholding the highest standards of data privacy.

In today’s dynamic digital landscape, striking the perfect balance between hyper-personalization and robust data privacy is paramount. Simultaneously, ensuring your messages actually reach your customers’ devices is a must. Our newly patented technologies directly address these critical challenges, empowering businesses to engage with confidence and impact.

PII Tokenized Sending: The Future of Privacy-First Personalization

The era of data privacy regulations (think GDPR, CCPA, and beyond) has underscored the need for innovative approaches to handling Personally Identifiable Information (PII). MoEngage’s PII Tokenized Sending is a game-changer in this regard.

What does it mean for you:

This patented capability allows you to send highly personalized campaigns across channels like email, SMS, and WhatsApp without ever storing your customers’ PII directly in MoEngage’s database. Instead, we use non-sensitive tokens. When a campaign is ready to be sent, our platform fetches the necessary PII in real-time from your secure database, uses it for personalization, and immediately discards it.

The benefits are clear:

• Enhanced Data Security: Maximize data privacy by ensuring sensitive PII is not exposed or stored outside of your database
• Regulatory Compliance: Effortlessly adhere to evolving data privacy mandates and build greater trust with your customers
• Uncompromised Personalization: Deliver tailored messages, offers, and experiences that resonate, all while protecting privacy

This innovation represents a significant leap forward in balancing the marketer’s need for deep personalization with the consumer’s right to privacy. To learn more about this patented innovation, explore our detailed blog on PII Tokenized Sending.

Push Amplification™: Ensuring Your Messages Land, Every Time

Push notifications are a powerful channel for real-time engagement, but their effectiveness is often hampered by deliverability challenges, especially across the diverse Android ecosystem. Our patented Push Amplification™ technology tackles this head-on.

What does it mean for you:

Push Amplification™ is designed to significantly boost the delivery rates of your Android push notifications. It acts as an intelligent fallback mechanism for Firebase Cloud Messaging (FCM) and leverages proprietary technology, including direct partnerships with device manufacturers, to ensure your messages bypass common delivery roadblocks.

The benefits are clear:

• Maximized Reach: Dramatically improve the chances of your push notifications reaching your customers’ devices, even in challenging network conditions or on devices with aggressive battery optimization.
• Increased Engagement: More delivered messages mean more impressions and clicks, leading to higher engagement and conversion rates.
• Actionable Insights: Gain clearer visibility into your true push notification delivery rates, allowing for more accurate campaign performance analysis.

This patent validates our commitment to solving one of the most persistent challenges in mobile marketing, ensuring your timely and relevant messages don’t get lost in the digital ether. Learn more about this patented offering – Push Amplification^™

Real-time Segment Evaluation: Unlocking Conversions with Instant Relevance

Earlier this year, we proudly received a US patent for our Real-time Segment Evaluation capability. This innovation addresses a core marketing need: engaging customers at the right time based on their current state. It empowers businesses to close the crucial gap between customer action and brand reaction.

What does it mean for you:

Real-time Segment Evaluation empowers brands to dynamically evaluate customer segments based on their demographics, behavior, and preferences in real time. This ensures your segments are always up to the second, allowing you to deliver personalized communications at the moment it matters most.

The benefits are clear:

• Hyper-Relevant Engagement: Deliver tailored messages that are always timely and accurate to a customer’s current state and intent.
• Automated Agility: Build event-triggered campaigns that automatically adapt to and capitalize on live behavioral triggers.
• Maximum Impact: Directly translate immediate relevance into higher conversion rates, stronger loyalty, and superior marketing ROI.

You can learn more about it here –  Real-time Segment Evaluation.

A Future Built on Trust and Innovation

These patents are more than just legal documents; they represent MoEngage’s unwavering commitment to building a future where customer engagement is not only effective but also ethical and secure. We believe that by empowering brands with innovative, privacy-preserving, and highly effective engagement tools, we can collectively create more meaningful and trusted relationships between businesses and their customers.

We are incredibly proud of our engineering and product teams for their ingenuity and hard work in achieving these significant milestones. Stay tuned for more innovations as several of our offerings are currently patent-pending, further shaping the future of insights-led customer engagement!

If you’d like to understand how these capabilities can drive real impact for your business, schedule a personalized demo with our team.